In September 2024, Yutong Light Trucks achieved another record high in sales.
Since the beginning of the year, Yutong Light Trucks have maintained continuous growth, with monthly sales consistently increasing by over 200% year-on-year. In the first three quarters, cumulative sales reached 6,219 units, a year-on-year growth of over 279%, raising the overall market share to the second place in the industry. The high-capacity products remain firmly at the top of the market!
From a macro perspective, competition in the new energy light truck sector has been nothing short of fierce this year, with various manufacturers launching new models and frequent subsidy policies. In the highly competitive new energy light truck field, why has Yutong Light Trucks been able to stand out and repeatedly claim the top spot? The answer lies in Yutong Light Trucks’ deep focus on the essence of customer needs.
Meeting Demand Leads to Immediate Market Success
Looking at Yutong Light Trucks from a time perspective, their development speed can only be described as “incredible.” Many of their new products have reached heights within less than a year that many companies could not achieve in years. Such success is not a matter of mere chance but rather the result of each product innovation by Yutong Light Trucks precisely addressing user needs, hitting the right points for users.
In 2023, Yutong Light Trucks detected a shift in the industry and was the first to launch the industry-leading T series products. In 2024, Yutong Light Trucks again identified the urgent need for high-efficiency, high-quality, and highly safe products in the heavily homogenized new energy light truck market, leading to the emergence of the 2024 edition of the Yutong Light Trucks T series. The evolution of their products clearly shows that each innovation by Yutong Light Trucks is well-timed, avoiding both excessive effort leading to surplus resources and delays causing obsolescence.
Take Yutong Light Trucks’ recently launched “Shenxing Edition” as an example. If this product had been released earlier, it might have faced criticism due to the lower penetration and acceptance of new energy products among users. However, as acceptance of new energy light trucks grows and transport boundaries expand, pure electric light trucks with higher capacity and longer range have become highly anticipated by users. Similarly, the recently introduced “Mountain Edition” has been welcomed in the southwestern region, where users have increasing acceptance of pure electric light trucks, desiring stronger power, better handling, and higher safety in new energy equipment.
Benefiting the Market to Reap Benefits from It
Initially, new energy light trucks entered the public eye as a means of production, facing many doubts regarding reliability and range. Yutong Light Trucks, entering the industry at a high level, naturally understood users’ concerns. From the start, they established an innovative “direct sales and direct service” model, using an integrated sales and service system to address all user concerns in one go. To fully promote the transition to new energy in the light truck field, Yutong Light Trucks also introduced a “Nanny Service” with a 100% worry-free guarantee within 24 hours, ensuring users have peace of mind with every operation.
With the rapid development of new energy light trucks, the leasing model has also quickly become popular among users. For the entire supply chain, lessors are the primary group bearing the pressure of this model, needing to consider not only vehicle selection but also how to rent out vehicles for the long term. In response to this emerging market model, Yutong Light Trucks quickly reacted by offering multiple purchase schemes for rental operators, increasing investment in online marketing, and reaching out to lessees. They have helped build communication platforms, aiding them in effectively renting out vehicles, thus maximizing profitability across every aspect of new energy light truck application and promoting healthy industry development.
Deepening Reputation to Spread Value Through Word of Mouth
Yutong Light Trucks understands that their greatest asset is the extensive market reputation they have built. “Letting users bring in more users” is the key to achieving an effect from 1 to N. Yutong Light Trucks regularly organizes high-quality events, including the Fortune Hero Club, a series of green logistics (cold chain) summits, various extreme challenges, and more. By continuously innovating marketing activities and showcasing actual operational results to influence more customers, Yutong Light Trucks has not only enhanced brand perception among users but also allowed users to recognize the real capabilities of pure electric light trucks, providing important references for vehicle selection and usage.
Success is never easily attained, especially in the increasingly competitive commercial vehicle industry. On the road to the future, Yutong Light Trucks remains committed to a user-centered approach, adheres to long-termism, and continues to innovate while staying true to its core values. They keep bringing products and services that meet current needs to both the industry and users. The transition to new energy in the commercial vehicle sector is accelerating, and Yutong Light Trucks, always putting users first, is sure to keep up with the times and achieve new heights at the Yutong speed.
