Shenyang Jinbei has always insisted on taking the overseas strategy as a key direction for enterprise development and advancing it with all efforts. This April, Jinbei held an Overseas Business Conference, clarifying its overseas strategic plan and fully launching the process of systematically deploying the overseas market. Through the “traditional energy + new energy” dual-track strategy, it has built a vehicle matrix that meets the full-scenario needs of the overseas market, and promoted the layout of overseas KD (Knock Down) factories and sales networks. Currently, Shenyang Jinbei is accelerating the transformation and upgrading of its overseas strategy, gradually shifting from a single product export model to a multi-model and multi-level development pattern that integrates technology cooperation output, localized production, and government project cooperation.
Jinbei Vietnam Factory to Start Production Soon, Further Consolidating the Southeast Asian Market
In expanding the overseas market, Shenyang Jinbei has actively integrated into the joint construction of the “Belt and Road” Initiative. In May, it signed an order for Jinbei Grand Hiace vehicles with a total value of over 300 million yuan with Thuan Hoa Kim Long Automobile Joint Stock Company of Vietnam’s Phuong Trang Group. The two parties will also jointly promote the expansion of Jinbei products in the Southeast Asian market and the localized KD production project. In early September, the first batch of Jinbei Grand Hiace products will roll off the production line at the Vietnam factory, which is another major achievement since Shenyang Jinbei held the Overseas Business Conference in April this year.
Meanwhile, Shenyang Jinbei has reached cooperation intentions with customers from Malaysia, Myanmar, and other countries, and has customized and developed right-hand drive models such as the Grand Hiace and Hiace King EV for them. By adapting vehicles to local needs, it has strengthened its competitiveness in the local markets.
Continuously Expanding Markets in Central Asia, the Middle East, and Africa, Entering a New Stage of In-depth Cooperation
In June this year, Jinbei Hiace King successfully won the bid for the light bus procurement project of Turkmenistan. Currently, the first batch of 5 Hiace King products has been delivered to customers, marking that Jinbei has officially entered a new stage of deploying the Central Asian market.
In the Middle East, Shenyang Jinbei has also reached a consensus on complete vehicle export business with leading partners. Initially, it will carry out pilot cooperation with Saudi Arabia as the primary market, and in the future, the two parties will conduct in-depth cooperation in areas such as channel expansion and customized vehicle development.
In Africa, Shenyang Jinbei has formally signed strategic cooperation agreements with partners from Tanzania and Zambia in Shenyang, securing intended orders totaling 4,500 units, covering light bus models such as Jinbei Hiace and Grand Hiace. At the same time, in terms of advancing KD projects, the Jinbei Egypt CKD (Completely Knock Down) project is progressing smoothly: the welding line, 5 vehicle bodies, and final assembly parts have been successively delivered to Egypt, and the factory construction is accelerating. Cooperation intentions for KD projects have also been reached with partners in Tunisia, and the two parties will carry out in-depth cooperation in various aspects such as Jinbei products, marketing, and technical services.
Accelerating Breakthroughs in the Central and South American Market, Promoting the Strategic Upgrade of Multi-Model Overseas Expansion
In the Central and South American market, Shenyang Jinbei has successfully secured an order for 50 Hiace vehicles with Bolivian customers, laying a solid foundation for subsequent market expansion. In addition, it has reached strategic cooperation intentions with customers from Brazil, Argentina, Peru, Uruguay, and other countries, covering key areas such as product sales, market expansion, and KD factory construction. This series of achievements marks that Shenyang Jinbei has successfully made a breakthrough in the Central and South American market. In the future, it will gradually build a multi-country and multi-level cooperation system, further clarify the path from order-based trade to in-depth localized cooperation, and achieve long-term penetration and large-scale development in the entire Central and South American market.
At a critical period when the global automotive industry pattern is undergoing profound changes, Chinese automakers are accelerating their overseas layout to seek new growth drivers. Shenyang Jinbei has seized the opportunities for overseas development, accelerated the expansion of the overseas market, and continued to deepen its presence in multiple key markets such as Central Asia, the Middle East, Southeast Asia, and Central and South America, driven by both outstanding product strength and localized layout. At the same time, it has advanced key links such as KD factory construction, complete vehicle delivery, and order fulfillment in an all-round way, continuously exploring innovations in overseas business models. With high-quality products, a good reputation, and excellent services, it is contributing more to making “Made in China” shine on the world stage!
