In 2024, China’s commercial vehicle market faced numerous challenges of complex market fluctuations and transformation, posing increasingly severe tests for commercial vehicle enterprises. However, Foton Motor, a leading enterprise, has been forging ahead throughout the year. Whether in the fields of traditional energy or new energy, or in the layout of the industrial chain and new ecology, Foton has been strongly promoting innovation and breakthroughs step by step, highlighting its leading position in the industry.
Now, let’s experience the astonishing strength of Foton Motor from the following series of major events in 2024.
NO.1 Annual sales exceeding 600,000 units – Foton Motor topped the commercial vehicle sales list in 2024
According to the data from the China Association of Automobile Manufacturers, in 2024, the cumulative sales of China’s commercial vehicle market reached 3.8732 million units, a year – on – year decrease of 4%. Among them, in December 2024, Foton Motor’s commercial vehicles ranked first in the monthly sales list with 63,000 units, winning the monthly sales championship for the 11th time in the whole year. From January to December, the annual sales of commercial vehicles reached 611,600 units, ranking first in the industry. It is the only enterprise in the commercial vehicle industry with cumulative sales exceeding 600,000 units.
In 2024, Foton Motor not only outperformed the overall market growth rate, but also its sales volume was 220,000 units more than that of the second – ranked enterprise, solidifying its leading position. At the same time, its performance in the new energy field was particularly outstanding, with annual sales reaching 54,057 units, a year – on – year increase of 34.98%, becoming the focus of attention both inside and outside the industry. In a year when the industry as a whole was slightly sluggish, it was not easy for Foton Motor to achieve such a huge advantage, which fully demonstrated the market’s and users’ full recognition and trust in the product quality and brand of Foton Motor.
NO.2 Deepening cooperation – The 2025 Global Partners Conference of Foton Motor was held
On December 4, 2024, the 2025 Global Partners Conference of Foton Motor was held in Beijing. The theme of this conference was “Turning the impossible into possible”, focusing on the market changes under the new energy transformation of commercial vehicles. It summarized the main work in 2024 and launched a general mobilization to global partners.
In 2024, the speed of product upgrading of Foton Motor amazed the industry. A total of 53 new heavy – duty products were exhibited at this conference, among which 28 were new – platform vehicle products, covering three technical routes of pure electric, hybrid, and fuel/gas. The continuously expanding new product matrix continuously injects new momentum into the high – quality transformation and development of the enterprise. At the conference, Chang Rui, the chairman of Foton Motor, pointed out the ever – changing situation in the industry and emphasized the cruciality of 2025 and 2026 for the transformation of Foton’s distribution system. In addition, the conference also emphasized the importance of sincere cooperation and excellent contributions from partners, and awarded a number of awards to outstanding partners and dealer representatives. The holding of the 2025 Global Cooperation Conference further deepened the deep – level connection between Foton Motor and its partners, demonstrating Foton Motor’s clear direction and determination to develop steadily.
NO.3 New flagship – The Auman Galaxy heavy – truck family series was launched
On August 28, 2024, at the Foton Motor Brand Night, the Auman Galaxy 9 was officially released. As the flagship product of the new platform of the Galaxy series, its release marked a new development stage of Foton’s heavy – trucks. The Auman Galaxy 9 is based on a global perspective and looks at future trends, creating the Galaxy intelligent architecture and carrying out forward – looking customized research and development. In the following months, three models, the Galaxy 7, Galaxy 5, and Galaxy T, were also successively released, completing the model sequence of the Galaxy heavy – truck family.
The Galaxy series can be equipped with various energy power systems such as fuel, gas, electricity, and hydrogen, integrating the Super Power Chain 5.0, applying the most advanced brain – like VCU, and achieving ultra – low wind resistance. In terms of design, the Auman Galaxy heavy – trucks are more modern and personalized, meeting the needs of the young group for styling design. In the Galaxy series, the Galaxy 9, 7, and 5 are for freight transportation scenarios, and the Galaxy T is for engineering transportation scenarios. It is equipped with an engineering – specific power system with a power range of 350 – 600 horsepower, and the chassis system has also been optimized accordingly. The release and improvement of the Galaxy family further consolidated the leading position of Auman in the heavy – truck industry, bringing the cutting – edge strength that keeps pace with the times to consumers and the industry.
