Recently, 20 Jiangling pickup trucks were delivered to the Peru Volunteer Fire Brigade, not only enhancing the local fire response capabilities but also further strengthening Jiangling’s brand leadership in the Peruvian market.
From January to October, Jiangling Group’s export sales totaled 98,400 units, marking a 20.7% year-on-year increase. Over the past three months, Jiangling’s pickups ranked first among Chinese diesel 4×4 pickup brands in Peru, with a market share exceeding 5%. In October, sales in the Peruvian region grew by 101% year-on-year, setting a new historical record.
Jiangling pickups are widely praised for their durability and ability to adapt to various terrains. To further expand its market share in Peru, Jiangling’s overseas team has adopted a series of innovative digital marketing strategies: inviting local Peruvian influencers and car reviewers to create promotional videos, sharing their experiences and reviews of Jiangling pickups on social media platforms; organizing a variety of market activities such as pickup test-drive events and outdoor adventure activities, allowing Peruvian consumers to experience the outstanding performance of Jiangling pickups firsthand, while also strengthening the brand’s interaction and emotional connection with consumers.
