Recently, JMC’s new pure electric model made its debut at the 2024 Bogotá International Auto Show. At the exhibition, JMC showcased three independent booths for light trucks, pickup trucks, and pure electric vehicles, with a total area exceeding 630 square meters.

During the exhibition, 176 orders were placed on-site, demonstrating JMC’s strong international competitiveness. The JMC Daoda EV pickup truck and the E-Luda light truck, with their advanced design and eco-friendly concepts, became the highlights of the event.


Astara Group is JMC Group’s regional strategic partner, headquartered in Spain, with operations spanning Latin America, Europe, and Southeast Asia. Chile, being a mature automotive market in Latin America, is a key market for JMC’s overseas export strategy. In 2019, JMC Group began its partnership with Astara Group in Chile and later expanded this cooperation to Bolivia, Colombia, and the Philippines.

In recent years, JMC Group and Astara Group have continuously strengthened channel development in Colombia, actively built wholesale teams, and introduced innovative products. These efforts have laid a solid foundation for JMC Group’s stable growth in the region. From January to November this year, JMC’s retail sales in Colombia increased by 24.66% year-on-year.