Since NAVECO launched the “A Name to Amaze! IVECO 4×4 Naming Contest” across social media, countless off-road enthusiasts have joined in to co-create a fitting name, sparking a wave of enthusiasm in the comments sections. After a meticulous selection process, the names “Ouba Shanhai” (Mountain-Sea) and “Ouba Leiting” (Thunder) emerged as the top choices, resonating with the voices of IVECO fans and users alike.
The user base for the IVECO 4×4 is extensive, roughly divided into industry and personal users. Industry users, such as those involved in emergency rescue, forest firefighting, and medical assistance, often work on the front lines in oil fields, railways, deserts, wilderness, remote borders, and other challenging environments. They frequently face steep slopes, desolate deserts, muddy paths, rushing rivers, and snowy landscapes. For them, a vehicle with robust off-road capabilities and high stability is essential. The IVECO 4×4, with its outstanding off-road performance, can power through all obstacles, providing these industry users with solid and secure support. This is why it’s aptly named “Ouba Leiting” (Thunder) for industry use.
Another group of users embodies a spirit of freedom, a love for exploration, and an adventurous mindset. They revel in experiencing life’s intensity between mountains and seas, viewing each journey as a spiritual cleanse and a celebration of nature. These are the bold and passionate off-road enthusiasts. The spacious IVECO 4×4 allows adventurers to easily bring along tents, chairs, fishing gear, grills, delicious food, bicycles, and more, enabling them to fully enjoy the wilds, offering an enhanced travel experience where they can explore and embrace the great outdoors. This personal-use IVECO 4×4 is fittingly named “Ouba Shanhai” (Mountain-Sea).
It is reported that the IVECO 4×4 will have its grand debut at the Guangzhou Auto Show. Stay tuned!
