On August 28th, at the renowned “X Laboratory,” where numerous “black technologies” are born, Foton Motor’s 828 Brand Night was grandly launched. To compete in the era of intelligent new energy commercial vehicles, Foton Motor not only laid out a systematic strategic plan during this event, further clarifying its strategic goals and implementation paths for the next three years, but also made a significant debut with its new flagship heavy-duty truck on a new platform—the Auman Galaxy 9. This marks the beginning of its accelerated journey toward high-quality development.
Four Strategic Transformations to Accelerate Implementation: Driving High-Quality Development Through Technological Innovation and Ecosystem Integration
Currently, the domestic commercial vehicle industry is facing unprecedented challenges, making the development of new productive forces a critical focus for driving high-quality enterprise development. At the event, Pei Hai Dong, Vice President and spokesperson for Foton Motor, delivered a keynote titled “Believe,” focusing on the four strategic areas of “New Energy, Intelligence, Globalization, and Ecosystem.” He elaborated on new strategies and initiatives to accelerate the company’s transformation and guide industrial upgrades.
Confronting the rise of the new energy main track, Foton Motor is firmly committed to its New Energy First strategy, continuously increasing R&D investments to build a new “Carwen” new energy ecosystem business. With dual-business operations driven by “Foton + Carwen,” the company aims to lead industry upgrades. Foton’s brand continues to uphold a scale-leading strategy, covering all scenarios and product series, while the Carwen brand focuses on high-efficiency logistics and explores new avenues through new platforms, technologies, models, ecosystems, and mechanisms, gathering brand momentum to lead domestically and open international markets. Foton will persist in leading with product innovation and pioneering technologies, advancing on three fronts—pure electric, hybrid, and fuel cells—to layout core new energy modules and key technologies, enhancing in-house R&D capabilities. The company will also offer integrated new energy solutions encompassing vehicles, intelligent transport, charging infrastructure, and energy management, building a new commercial ecosystem centered around “green electricity + green hydrogen + carbon.”
For the next new race track of intelligent driving, Foton Motor is also accelerating the implementation of technological innovations, aiming to occupy the high ground. Foton will master core software technologies such as perception and control algorithms, developing core hardware capabilities like domain controllers and steer-by-wire chassis, and will establish an intelligent driving ecosystem focused on “vehicles, goods, logistics, and funds,” aiming to become a leader in intelligent driving technology in the commercial vehicle industry. Simultaneously, Foton will continue to explore customer value, breaking through intelligent driving application scenarios. The company will focus on reducing safety risks, fatigue, fuel consumption, and operational costs, providing customers with diverse intelligent driving module products that meet personalized needs.
At the event, Foton Motor delivered 100 units of the Auman intelligent driving heavy-duty truck to ZTO Express, showcasing the advantages of stronger intelligent driving and more cost-effective operations. This marks a phased achievement in the implementation of Foton’s intelligent driving technology and demonstrates the company’s comprehensive strength in the field of intelligent driving for commercial vehicles.
To navigate through this industry cycle, globalization is also a necessary path for mainstream commercial vehicle companies to achieve high-quality development. Internationally, Foton Motor has established the “Overseas 30•30 Strategy,” aiming to achieve 300,000 units of sales in overseas markets with a 30% new energy penetration rate by 2030. The strategy focuses on “continuously advancing the international industrialization process, increasing the localization share of parts, building a wholesale and retail global financial services system, strengthening local talent, and planning to establish multiple overseas sub-centers.” The company is determined to promote the in-depth deployment of its international development strategy.
Amidst the complex and ever-changing market environment, the commercial vehicle industry has also ushered in a crucial opportunity to reshape market patterns. Innovating the marketing ecosystem is a key method to break through. Foton Motor adheres to a customer-centered marketing philosophy, embarking on a new journey of marketing innovation. The focus is on constructing an online marketing matrix, building an intelligent service system, upgrading fleet management systems, perfecting an energy ecosystem combining “recharging + battery banks,” and offering integrated and convenient used vehicle solutions, as well as a “2+12N” terminal marketing model. This customer-centric new marketing ecosystem is committed to creating value for customers and enhancing their experience.
Brand Renewal and Upgrade: Standing Out with China’s Commercial Vehicles
Times are changing, and so are customers. Looking to the future, Foton Motor remains committed to a customer-centric approach, actively practicing low-carbon and environmentally-friendly development. At the event, Foton Motor further upgraded its brand visual system based on last year’s brand strategy renewal, using new product colors to intuitively interpret the brand concept of harmonious coexistence between technology and nature.
