Germany, a magical country where modern industry meets classical culture. The automotive industry embarked from here, where world-renowned luxury cars were born, and ancient buildings with rich histories stand. Walking through the streets of Germany, one can feel the unique modern atmosphere and profound cultural charm of Germany as the industrial center of Europe.
Rising at the World’s Largest Commercial Vehicle Exhibition, Showcasing Chinese Brands to the World
Although cities like Berlin, Frankfurt, and Munich are well-known both domestically and internationally, Hanover, this charming city and center of Germany’s automotive, logistics, and exhibition industries, remains lesser-known. It is in this industrially developed and legendary city that, on September 16, China National Heavy Duty Truck’s Bolden Pickup was launched globally at the Hanover International Motor Show, the largest and most influential commercial vehicle exhibition in the world. At the exhibition, vehicle manufacturers from around the world showcased cutting-edge technologies and innovative products, and the Bolden Pickup presented a new image of Chinese pickups with its innovative technology, high-end quality, and Eastern aesthetics.
A New Era of Automotive Exports: From Germany, the Heart of the Auto Industry
In the century-long history of automobiles, Europe, represented by Germany, has always been a highland for the development of the automotive industry and a center for automotive exports. More than a century later, the trend of Chinese automobiles going global has become unstoppable. As a pioneer and leader in the heavy-duty truck industry’s international expansion, China National Heavy Duty Truck is determined to bring the latest achievements in the pickup field to Europe, showcasing Chinese manufacturing on a world-class stage that gathers global customers, industry experts, and media, thus rewriting the magnificent epic of Chinese brands going global.
Global Launch of the First “Global Pickup” from China National Heavy Duty Truck
As the first “global pickup” under China National Heavy Duty Truck, the Bolden Pickup chose to launch globally at the Hanover International Motor Show, not only as a tribute to the world’s automotive industry hub but also to announce to the world that the Bolden Pickup is ready to enter the global market, with Hanover, Germany, as the starting point to accelerate its globalization process.
Newcomers to the Pickup Scene Converge with Traditional Automotive Powerhouses, Winning Over Customers with Chinese Aesthetics and Luxury
The global launch of the Bolden Pickup is not only a key step in its globalization strategy but also a vivid demonstration of Chinese brands showcasing their strength and confidence to the world. The event was bustling, with overseas customers showing great enthusiasm for the exhibition and a strong interest in the products, proving the strength of the Bolden Pickup. As the Bolden Pickup becomes a new choice for global pickup consumers, it refreshes customers’ perceptions of Chinese pickups.
Luxury Aesthetics for the High-End Market: How the Bolden Pickup Stands Out
Germany, a traditional automotive powerhouse and home to global luxury car brands, emphasizes luxury and stability in automotive design. The aesthetics of vehicles often adhere to a conservative design philosophy, primarily using darker colors. To provide overseas customers with a refreshing feeling, the exhibited Bolden S9 and S7 were showcased in striking and distinctive colors: Jungle Green and Twilight Purple, respectively. In a sea of black and white vehicles, they became a unique attraction. The exotic colors caught the attention of many overseas customers, with the Jungle Green Bolden S9 receiving praise from middle-aged customers and outdoor enthusiasts, while the Twilight Purple Bolden S7 was particularly popular among younger customers, especially women. One customer commented, “It catches your eye at first glance, very striking compared to traditional cars.” In addition to admiring the exterior, many customers entered the cabin to experience the luxurious and exquisite interior of the Bolden Pickup, praising its comfort.
A New Era of High Standards: European Users’ Pursuit of Quality
As the second-largest automotive market in the world and a luxury car hub, European users have higher expectations for vehicle quality and possess unique skills for assessing it. Many customers gauge product quality by the sound of car doors closing. A local German customer noted that the Bolden Pickup’s door closing sound was rich and resonant, comparable to luxury models. Throughout the exhibition, the luxurious quality of the Bolden Pickup was repeatedly validated by customers.
A Versatile Global Pickup: Meeting Diverse Needs
As an international full-field large pickup, the Bolden Pickup launched three models: off-road, passenger, and commercial types. It will also introduce right-hand drive versions, cold-region models, and hot-region models to meet regional vehicle demands. The pickups can be customized for outdoor travel needs of individual users and special work requirements for industry users, and will expand to include pure electric, gasoline, hybrid, and hydrogen energy forms. Meanwhile, models tailored to meet European emission standards and local market demands will soon be launched, creating a full-category family of products that allows the Bolden Pickup to fulfill global consumers’ expectations for personalized and scenario-based vehicle usage.
Core Technologies for Enhanced Performance and Reliability
The use of numerous core technologies allows the Bolden Pickup to achieve idle noise levels as low as 39 decibels and steady noise levels as low as 51 decibels. It can be started with one button even at minus 40℃ and resolves common issues of urea crystallization and speed/torque limits in diesel pickups under stringent emission standards, alleviating customers’ concerns about purchasing diesel pickups. With a maximum power of 140kW and peak torque of 420N·m from its 2.0T engine, combined with nine off-road advantages, an L2.5+ level intelligent driving assistance system, a smart vehicle networking system, and the durability and reliability standards of heavy-duty trucks, it promises to bring unprecedented pickup experiences to global consumers.
Charting a New Course Toward the Sea: The Journey of Global Expansion Begins
As the 2024 Hanover International Motor Show comes to a close, the globalization journey of the Bolden Pickup is just beginning. The Bolden Pickup will take this launch event as an opportunity to further enhance its recognition and influence globally, crossing four oceans and six continents, and writing a new chapter in its journey abroad together with users around the world.
