On August 30, the 27th Chengdu International Automobile Exhibition officially kicked off. Representing China’s independent automobile brands, JAC Group participated under the theme “Global JAC, Intelligent and Capable,” showcasing a variety of new vehicles designed to provide users with diverse and intelligent mobility experiences.
Powerful by Nature, Bold on the Journey
At the event, JAC Pickup Trucks officially unveiled a new product plan and global market strategy, introducing the all-new Hunter Passenger Version, a robust, comfortable, safe, and intelligent model. With a market price ranging from 154,800 RMB to 187,800 RMB, the vehicle comes with seven generous gifts, including lifestyle, trade-in, additional purchase, worry-free, data, finance, and exclusive offers, rewarding JAC’s global fans. Simultaneously, the Hunter Mountain Cat Passenger Version opened for pre-orders, with prices ranging from 191,800 RMB to 201,800 RMB, including seven special offers available from September 1 to October 31, 2024. Key JAC Group leaders, including Vice Presidents Zhang Peng and Song Hua, as well as other executives, attended the event to witness this significant moment and to appoint the JAC Pickup Super Experience Officers.
Dual-Purpose Strategy: Oil and Electric, Domestic and International Expansion
From 1964 to 2024, JAC Group has worked hard for 60 years, becoming a significant force in the rise of China’s automotive industry. This year marks the 60th anniversary of JAC Group and a pivotal year for JAC Pickup’s transformation and upgrade. As one of JAC Group’s core businesses, JAC Pickup adheres to strategic guidance and user-oriented thinking. It is sold in over 130 countries and regions worldwide, with more than 320,000 units sold, making it a critical part of JAC’s accelerated international expansion and a notable force in the global pickup market.
At the event, General Manager and Secretary of the Board of Directors of JAC Pickup, Feng Liangsen, announced a new product plan. JAC Pickup has developed two major product series: the “T Series” and the “Hunter Series,” offering various powertrains, including oil, electric, hybrid, and gas, covering all price ranges, scenarios, and categories. Adhering to the product strategy of “dual-purpose, dual-drive, domestic and international,” JAC Pickup will focus on user needs, gradually launching significant new models such as the Hunter EV, Hunter PHEV, and the next-generation models.
Expanding Global Reach: JAC Pickup’s Global Market Ambitions
The global pickup market holds significant potential. JAC Pickup ranks among the top three in export sales, with over 150,000 units exported to date. It has gained widespread acclaim in markets such as Mexico, Central Asia, Africa, the Middle East, and South America. The high-end Hunter series has also begun to be exported in batches, successfully entering markets in Australia, Italy, Mexico, Brazil, and more. Looking ahead, JAC Pickup aims to capitalize on global development opportunities and strives to achieve global annual sales exceeding 100,000 units by the end of the “14th Five-Year Plan.”
The All-New Hunter Passenger Version: Redefining Passenger-Grade Pickup Standards
In recent years, the relaxation of restrictions on pickups entering cities, combined with the growing maturity of pickup truck consumption, has driven significant market expansion, boosting the passenger-grade pickup market year after year. The all-new Hunter Passenger Version, JAC’s flagship foray into the high-end passenger pickup market, has undergone comprehensive upgrades, making it more robust, comfortable, safe, and intelligent, setting a new benchmark for passenger-grade pickups and offering families an exciting pickup lifestyle.
More Powerful: The Hunter for Everyone
Building on the “Chinese National Style” design, the all-new Hunter Passenger Version has been co-developed with China’s off-road enthusiasts, featuring a sharper, more aggressive design. Equipped with the upgraded Ankang 2.0CTI high-power diesel engine, which delivers 420Nm of peak torque and 170 horsepower, it is paired with the century-old German ZF 8AT automatic transmission, forming a “golden powertrain” that achieves industry-leading acceleration and fuel efficiency.
As an expert in chassis design, the all-new Hunter Passenger Version features an industry-exclusive 2 longitudinal, 9 horizontal variable-section welded ladder frame chassis, an electronically controlled part-time 4WD system, multi-scenario driving modes, and an electronic differential lock. It also boasts a 3-ton towing capacity, suitable for towing RVs, fishing boats, motorcycle trailers, and more, offering innate off-road capabilities and versatility for all scenarios.