Foton Motor’s new product colors are developed through in-depth research into global color trends, combined with the deep-seated desire of the new generation of commercial vehicle users for colors that balance practicality, emotional expression, and individuality. The colors are meticulously designed with elements of natural ecology, organic feel, and fluidity, intended to explore the unknown states of the future world in the new energy era, emphasizing harmony between humans and natural ecology. This caters to the aesthetic changes of the new generation users, using calming and soothing colors to comfort the weary, heal the mind, and provide users with peace and tranquility.
Foton Motor’s new product colors transcend the traditional definitions of commercial vehicle colors, adopting an emotionally expressive approach. By creatively integrating colors, materials, and processes, Foton achieves a perfect balance between emotional satisfaction and functional practicality.
Redefining Global Heavy-Duty Truck Standards: The Global Launch of Auman Galaxy 9
In the competition of the intelligent new energy era, comprehensive product strength is the foundation. At this year’s 828 Brand Night, Foton Motor’s new platform flagship heavy-duty truck—Auman Galaxy 9—made its dazzling debut. With a brand new intelligent architecture platform, superior performance, and a technologically advanced, comfortable driving experience, Auman Galaxy 9 is set to redefine global standards for heavy-duty trucks.
Liu Gang, Vice President of Foton Auman’s R&D division, introduced that based on the changing application scenarios and user needs in the new energy era for heavy-duty trucks, Foton Auman has gone back to the basics, developing entirely from scratch. The industry’s first Galaxy Intelligent Architecture endows Auman Galaxy 9 with new exterior and interior designs, a new structural design, and fully leading intelligent technologies. It forms five family series and a differentiated product matrix, covering highway and construction scenarios, domestic and international markets, and oil, electricity, hydrogen, gas, and hybrid energy sources.
The Auman Galaxy 9 adopts a multi-energy technology route, featuring an exclusive new energy platform with innovative three-section integration technology, boasting over 90 independent technologies. It achieves highly efficient, lightweight electric drive axles, comprehensive high-efficiency silicon carbide control modules, multiple power combinations, megawatt-level charging technology, intelligent integrated heat pump technology, and proprietary 8-in-1 electric control technology. For the fuel/gas vehicle platform, the Auman Galaxy 9 has also undergone a comprehensive iterative upgrade, equipped with the latest fifth-generation super powertrain. For the first time, it uses a VCU for centralized management of the engine and transmission, reducing oil/gas consumption by 5% compared to the existing platform. The new electrical architecture is the first in the commercial vehicle industry to apply 100-megabit Ethernet, with a transmission speed 200 times faster than the existing platform, fully meeting the needs for big data transmission in autonomous driving and intelligent cockpits.
In terms of intelligence, backed by Foton Motor’s robust technical support, the Auman Galaxy 9 series offers the most extensive, fully functional, and highest-grade intelligent driving configuration list in the heavy-duty truck industry for users to choose from. The first batch of intelligent models is equipped with 10 cameras, 5 millimeter-wave radars, 1 lidar, and 1 high-performance domain controller, enabling 28+ intelligent driving functions, including HWP highway pilot. Additionally, the Auman Galaxy 9 is equipped with the industry’s top intelligent cockpit system, covering over 800 infotainment features, more than 400 car-cloud network information services, and over 500 information security protection measures, fully covering the three major application scenarios of commercial vehicles: driving, resting, and vehicle management. It perfectly realizes full interaction and control between the driver and the vehicle, allowing users to enjoy an advanced intelligent technology experience during every journey, marking a leap from intelligent to smart in the domestic high-end heavy-duty truck sector.
Exterior and interior design-wise, the Auman Galaxy 9 adheres to a minimalist yet elegant aesthetic, with a uniquely crafted ‘U’-shaped star ring design, a simple yet tension-filled grille design, and an eye-catching array of lights, providing users with an unprecedented personalized visual feast. The truck also features multi-screen UI interaction interfaces, real wood flooring, library-level noise levels, zero-gravity seats, a hidden automatic air conditioning system, a panoramic sunroof, multi-space ecological connectivity, and a multifunctional mobile home, offering users an intelligent and comfortable driving experience.
Furthermore, the Auman Galaxy 9 boasts a high-strength “shield body structure,” far exceeding international standards for frontal collision strength, passenger car-level air quality standards, industry-leading lightweight design, and 58 special anti-corrosion measures, achieving unprecedented quality improvement. Collaborating with the world’s top calibration teams, Foton Motor has meticulously crafted the ultimate driving experience for users.
As the curtain falls on this year’s 828 Brand Night, Foton Motor has already opened the door to high-quality development. Looking forward, as a leader in China’s commercial vehicle industry, Foton Motor, under the guidance of four strategic pillars, will continue to innovate in products, technology, and business ecosystems. It will bring multi-dimensional value and emotional satisfaction to users while driving the overall transformation and progress of China’s commercial vehicle industry, setting new global standards for commercial vehicles with Chinese innovation.
