On September 8th, a gentle breeze wafted through the Shanghai Port terminal in early autumn. The sound of cargo ships’ horns echoed along the shore as 1,000 Dongfeng light trucks were arranged in the shape of “DFAC,” ready for departure. This marks the second time Dongfeng Motor Corporation has urgently shipped 1,000 units to the Americas from Shanghai Port in three months, following the first breakthrough on June 14th with a single shipment of 1,000 units. This signifies that Dongfeng’s overseas team is sprinting with full force in this golden September to achieve even more remarkable results and has also sounded the rallying call for a successful end-of-year campaign!
The Americas is a relatively stable market for commercial vehicles globally, with immense potential but also exceptionally fierce competition. This year’s second shipment of 1,000 units to the Americas indicates that Dongfeng’s light commercial vehicle products are increasingly favored by customers, as they provide comprehensive logistics and transportation solutions after being introduced in full range to the American market. Dongfeng’s light commercial vehicles, with their outstanding performance, reliable quality, and innovative technology, have not only ensured the continued stability of orders from end customers in the Americas but also enhanced Dongfeng’s brand image in the international market. This lays a solid foundation for the long-term development of overseas exports. This is not just a simple shipment but a reflection of Dongfeng’s deep cultivation and achievements in the American market. It also demonstrates how Dongfeng’s light commercial vehicles are earning global recognition on the world stage with their superior quality and innovative technology amidst the wave of globalization!
In August, the Overseas Business Division held a “High Climb Meeting” to plan and coordinate production, shipment, and delivery for the fourth quarter in advance, creating all necessary conditions to fully sprint towards the end-of-year goals.
The Party Branch of Dongfeng Motor Corporation’s Overseas Business Division has also integrated party-building work with business operations, conducting “Party Building Co-construction” activities with the Shanghai Haitong Terminal Party Organization. Through extensive and in-depth communication, both parties reached a consensus on embedding the focus of party-building efforts into the business challenges and pain points. This integration aims to solve business bottlenecks, enhance core competitiveness, and achieve high-quality business goals. Additionally, both parties have signed the “Party Building Co-construction Project Agreement” on the topics of “Port Storage and River-Sea Transport.”
Fearless in the face of difficulties, bold in tackling tough battles, and continuously striving for higher goals—this is the belief forged by Dongfeng’s overseas team through repeated market challenges. From January to August, overseas sales grew by 107% year-on-year, profits increased by 229%, and the market share of Chinese exports rose by 5.6 percentage points, with growth surpassing the industry average. The second shipment of 1,000 units to the Americas by the Overseas Business Division is not just a number; it is an affirmation of the efforts in the first three quarters and a manifestation of the determination and confidence to achieve the annual sales targets!
The achievements would not have been possible without the hard work of every overseas employee, as well as the support and collaboration of all units within Dongfeng Motor Co., Ltd. In the 2024 sprint, DFAC employees will work together hand in hand to create a brighter future!
“With thousands of orders heading east, we sail through the winds and waves across vast lands.” The Overseas Business Division of Dongfeng Motor Co., Ltd. will take this delivery as an opportunity to build on the momentum, bringing even greater passion and firm determination to meet the challenges of the fourth quarter, and make even greater contributions towards achieving Dongfeng Motor’s year-end goals.
