On December 6, 2025, the 2026 Partner Conference and Strategic New Product Launch Event of Dongfeng Commercial Vehicle Xinjiang Co., Ltd. (hereinafter referred to as “Dongfeng Xinjiang”), themed “Gather Momentum, Explore New Horizons, and Steer Towards the Future in Xinjiang”, was grandly held in Shiyan, Hubei – the Capital of Trucks in China. The conference gathered over 700 participants, including numerous partners, dealers, suppliers, and special guests from home and abroad, to discuss new chapters of cooperation and map out development blueprints.
2025 marks the closing year of the 14th Five-Year Plan, the planning year of the 15th Five-Year Plan, and the inaugural year for implementing the spirit of the 10th Party Congress of Dongfeng Motor Corporation. Currently, the medium and heavy-duty truck industry is in a critical window of pattern restructuring. Against the backdrop of “intensified involution and fierce price wars” in the commercial vehicle sector, Dongfeng Xinjiang is expected to exceed 20,000 units in annual sales in 2025, delivering an outstanding performance that “outperforms the market”. At this conference, Dongfeng Xinjiang also made a stunning release of its all-new heavy-duty platform – the Dongfeng Xinjiang X7-C. Meanwhile, to cope with the competition in 2026 and seize market opportunities, Dongfeng Xinjiang plans to launch 77 new models domestically in the coming year, including 64 traditional energy models and 13 new energy models; additionally, more than 30 new models will be introduced overseas. This move signifies that Dongfeng Xinjiang’s international business has entered a new stage of precision and platformization, demonstrating its firm determination and strong strength to accelerate overseas layout.
Zhang Xiaofan, General Manager, Party Secretary of the Commercial Vehicle Business Unit of Dongfeng Motor Group Co., Ltd., and Chairman of Dongfeng Commercial Vehicle Co., Ltd.; Liu Licheng, General Manager of Dongfeng Commercial Vehicle Co., Ltd.; Weng Maobing, Deputy Secretary of the Party Committee and District Mayor of Zhangwan District, Shiyan City; Liu Zhensheng, Deputy General Manager of Dongfeng Commercial Vehicle Co., Ltd.; Huang Zheng, Deputy General Manager of Dongfeng Commercial Vehicle Co., Ltd. and Chairman of Dongfeng Commercial Vehicle Xinjiang Co., Ltd.; Shen Bin, General Manager of Dongfeng Commercial Vehicle Xinjiang Co., Ltd.; and Gao Chao, Party Secretary of Dongfeng Commercial Vehicle Xinjiang Co., Ltd., attended the conference and witnessed the opening of a new journey for Dongfeng Xinjiang’s business development together with all guests and partners present.
Strategic New Product Makes a Stunning Debut, Tackling the Value Market
As the core highlight of the conference, the all-new heavy-duty platform Dongfeng Xinjiang X7-C has been meticulously refined to fully benchmark industry-leading products, with core features of “high reliability, high value, and strong load-bearing capacity”. At the launch event, two key models based on this platform were showcased: the 6×4 tractor and the 8×4 engineering truck. In addition to exterior upgrades, the X7-C platform directly addresses user pain points, with optimizations and enhancements made in ergonomics, chassis reliability, and environmental adaptability.
In terms of comfort and convenience, the cab of the X7-C platform adopts a modular design for easier maintenance. The multifunctional steering wheel integrates functions such as adaptive cruise control and multimedia control, paired with an air-sprung shock-absorbing seat that supports 8-way adjustment as well as ventilation and heating options, which can significantly reduce driving fatigue. In addition, the width of the sleeper berth in the vehicle has been expanded to 850mm, matched with a 50L right-side toolbox, ensuring comfort and convenience for long-distance driving and riding.
In terms of quietness and shock absorption, targeting harsh environments such as mining areas and engineering construction sites, the X7-C platform has been fully upgraded in heat insulation and noise reduction, providing users with a quieter and cleaner driving environment. The chassis adopts a four-point mechanical full-floating suspension with a solid structure, which effectively absorbs shocks under extreme road conditions and improves driving smoothness.