N0.4 High – quality development of new energy, achieving dual leadership in technology and market
On December 4, 2024, Foton’s “AIECO” all – domain intelligent ecological brand was officially released, which is also a concentrated manifestation of independent innovation strength. The release of this brand marked that after 21 years of profound accumulation, Foton Motor was about to embark on the fourth – stage journey, leading the commercial vehicle industry ecosystem into a new stage of “all – domain intelligent ecology”. “AIECO” is divided into two major sectors: “Intelligent Ecology” and “Electric Drive”. The “Intelligent Ecology” business will focus on five types of services, namely “energy, leasing, digital intelligence, maintenance and parts, and used cars”. “AIECO Electric Drive” will always maintain a forward – looking exploration attitude, continuously tap the potential of three – electric technologies, and meet the diverse scene needs of users.
In terms of product leadership, as the innovation achievements of new energy technologies continued to be enriched and implemented at an accelerated pace, Foton Motor also accelerated the pace of product upgrading. From the Omak Zhilan ES1 large – capacity battery product creating a new benchmark for green urban distribution logistics, to the Auman hybrid “twin stars” opening a new era of heavy – truck hybrid transportation; from the Auman Galaxy 9 and Galaxy 7 re – defining the global heavy – truck standards with a new intelligent architecture platform, new styling, excellent performance, and a technological driving experience that combines intelligence and comfort, to the new – generation pure – electric medium – VAN product, the Scenery i – series, sounding the charge horn for breaking through the new energy light – passenger vehicle market with cutting – edge technology and human – centered design, the new energy product matrix has been continuously expanded.
In addition, on November 26, 2024, four models of Foton’s light – trucks, Omak and Aoling, successfully passed the strict review of the CPP platform and won the carbon footprint quantification label. This is the first batch of carbon footprint quantification labels in China, fully and powerfully demonstrating Foton’s active implementation of the “dual – carbon” goal and the realization of green and low – carbon product transformation.
Not only that, Foton has also continued to make efforts in the strategic layout of new energy. On September 16, 2024, during the 2024 Hanover International Commercial Vehicle Show, Foton signed a strategic cooperation agreement with ZF Group to introduce the advanced commercial vehicle hybrid drive system into the Chinese market, further supporting the diversified needs of the new energy transformation and jointly promoting the green and low – carbon development of China’s commercial vehicle industry. In the future, Foton Motor will work hand in hand with global partners, adhere to the dual – development strategy of independent research and cooperation, and promote the green and intelligent transformation of the commercial vehicle industry.
NO.5 New brand – Foton Cavan Motor grew rapidly
On December 21, 2024, the Foton Cavan Motor Technology Strategy and New Product Launch Conference with the theme of “Making Every Kilometer Better” was held in Beijing. At the conference, the first product of Foton Cavan Motor, “Lefu”, was released, and the heavy – truck concept car Beacon was also unveiled.
Since the launch of the Cavan Motor brand in early 2024, Cavan Motor has focused on the development of the urban distribution and trunk logistics industries. In the era of new energy commercial vehicles, the urban distribution market is developing with high precision, and the demand for vehicles is more complex and customized. Foton Cavan Lefu meets the industry’s needs, providing various combinations such as high and low roofs, long and short axles, and left – and right – hand drive. It can achieve vehicle model expansion from freight to passenger transportation, from vans to micro – trucks and then to pick – up trucks. It is equipped with an advanced wire – controlled chassis and has passed extreme environment tests and comprehensive function and performance verification tests, endowing the product with excellent quality.
NO.6 Looking at the world – Foton Motor achieved repeated breakthroughs in internationalization
In 2024, China’s commercial vehicle exports reached 904,000 units, a year – on – year increase of 17.5%, showing a good growth trend. Against the background of a tightening domestic market, the overseas market has become an important development strategy for commercial vehicle enterprises, and Foton Motor is no exception. In 2024, Foton Motor achieved new breakthroughs in Europe, South America, Southeast Asia and other countries and regions.