To cater to seasoned off-road enthusiasts, the all-new Hunter Passenger Version offers the Mountain Cat Kit, featuring a 13,500 lb electric winch, 22-level adjustable nitrogen shock absorbers, 17-inch beadlock wheels, AT100 off-road tires, and a high-mounted snorkel. With a 30-degree approach angle, a 23-degree departure angle, a 26-degree ramp breakover angle, a minimum ground clearance of over 23 cm, and a wading depth of up to 1 meter, it is built to conquer snow, mud, jungles, rivers, deserts, and gravel with ease.
More Comfortable: Every Detail Just Right
The all-new Hunter Passenger Version continues the national style interior design, characterized by a square, imposing appearance, luxurious black-and-brown two-tone interior, 64-color ambient lighting, and a panoramic sunroof for a premium feel. With a digital instrument cluster, intelligent high-definition central control screen, and a high-tech electronic gear lever, it features a 50-watt super wireless fast charger, advanced technology, and added conveniences such as rain-sensing wipers, an electronic tailgate, and adaptive high-beam headlights.
Since its launch, users have praised the Hunter’s solid chassis and looked forward to better rear seat comfort. The all-new Hunter Passenger Version features an upgraded rear suspension with an integrated bridge-type multi-link rear suspension; dual-side upper and lower control arms provide longitudinal support and absorb vibrations; stabilizer links provide robust lateral stability during turns, enhancing anti-roll capability and offering a more precise, SUV-like handling experience.
On this foundation, the rear seats of the new Hunter Passenger Version are equipped with 26-degree ergonomically designed seats, a flat floor, air conditioning vents, a central armrest, and grab handles, ensuring a comfortable seating experience. New rear privacy glass, which is one-way transparent and sun-resistant, has also been added. The vehicle also includes a 220V power outlet and Type-C charging ports for convenient, fast charging, alleviating battery anxiety on long trips. With 59 NVH core technologies, idle noise is reduced to just 39 decibels, reaching industry-leading standards for a luxurious, comfortable, and quiet driving experience.
Safer: Protecting Every Aspiration
Safety is the ultimate luxury. The all-new Hunter Passenger Version adopts a cage-type body design with a high-strength steel ratio exceeding 48%, with a roof load capacity of 4.1 tons. It comes standard with an ESC vehicle stability control system, tire pressure monitoring, 360-degree panoramic parking, and front and rear radar, along with an upgraded six-airbag system, including driver and front passenger airbags, front side airbags, and 1.72-meter side curtains on both sides. It is among the first Chinese pickups to achieve a five-star rating under the latest Australian ANCAP crash test standards.
Smarter: Ensuring Every Aspiration is Fulfilled
“Without intelligence, there is no vehicle!” With the all-new Hunter, intelligence becomes a core feature of JAC Pickup. The all-new Hunter Passenger Version is equipped with a forward-sensing camera, DMS camera, 2 millimeter-wave radars, 4 fisheye cameras, and 8 front and rear ultrasonic radars. Its intelligent driving assistance system achieves L2 level, offering 18 auxiliary functions across three categories, making driving safer and more convenient.
Specific functions include adaptive cruise control, integrated cruise assistance, and traffic jam assistance, forming an intelligent cruise assistance system that can automatically follow and brake within the lane. The lane-keeping function, forward/rearward collision warnings, and active braking function, blind spot monitoring, driver state monitoring, and traffic sign recognition system form an intelligent safety assistance system, providing more intelligent safety protection. Parking radar warnings and a surround-view system constitute a parking assistance system, ensuring safer and more efficient parking.
Additionally, the all-new Hunter Passenger Version comes standard with the Zhilin 3.0 connected car system, offering entry-level high configuration and a smart cabin experience. It includes intelligent ecology, smart voice interaction, smart connectivity, remote car control via an app, OTA updates, and a new smart watch key with the same functions as the original key, allowing for remote control, which is both aesthetically pleasing and practical.
The all-new Hunter Passenger Version redefines pickups, offering diverse value and making it more suitable for family use, igniting more people’s pickup dreams! In the future, JAC Pickup will remain committed to the “dual-purpose, dual-drive, domestic and international” development strategy, accelerating its transition to globalization, passenger-grade vehicles, intelligence, scenarios, and new energy, positioning itself as a new flagship of Chinese pickups and a new benchmark in the global pickup market.