In terms of passability and reliability, the X7-C platform is equipped with front tow hooks with high traction force, enhancing the ability to escape predicaments in extreme working conditions. The power system can be equipped with a maximum 15L/680hp engine. It is fitted with a through-type three-layer frame, through-type carriage connecting plates, and reinforced engineering axles, combined with multi-leaf spring suspension and engineering-specific tires, achieving a maximum climbing gradient of ≥50%, easily handling potholed roads and complex industrial and mining scenarios.
The overall anti-corrosion and anti-rust performance of the vehicle has been comprehensively improved, withstanding the tests of various extreme environments at home and abroad such as high humidity, high temperature, high salinity, and extreme cold, ensuring high operational availability and long service life. The launch of the X7-C platform will greatly enhance Dongfeng Xinjiang’s competitiveness in Africa and emerging overseas markets. By building an optimally adapted product portfolio, it will help Dongfeng Commercial Vehicles achieve sustained growth in overseas sales.
Steady Growth Against the Trend, Overseas Layout and New Energy Transformation Advancing Hand in Hand
In his keynote speech, Shen Bin, General Manager of Dongfeng Xinjiang, reviewed the journey of 2025. In 2025, Dongfeng Xinjiang’s sales volume exceeded 20,000 units for the first time, a year-on-year increase of 48%, setting a new historical high. Both domestic and overseas sales volume and market share achieved year-on-year double growth, with domestic sales outperforming the market and overseas sales doubling.
He pointed out that facing challenges such as intensified industry price wars and slowing terminal sales velocity, Dongfeng Xinjiang has forged ahead hand in hand with its extensive network of dealers, service providers, and supplier partners, overcoming pressure and breaking through bottlenecks with concentrated efforts. In an environment of fierce industry competition, it has achieved remarkable results and delivered an impressive performance report.
Shen Bin, General Manager of Dongfeng Xinjiang, Delivers Keynote Speech
Outstanding achievements have been made in multiple domestic market segments, and overseas business has transformed and upgraded from a single trade export model to a localized operation model, laying a solid foundation for the sustained growth of overseas markets during the 15th Five-Year Plan period. This hard-won achievement is a true reflection of the strong synergy of the “Dongfeng Family Spirit – working together, striving collectively, and winning hand in hand”.
In terms of product R&D, the company has completed the construction of three major product platforms (X, D, S) and a new energy product platform, continuously accelerating the improvement of product coverage and competitiveness to quickly respond to market demands. Capturing the pursuit of cab aesthetics among young users, Dongfeng Xinjiang has vigorously enhanced the brand appeal and market competitiveness of Dongfeng Changxing, Tuoxing, and special-purpose chassis by introducing fashionable and personalized exterior design elements. Looking ahead to 2026, Dongfeng Xinjiang will continue to enhance its competitiveness in segmented markets, shoulder the mission of the times, and jointly write a brand-new chapter! It will challenge higher goals and strive to achieve the annual sales target of 25,000 units.
Driven by in-depth market insights to promote product evolution, the 2026 model-year vehicles of the four major product series (tractor, cargo, special-purpose, and engineering) were grandly launched. With fully upgraded customized solutions, these models have been comprehensively enhanced around the core values of “high efficiency, reliability, intelligence, and energy conservation”, accurately addressing the challenges of complex markets and diversified scenarios. The launch of the full range of 2026 model-year vehicles is not only a technological iteration but also an in-depth restructuring of “humans, vehicles, goods, and scenarios”. It aims to effectively reduce operational costs and increase profit margins through more competitive product strength and full-lifecycle services. Dongfeng Xinjiang is empowering the wealth-creation journey of thousands of truck drivers with tangible product value, becoming a reliable partner for users to pursue a better life.
During the conference, Dongfeng Xinjiang held a grand recognition ceremony for outstanding suppliers, dealers, and service providers in the past year. It is the strong support of these excellent business partners that has jointly built Dongfeng Xinjiang’s strong competitiveness across the entire value chain of R&D, procurement, production, marketing, and services. Dongfeng Xinjiang will collaborate with all partners to comprehensively enhance its system capabilities and provide customers with more reliable products and services.
All efforts are focused on winning the battle. The journey of 2026 has begun. Dongfeng Xinjiang will continue to uphold the corporate advantages of “speed, specialization, precision, and expertise”, walk hand in hand with business partners at home and abroad, and together open up a brand-new future for the Dongfeng commercial vehicle market with more reliable products, more reliable operations, and more reliable services, injecting strong momentum into the rapid development of the logistics and transportation industry.