For example, at the 2024 Beijing Auto Show, the Foton Motor Peru & Philippines Taste – Maker China Tour was successfully held. Customers and mainstream media from the two markets of Peru and the Philippines gathered in Beijing, further strengthening Foton’s market image perception in Southeast Asia and South America. In June 2024, Foton Motor and Iveco Group signed a cooperation memorandum to jointly explore cooperation in the field of new energy commercial vehicles, aiming to expand the European and South American markets. On June 22, 2024, Foton Motor released its African strategy in Ethiopia, opening a new chapter in in – depth operation in Africa. In the same month, the 2024 Foton Brazil Dealer Conference was grandly held, and Foton officially launched a new commercial vehicle product line in the Brazilian market. In July, 1000 units of Foton Scenery G9 were shipped to Saudi Arabia, contributing to the new development of the local education industry, which was a new breakthrough in its overseas market.
It is particularly worth mentioning that Thailand, as an important overseas production base of Foton, officially reached the milestone of 1 million overseas vehicles in November 2024. In Thailand, Foton’s new energy commercial vehicles are developing rapidly. The successful delivery of the eTRUCKMATE pure – electric light – truck marked another milestone in the large – scale production of Foton’s overseas pure – electric products.
NO.7 Billion – yuan subsidy – Foton Motor increased the national “trade – in” subsidy policy
On July 31, 2024, relevant national ministries and commissions issued the “Notice on Implementing the Scrap and Replacement of Old Operating Trucks”, proposing to provide financial subsidies for the scrap and replacement of old operating trucks. Foton responded to the national policy in a timely manner, bravely taking on the mission of a state – owned enterprise and the responsibility of an industry leader. It immediately increased the subsidy for the trade – in of old trucks, with the maximum subsidy reaching 35,000 yuan.
FOTON Motor’s increased subsidy covers heavy, medium, and light trucks, as well as light – passenger vehicles and construction vehicles. As a full – range commercial vehicle manufacturer, the wide scope of Foton’s subsidy is well – received by users across the industry. China’s commercial vehicle industry is at a major historical turning point. With the promotion of the “dual – carbon” goal and the boost of intelligence and networking, whoever stands firm at this historical node will occupy the high ground of future industry development. And seizing every market opportunity will bring one closer to the peak. Undoubtedly, Foton Motor has gained the upper hand in this race of “speed” and “endurance”.
NO.8 Large – order delivery – Foton Motor made multiple large – scale deliveries to the industry in 2024
For commercial vehicle enterprises, large customers, like individual car buyers, occupy an important position in vehicle sales. For corporate customers, the unified demand for vehicles and after – sales services is more conducive to cultivating brand loyalty. In 2024, Foton Motor had a continuous stream of large – scale delivery events.
The largest order came at the beginning of the year. On January 16, 2024, Foton Motor and Beijing Rongyicheng held a strategic signing ceremony for the procurement of Omak Zhilan new energy battery – swapping light – trucks and in – depth industry customization cooperation, reaching an intention of cooperation for the first batch of 1800 vehicles. In addition, Foton won a continuous stream of domestic and overseas orders in 2024. 100 Auman new energy heavy – trucks were successfully delivered to large customers in Tangshan, a strategic signing of 100 Auman Zhilan 423kWh pure – electric tractors was reached with Fengning Xinyuan Mining, 100 high – quality medium – and heavy – trucks were successfully delivered to large customers in Senegal, Africa, another 110 – unit order was obtained, and 165 Foton AUV new energy intelligent buses were officially delivered to Hotan region.
Conclusion
This series of events is not only a reflects of Foton Motor’s business achievements in 2024, but also marks the company’s positive development and steady progress. In 2025, industry changes and market competition may be more intense, but it is believed that with its profound technical foundation and market reputation, Foton Motor will be able to more calmly respond to the challenges of industry involution.
