Against the backdrop of fluctuating international market demand in the first half of 2025, Shandong Heavy Industry delivered an impressive performance in overseas markets: its export revenue reached 47.4 billion yuan, a year-on-year increase of 3%. Among this, heavy-duty truck exports accounted for 61.3% of the total exports of China’s heavy-duty truck industry, with Sinotruk firmly holding the top position in the industry’s exports. These figures intuitively demonstrate Shandong Heavy Industry’s absolute leading advantage in overseas markets.
Heavy-Duty Truck Export Advantages Remain Stable, with Eye-Catching Breakthroughs in High-End Markets
As the core force behind Shandong Heavy Industry’s overseas business, Sinotruk’s advantages in heavy-duty truck exports have long been deeply rooted in the market. Since stepping up its efforts in overseas markets in 2004, it has ranked first in the industry’s exports for 20 consecutive years. In the first half of this year, Sinotruk’s heavy-duty truck exports exceeded 70,000 units, a year-on-year increase of 3%, with export operating income reaching 22.1 billion yuan. While maintaining steady growth in traditional advantageous markets, its breakthroughs in high-end markets are particularly remarkable. In May this year, several best-selling models from the commercial vehicle business sector of Shandong Heavy Industry Group made an appearance at Australia’s largest construction machinery expo. With their outstanding performance and advanced technology, they showcased the high-end quality of Chinese commercial vehicles to the world, fully demonstrating strong competitiveness in high-end markets.
Light Trucks Become New Export Engine, with Full-Series Products Accelerating Internationalization
On the basis of stabilizing its advantages in heavy-duty truck exports, Shandong Heavy Industry has actively explored new growth drivers, promoting light trucks to become a new export engine. In the first half of the year, Sinotruk’s light truck exports increased by 73% year-on-year, successfully entering blank markets such as the Middle East, and achieving significant growth in Southeast Asia, Latin America, Africa and other regions. In April, the light truck localization project signed with Vietnam Machinery Development Company further expanded the growth space in the Vietnamese market. Moreover, the light vehicle business also achieved new breakthroughs: in March, 500 Bosheng pickups were exported to Ecuador, accelerating the internationalization process of Sinotruk’s full range of commercial vehicle products and allowing “Made in China, Smart in China” commercial vehicles to gallop in more corners of the world.
Localization Strategy and Service System: Solidifying the Foundation for Overseas Development
These achievements are inseparable from Shandong Heavy Industry’s long-term commitment to a localization strategy and an efficient service system. In traditional advantageous markets such as Vietnam, sales and service outlets have continued to extend to second- and third-tier cities as well as remote areas, while the spare parts supply network has also been continuously strengthened. Currently, Sinotruk has established 29 KD factories, 246 service outlets, and 217 spare parts networks worldwide, effectively ensuring market coverage and customer reach. The first foreign trainer training camp held this year has cultivated a group of professionals familiar with local markets and cultures, further enhancing the combat effectiveness of local service teams and injecting lasting impetus into the efficient advancement of overseas business.
From the continuous leadership in heavy-duty trucks to the strong rise of light trucks and pickups, and the continuous improvement of the global service system, Shandong Heavy Industry is expanding its territory in the global market with steady steps. In the future, as its globalization strategy advances in depth, it will surely shine more brilliantly on the international stage, setting a new benchmark for Chinese brands to go global.
