In June 2024, with the mid-year charge towards victory underway, the heavyweight truck sales competition for the first half of the year is drawing to a close. Compared to previous years, the overall heavy truck market this year has shown a slight downturn, but China National Heavy Duty Truck Group Corp. (CNHTC) has surged ahead with thunderous force in the mid-year battle. In June alone, CNHTC surpassed the milestone of 19,000 units sold, wielding cutting-edge technology to establish itself as the undisputed leader in the market. The mid-year report reveals CNHTC’s outstanding performance with a cumulative sales volume of 139,400 units, raising its market share to 27.63%, solidifying its dual crown of top sales and market share in the industry.
Leading with Technological Advancements
In an era where technology leads, CNHTC has revitalized its momentum. Recognizing that products are the core competitive strength, CNHTC has adhered to an innovation-driven development philosophy for years. It has launched a series of renowned heavy-duty models tailored closely to user needs, setting industry trends. Among them, the newly launched HOWO-TS7 tractor, equipped globally with Weichai WP15NG/WP17NG-4.0 natural gas engines delivering up to 700 PS, redefines power peaks. CNHTC’s self-developed 9th generation S-AMT16 integrated transmission achieves 99.8% transmission efficiency, ensuring powerful performance under complete control. In the cold chain transportation sector, the Shandeka Ice-O series refrigerated trucks, integrated seamlessly with chassis and compartments, coupled with stable and efficient cooling systems, excel as “fresh runners” in hot summers, ensuring efficient delivery on every journey. Additionally, CNHTC’s new energy heavy-duty trucks and light-duty trucks showcase remarkable competitiveness and market influence in various other segments.
Building Ecosystems with Precision Marketing
In the battle for end-user markets, CNHTC has left no stone unturned. With a series of precise marketing measures, CNHTC not only earned widespread praise from users but also stood out in fierce market competition, triggering a sales frenzy. During the college entrance examination period, CNHTC efficiently and reliably completed transportation tasks for exam papers across multiple regions, ensuring the smooth conduct of the exams. Simultaneously, CNHTC launched multiple support actions, such as setting up rest areas and providing heat-relief supplies, demonstrating a high sense of corporate social responsibility. This effort has strengthened consumer emotional attachment and positive word-of-mouth, laying a solid foundation for future market expansion. During the 618 e-commerce festival, CNHTC’s exclusive car purchase discounts and substantial trade-in subsidies in live broadcast rooms brought unprecedented car buying feasts to users, sparking strong market responses and purchase enthusiasm, ensuring a fruitful harvest for users.
Competing with User Endorsements for the “Second Half”
In June, Shandeka and Howo brands deeply cultivated the Shanxi market, achieving great success in multiple product showcases. A hundred units of Shandeka G5S heavy-duty trucks were delivered to customers in Yuncheng, while fifty units of Howo TX7 natural gas vehicles were delivered to customers in Shanxi. Over the years, CNHTC has consistently adhered to building a brand monument with user endorsements, making “customer satisfaction is our aim” a core value. This dedication and persistence have earned widespread trust and recognition among users, driving product sales steadily upward, leading to steady expansion of market share, and establishing enduring brand monuments throughout CNHTC’s development journey.
Conclusion:
At the mid-year conclusion, crowned with glory. CNHTC once again clinched the top spot in sales, winning both the 2024 mid-year sales and market share double championship. This milestone achievement not only underscores its profound brand heritage and leadership position in the market but also praises its commitment to innovation leadership, deep-rooted market cultivation, and whole-hearted service to users. In an environment where market conditions are unpredictable and challenges and opportunities coexist, with the deep implementation of national policies on phasing out old trucks, the heavy truck industry may usher in new opportunities for transformation. Against this backdrop, CNHTC will accelerate its technological innovation, promote comprehensive product upgrades, and strive to become a pioneer leading the industry towards a new era of green, intelligent, and efficient times.
