Recently, the 2025 MAN Commercial Vehicles (China) Dealer Conference was successfully held in Hangzhou. Thilo Halter, President of MAN Commercial Vehicles Greater China, and several department heads attended the conference. They reviewed the achievements in 2024 together with dealer representatives from various regions and jointly looked forward to the future business blueprint.
Affected by factors such as the slowdown in macro – economic growth, the Chinese commercial vehicle market faced many challenges in 2024. Facing the ever – changing market environment and fierce competition, MAN Commercial Vehicles (China) pursued progress while maintaining stability in the past year. Mr. Thilo Halter, President of MAN Commercial Vehicles Greater China, introduced the work achievements of MAN in 2024 to the guests present. In terms of product strategy, MAN focused on implementing the chassis – centric strategy, continuously strengthening exploration in the chassis field and investment in chassis products, which drove the steady growth of market share in the chassis segment. MAN maintained a leading position in the fields of fire trucks and recreational vehicles, and also achieved business expansion in the fields of oil fields and television broadcast vehicles. At the same time, MAN actively explored new fields such as municipal and engineering vehicles, and related businesses were steadily advancing.
Based on customers’ pursuit of “high – value products”, MAN’s excellent product quality and good reputation will become important competitive advantages. In terms of tractor sales, MAN has a deep understanding of customer needs and comprehensively presents the deep – seated value of its products in terms of efficiency, stability, reliability, and total cost of ownership (TCO) throughout the operation cycle. Through tailor – made road transportation solutions, it fully meets diverse market needs, helping MAN build a more stable, long – lasting, and win – win partnership with customers.
In terms of services, MAN continued to optimize service processes, and the customer experience index increased from 88 to 91. In terms of marketing and communication, MAN carried out a series of innovative activities, such as corporate social responsibility projects like children’s traffic safety education, media trips to the Hanover Commercial Vehicle Show, and Chassis and Body – building Days, effectively enhancing brand influence.
In addition, Mr. Thilo Halter, President of MAN Commercial Vehicles Greater China, also emphasized the importance of pooling development efforts at the conference. Being part of the huge industrial ecosystem of the TRATON Group, only through coordinated operation can strong development momentum be unleashed. MAN will actively participate in sharing, contribute to the optimization and efficient utilization of resources, jointly overcome industry challenges, and explore emerging markets.
Looking ahead to 2025, opportunities and challenges will continue to coexist. Facing the pressure of still – fierce market competition and the technological catch – up of local brands, MAN will continue to fulfill its brand promise of “Simplicity is the Ultimate Sophistication”. Through measures such as focusing on the chassis strategy, value – based tractor sales, and strengthening group – wide coordination and communication, it will deepen its diversified layout and further enhance the product and service experience. At the same time, MAN will strengthen cooperation with industry partners, continue to work hand in hand with a large number of dealer partners, deeply cultivate the high – end market, and jointly achieve stable development.
