On the evening of March 20, the first delivery ceremony of China National Heavy Duty Truck’s 500 pickup trucks exported to South America was held in Zhangqiu, Jinan. Leaders at all levels of China National Heavy Duty Truck Light Duty Truck, industry media, and customer representatives from South America came together across time and space to witness the first batch of 100 pickups officially sailed to the equatorial country on the other side of the ocean – Ecuador. The order is a milestone achievement of China National Heavy Duty Truck Light Duty Truck’s internationalization strategy, marking the official entry of Bosheng pickup trucks into overseas markets, and also signifying that China National Heavy Duty Truck’s position as a leading commercial vehicle enterprise has been solidified and strengthened.
500 pickup trucks voyage, deepening the internationalization strategy
In the magnificent internationalization journey of Chinese car companies, China National Heavy Duty Truck has always been on the cutting edge, has become the industry’s export first for 20 consecutive years, and regards “building a world-class full-range commercial vehicle group” as its corporate vision. As a new generation of strategic products launched by China National Heavy Duty Truck, Bolden pickup truck has pointed to the world since its inception. With technological innovation as the engine and quality strength as the foundation, it has created high-end pickup products with both practicality and quality for global users. The 500 Bosheng pickup trucks going to sea this time is a key leap in the internationalization strategy of China National Heavy Duty Truck Light Vehicles from planning to implementation. It is a double victory of Bosheng pickup’s “hard-line strength + precise positioning”, and it is another declaration of Bosheng pickup to show the competitiveness of China’s pickup trucks to the world.
Localized research and development, building a new model for going overseas
In recent years, under the impetus of the “Belt and Road Initiative” initiative, bilateral exchanges between China and Ecuador and other South American countries have increased significantly, and trade exchanges have achieved remarkable results. In response to the national strategy, China National Heavy Duty Truck Light Vehicles has taken this region as one of the main target markets for export. On the other hand, the economies of many South American countries are dominated by agriculture, mining and construction industries. Pickup trucks have cargo, off-road and household functions, which are highly suitable for production and transportation needs. Consumers have a high acceptance of pickup truck models. The pickup truck market share in some countries accounts for more than 20% of the total automobile sales all year round, making it a new high for China’s pickup truck exports.
In the process of exploring the international market, China National Heavy Duty Truck Light Vehicles has always adhered to localization in globalization, deepened the “technology-driven + localized operation” strategy, built a transnational value chain of R & D-manufacturing-service, and provided smart travel solutions for global users. The pickup truck exported to South America this time is a model that China National Heavy Duty Truck Light Vehicles has closely cooperated with local dealers and developed in collaboration, highly adapted to local needs.
Before the development of models for the South American market, the Bolden pickup truck engineer team conducted a comprehensive survey of the operating environment of South American models, fully understanding the local climate, terrain, road conditions, oil, driving habits, etc., and made dozens of targeted technical improvements: The ramp assistance system developed for mountainous road conditions ensures the reliability of the power system while increasing driving safety; the innovative altitude identification system effectively solves the problem of power attenuation in plateau areas; the two-stage fuel filtration system significantly enhances the adaptability of oil; through the anti-corrosion upgrade of key components such as exhaust pipes and drive shafts, the vehicle can calmly cope with high-corrosive environments; the development of the Spanish interactive system further enhances the user experience.
In addition, in order to take into account the aesthetic and usage needs of local consumers, this batch of export models has added passenger front grilles and wheel eyebrows, with 18-inch tires to create a more domineering appearance; in response to the local climate characteristics of perennial fog and low visibility, it is specially equipped with front fog lamps and rear windshield defogging and defrosting functions to improve driving safety. These localized improvements not only reflect China National Heavy Duty Truck Light Vehicles’ accurate grasp of market demand, but also demonstrate the “user-centered” global service concept.
In addition to the adaptive transformation, the commercial version of the Bolden pickup delivered this time is equipped with a Weichai 2.0T diesel engine, with a maximum power of 140kW and a maximum torque of 420N · m, resulting in an all-round leading performance. At the same time, the vehicle applies multiple acoustic sound insulation technology, and the silent effect is comparable to that of gasoline engines, refreshing the comfortable experience of diesel pickups. In terms of safety and durability, the new high-strength cab has a torsional stiffness of 32000Nm/deg, a key material strength of 1500Mpa, a galvanized sheet accounting for more than 50%, and a salt spray cycle durability test of 1000 hours. The reliability far exceeds the industry standard, providing users with long-term stable use guarantee.
In order to ensure the deep fit between the product and the market, China National Heavy Duty Truck Light Vehicles has carried out rigorous adaptability tests with local users. Bolden pickup truck spans the whole territory of Ecuador, covering mountains, plateaus, rainforests and other road conditions, and completes the limit verification of nearly 20,000 kilometers in a complex environment at an altitude of 4,600 meters. Excellent performance has won high recognition from local users, which has promoted China National Heavy Duty Truck Light Vehicentro and Ecuador dealer Vehicentro to quickly reach a cooperation of 500 orders. Supported by reliable and all-round product strength, Bolden pickup truck can be widely used in family vehicles, industrial and commercial self-employed transportation, farming and ranching operations, and industrial and mining Enterprise Services, etc., to meet the diverse needs of local users such as daily transportation, cargo transportation, and outdoor exploration.
Take root in the South American market and continue to accelerate global expansion
At the event, customer representatives from Ecuador and around the world witnessed the glorious moment of 100 pickup trucks launching in the cloud. Juan De Howit and Jose De Howitt, two customer representatives from Ecuador, expressed their trust and recognition for Chinese automakers in video speeches. They believe that this cooperation “opens up a path of trust and success, and it is also a brave step for us to redefine the possibility of pickup trucks.”
From South America to the world, continue to expand the international map. This delivery ceremony is not only a phased achievement of China National Heavy Duty Truck’s deep cultivation of the South American market, but also a new starting point to accelerate the globalization layout. With Ecuador as the fulcrum, Bolden pickup truck will further radiate to South America, and continue to enhance the brand influence through localized research and development and precise market strategies. At the same time, light vehicles have also developed customized products for extremely cold regions in Russia and extremely hot regions in the Middle East, and conducted rigorous durability tests and performance tests to provide local customers with reliable performance and stable quality products, and to show global users the new style of brand transition and technological innovation.
From the shore of the Yellow River to the country of the equator, the voyage spanning tens of thousands of miles marks a new stage in the global process of Bolden pickup. The successful delivery of this batch of orders not only brings better product selection and travel experience to South American users, but also proves the strength of the Chinese pickup brand to the world. With the deepening of the globalization strategy, Sinotruk Bolden pickup will accelerate its overseas voyage and demonstrate the power of Chinese brands to leap upward.
