In this era witnessing countless glorious moments, China National Heavy Duty Truck Group (CNHTC) Howo brand, with unwavering perseverance and continuous innovation, has ushered in its splendid 20th year.
On June 30, the grand ceremony titled “China Howo Leading the Future” – Howo Brand’s 20th Anniversary Glory Ceremony and HOWO-TS7 New Product Launch Event was held in the coastal city of Qingdao, China. CNHTC Howo, along with partners from across the country, Howo user representatives, and industry media, jointly witnessed the glorious moments of Howo’s 20-year journey.
A Glorious Journey, A Shared Mission
Howo is not just a name, but a legend. Over 20 years of exploration, Howo has achieved fruitful results. From the initial launch of the classic HOWO 7 model to the iteration and update of intelligent and connected products; from single traditional fuel vehicles to a comprehensive layout of gas and electric vehicles; from deep cultivation in the domestic market to extensive deployment in overseas markets, every step of Howo has been solid and powerful, filled with innovation and breakthroughs.
During the event, CNHTC stated: Over the past 20 years, CNHTC Howo has continuously innovated and pursued excellence, always adhering to the core value of “customer satisfaction is our purpose.” By deeply cultivating scenarios and upholding the pursuit of “excellent quality and leading technology,” Howo provides a worry-free service experience for all logistics scenarios, the entire lifecycle, and the entire value chain for every user, helping users maximize operational value and driving high-quality development of the domestic commercial vehicle industry!
Through countless trials and efforts, Howo has built customer trust. At the event, CNHTC Howo honored the major clients who have grown together with the Howo brand over the past 20 years. These clients, who have journeyed with Howo through thick and thin, are the brand’s sincerest friends and indispensable witnesses and supporters of Howo’s development. Each medal engraved with the trust and deep partnership between the clients and Howo brand.
A Comprehensive Benchmark, Leading in Value
Standing at the forefront of the times and at the pinnacle of quality, Howo has won widespread market acclaim, becoming an unshakable leading brand in the Chinese commercial vehicle field. From the quality legend of one million kilometers without major repairs to the service commitment of extended warranties, Howo has demonstrated its prowess.
Over the past 20 years, generations of CNHTC people have paved the way, forging product performance through independent innovation and industrial chain collaboration to climb technological peaks, meticulously crafting brand value. Combined with adaptive development for domestic and international markets and different market segments, Howo has achieved dual successes in both domestic and overseas markets.
From technological leadership in the industry to outstanding sales performance, CNHTC Howo has reached a new milestone on its 20th anniversary, with Howo heavy-duty truck sales surpassing the two million mark, living up to its reputation as the “sales king.” This milestone achievement is not only a powerful testament to Howo’s excellent quality and strong market competitiveness but also the highest praise for the relentless pursuit and hard work of every CNHTC person.
Following the brilliant achievement of being the “sales king” with two million heavy-duty trucks sold, CNHTC Howo introduces a new milestone – the launch of the new generation “Long-haul Star – Howo TS7-H.” This flagship product integrates CNHTC’s latest technological achievements, featuring outstanding performance, ultra-low fuel consumption, intelligent operating systems, and unprecedented driving comfort, earning widespread acclaim at the event. According to the product manager, the Howo TS7-H is designed for efficient logistics transportation, equipped with the new Weichai NG4.0 engine + CNHTC’s ninth-generation integrated S-AMT16 transmission + MCY series high-efficiency drive axle, and advanced intelligent auxiliary driving systems. Moreover, international top-tier component suppliers back the product quality, fully interpreting the corporate vision of “Making customers more profitable in 2024.”
Collaborative Success, Comprehensive Advancement
Standing in 2024 and looking back to 2004, one can see that Howo’s brilliant 20 years is no coincidence. Behind it lies the mission of national heavy-duty trucks, an open mindset of win-win cooperation, and an all-out effort. This is the origin of Howo’s current achievements and the confidence for its future.
In conclusion: Twenty years of forging ahead, twenty years of progress, twenty years of glory. CNHTC Howo has thrived amidst the tides of time, continuously moving forward. With a heart committed to craftsmanship, it has achieved the current brilliance of the Howo brand. Standing at a new historical starting point, CNHTC Howo will stride towards the future with firmer steps, focusing on the four major goals of “efficient operation, fuel economy, technological intelligence, and safety comfort,” continuing to write magnificent chapters for Howo, Chinese heavy-duty trucks, and the global commercial vehicle industry.
