On January 27, Chery’s RELY brand grandly held a launch event themed “Lead the Charge, Rely Powers Up” in Wuhu. Core management from the group and business lines attended, including Gong Yueqiong, Vice President of Chery Holding Group, and Zhang Jiaming, Deputy General Manager of Chery Commercial Vehicles and General Manager of the Pickup Business Division. At the event, the Rely R08 EV was officially launched, with a price range of RMB 127,800 to 158,800. As Chery’s first pure electric pickup, its launch signifies Chery’s formal entry into the new energy pickup market. Meanwhile, RELY announced the launch of the “Kylin Power Ecosystem Alliance”, aiming to build an intelligent ecological system that empowers users across the entire value chain.
Strategic Takeoff: From Solid Foundations to “Intelligent Wealth-Creation Platform”
Kicking off the event, Gong Yueqiong quoted “A nine-story tower begins with a heap of earth” to pay tribute to pickups and their users, who carry livelihoods and dreams across China’s vast land, establishing the brand’s pragmatic tone. He noted that the birth of RELY is a strategic choice by Chery, built on nearly 30 years of technical accumulation and global insights, to seize the historical opportunity of value revaluation in the pickup segment.
Gong emphasized that Chery’s goal is to evolve pickups from production tools to “intelligent wealth-creation platforms”, providing users with lower costs, more comfortable experiences and more reliable companionship. He explained that “RELY” signifies “trust”, and the brand is committed to becoming a reliable, down-to-earth partner for users.
As Chery’s first pure electric pickup, the launch of the RELY R08 EV marks the official start of a new chapter in Chery’s new energy pickup business. Gong stated that this product embodies Chery’s core achievements in three-electric systems, architecture and intelligence, serving as a new starting point for Chery to collaborate with partners and users in driving the transformation of the new energy industry.
The Dawn of Electric Pickups: Three Core Values Define the Pure Electric Wealth-Creation Partner
Zhang Jiaming pointed out at the event that the 2026 launch of the R08 EV marks the official dawn of China’s electric pickup era. He emphasized that the penetration rate of pure electric pickups exceeded 9% in 2025, with the market entering a “product-driven, user-recognized” phase, and 2026 will witness large-scale growth. Developed based on in-depth research covering 218 cities nationwide and hundreds of pickup users, the RELY R08 EV addresses three core pain points of existing pickups – the inability to balance “toughness, intelligence and cost-effectiveness” – after two years of co-development with users:
1. High Load Capacity, More Cargo Space
Adopting a traditional body-on-frame structure, paired with front double wishbone and rear leaf spring suspension, the RELY R08 EV ensures heavy-load stability and body rigidity. With a battery pack ground clearance of 240mm, it fully guarantees battery safety while maintaining high passability in complex road conditions.
2. True Intelligence, Enhanced Safety
Practicing “technology for all”, the RELY R08 EV comes standard with mobile app remote control (e.g., pre-starting air conditioning) across the entire lineup. All large-screen models are equipped with online navigation and audio-visual entertainment systems; high-end versions feature a high-performance 8155 chip, a 15.6-inch large screen, 360° surround view and transparent chassis functions. For safety, dual airbags and tire pressure monitoring are standard, while high-end models upgrade to 6 airbags and are equipped with L2-level intelligent driving assistance systems.
3. Fast Charging, Cost-Saving Operation
Designed to be a “wealth-creation accelerator”, the RELY R08 EV offers standard 2C fast charging for its 66kWh battery pack, enabling a 15% to 80% charge in approximately 25 minutes at room temperature. The agricultural drone version’s cargo bed is equipped with a “true 6kW” external discharge port, solving the problem of frequent tripping when starting high-power electric tools through technical enhancements, making the vehicle a reliable “mobile power station”. Calculations show that its electricity cost is less than RMB 0.1 per kilometer; compared with comparable fuel-powered pickups, it can save up to RMB 100,000 over three years – essentially “saving enough to buy another car”, a tangible benefit for users.
Sincere Pricing + Six Great Benefits: Worry-Free Purchase and Usage
The launched RELY R08 EV is available in two versions – Economic and Luxury – with multiple power and battery configurations including the agricultural drone variant, priced from RMB 127,800 to 158,800, demonstrating significant sincerity. To reward first-batch users, RELY simultaneously launched six launch benefits, including “replacement gifts, financial gifts, warranty gifts, data gifts and referral gifts”. Among them, the financial scheme of “up to RMB 80,000 with 24 interest-free installments” significantly lowers the purchase threshold, while the industry-first “lifetime vehicle warranty” commitment completely eliminates users’ concerns about the long-term reliability of new energy vehicles, setting a new benchmark for industry services. As Zhang Jiaming stated, the RELY R08 EV aims to be the most reliable and hassle-free all-round partner for every hardworking individual on their career journey.
From Product to Ecosystem: Launch of the “Kylin Power Ecosystem Alliance”
RELY Wulin’s vision extends beyond a single product. At the event, Zhang Jiaming announced the launch of the “Kylin Power Ecosystem Alliance”, marking RELY’s upgrade from providing excellent products to building an intelligent ecological system that empowers users across the entire value chain. With the RELY R08 EV as the intelligent terminal and energy base, the alliance deeply integrates leading resources in energy supply, smart agriculture (drones), special engineering equipment and other fields to form an open value platform. It aims to collaboratively solve complex problems users encounter in actual wealth-creation scenarios, promoting a three-level leap from “intelligent tool – scenario solution – open ecosystem platform”. The ultimate goal of the alliance is to upgrade from “providing a good car” to “providing a one-stop wealth-creation solution”, ensuring that when users choose RELY, they not only get a reliable product but also access an ecological service network that improves operational efficiency and expands profit boundaries.
With the official launch of the RELY R08 EV and the full rollout of the “Kylin Power Ecosystem Alliance”, the RELY brand has opened the curtain on the new energy era for pickups. This event is not just the debut of a new car, but a profound elaboration on the future of the industry. This pure electric pickup, built on “reliability” and driven by “intelligence”, together with its growing open ecosystem, constitutes a new starting point for Chery to move forward hand in hand with hardworking individuals worldwide, announcing that pickups have officially evolved from transportation tools to mobile wealth-creation platforms that integrate intelligence, connect resources and create value.
