On November 16, 2024, Dongfeng Liuzhou Motor hosted its grand 70th-anniversary celebration and the launch ceremony of the “Longxing Project” in Liuzhou, Guangxi. Themed “Seventy Years of Gratitude, Leap into the Galaxy,” the event brought together representatives from global upstream and downstream industry chains, industry experts, Liuzhou municipal leaders and relevant department heads, Dongfeng Group executives, Dongfeng Liuzhou Motor leaders, and employee representatives to witness this historic moment of honor.
Seventy Years of Progress, Fulfilling the Dream of National Automobile Industry
Over the decades, Dongfeng Liuzhou Motor has exhibited resilience, achieving brilliance over seventy years and reflecting the splendor of the era. From establishing a factory on barren land to creating Guangxi’s first vehicle under the “Liujiang” brand, China’s first medium-duty diesel truck, its first flat-head truck “Chenglong,” and the “Dragon Truck,” the first long-nose heavy truck with an “American-style” design, Dongfeng Liuzhou Motor has consistently pioneered innovations. Its steadfast efforts have set milestones in the history of China’s automobile industry.
In his speech, Zhang Zhuang, Deputy Secretary of the CPC Liuzhou Municipal Committee and Mayor of Liuzhou, highlighted that Liuzhou has focused on transforming traditional industries, cultivating emerging industries, and implementing major projects like the “Longxing Project.” These efforts aim to advance the high-end, intelligent, and green development of traditional pillar industries like the automobile sector. Dongfeng Liuzhou Motor, as a leading enterprise, has been a role model of government-enterprise cooperation, injecting vitality into Liuzhou’s industrialization and positioning it as a hub for the global new energy vehicle (NEV) industry. Zhang called on Dongfeng Liuzhou Motor to leverage its 70-year milestone to foster industrial innovation, broaden international perspectives, and work in tandem with Liuzhou’s development to contribute to the city’s high-quality growth.
Zhang Zhuang, Deputy Secretary of the CPC Liuzhou Municipal Committee and Mayor of Liuzhou, delivers a speech.
Dongfeng Motor’s Assistant General Manager and Chairman of Dongfeng Liuzhou Motor, Zhou Xianpeng, stated in his speech that the company, driven by its corporate spirit of “self-reliance, innovation, unity, and serving the nation,” has expanded from producing a single product to a diverse range covering commercial vehicles, passenger vehicles, and NEVs. This journey of innovation and market recognition underscores Dongfeng Liuzhou Motor’s remarkable progress. He reaffirmed Dongfeng Group’s unwavering support for Dongfeng Liuzhou Motor’s development.
Zhou Xianpeng, Assistant General Manager of Dongfeng Motor and Chairman of Dongfeng Liuzhou Motor, delivers a speech.
In her address, Xuan Ying, Secretary of the Party Committee of Dongfeng Liuzhou Motor, emphasized that the company’s 70-year history reflects a journey of resilience, adaptability, and alignment with the nation’s automotive growth and local economic progress under the Party’s leadership.
To improve lives and meet employee expectations, Dongfeng Liuzhou Motor aims to achieve its “1050” mid-term business target by 2030, with an ambitious vision to recreate another Dongfeng Liuzhou Motor in the overseas market. Through the accelerated implementation of the “Longxing Project,” the company is building a green, intelligent, and electrified future that prioritizes self-reliance, customer value creation, and collaborative growth within its ecosystem.
Xuan Ying, Secretary of the Party Committee of Dongfeng Liuzhou Motor, delivers a speech.
To celebrate this milestone, Dongfeng Liuzhou Motor employees passionately performed a poetry recitation titled “Seventy Years of Brilliance, Advancing Together, Embarking on a New Journey.” Their heartfelt performance expressed profound love for the company and unwavering confidence in its future.
Seventy Years of Legacy and a Century of Ambition: Moving Forward with Strength
In his keynote speech titled “70 Years of Perseverance and Advancing Towards a Century of Liuzhou,” Lin Changbo, General Manager of Dongfeng Liuzhou Motor Co., Ltd., announced that in the past 70 years, Dongfeng Liuzhou has produced and sold 3.5 million vehicles, achieving a total revenue of over 350 billion yuan, with a total tax and profit exceeding 18 billion yuan, and total assets of over 25 billion yuan. Over the past 70 years, Dongfeng Liuzhou has closely integrated its development with the overall national and party strategies, keeping the vision of serving the country with industrial innovation, and growing in tandem with local governments, the automotive industry, and the Dongfeng Group.
Lin Changbo, General Manager of Dongfeng Liuzhou Motor, delivers the keynote speech “70 Years of Perseverance and Advancing Towards a Century of Liuzhou”
In 2021, China launched its “dual carbon” strategy and 3060 targets, while Dongfeng Group introduced its “Eastern Wind Rising” plan based on the 14th Five-Year Plan. Dongfeng Liuzhou quickly followed by unveiling its “Photosynthetic Future” new energy strategy, marking the beginning of its transition across the entire value chain towards new energy. By 2023, with the full implementation of the “Longxing Project,” Dongfeng Liuzhou entered a fast track of development in electrification, intelligence, and connectivity.
In 2024, Dongfeng Liuzhou commercial vehicles focused on user scenarios, emphasizing long-range capabilities, safety, and lightweight design. They created a full range of new energy commercial vehicles, including pure electric, hybrid, hydrogen fuel, and clean energy models, forming a diversified product matrix. With exceptional light weight and energy efficiency, these vehicles have become the preferred models in the resource transportation industry. Notably, the Chenglong hydrogen-powered heavy trucks rank among the top three in industry deliveries. In terms of intelligent transformation, Dongfeng Liuzhou, through collaboration within the group and with leading companies like Yingche, has launched its first L2+ intelligent driving heavy truck, with 500 units already delivered, securing the second-largest market share in this segment.
Today, China’s automotive industry is the largest in the world, and new energy vehicles have surpassed traditional models, becoming a strong force in driving green, low-carbon development. Domestic brands have risen strongly, with vehicle exports leading globally, reshaping the global automotive industry. Dongfeng Liuzhou Motor is determined to seize the historical opportunity presented by the rise of national automotive brands, fully implementing Dongfeng Group’s strategy of “three leaps and one new direction,” with a firm focus on comprehensive “electrification, intelligence, and internationalization” transformation. The goal is to achieve the “1050” development target by 2030.
To this end, Dongfeng Liuzhou will remain committed to the “1050” vision, consistently adhering to a customer-first development philosophy to continuously create value through comprehensive solutions. The company will prioritize innovation-driven growth, increasing technological investment, and using full electrification and intelligence to propel high-quality transformation. Dongfeng Liuzhou will grasp the historic opportunity of the rise of national automotive brands, contribute to the strength of the “Dongfeng” brand, accelerate overseas expansion, and continuously advance the “one body, two wings” development strategy to achieve the goal of “building another Dongfeng Liuzhou overseas.” The company will also deepen its commitment to green development, accelerating the “Photosynthetic Future” plan and the Longxing Project, while pushing for digital transformation to leverage the multiplicative effects of digital technologies. Additionally, Dongfeng Liuzhou will focus on building a new eco-system that emphasizes collaboration across the domestic and international automotive industry, adhering to the principles of the global community with a shared future, and fulfilling its corporate social responsibilities.
Seventy Years of New Beginnings, the Longxing Project Embodies the Future
At the peak of the celebration, the highly anticipated “Longxing Project” new product launch ceremony was held. Under the spotlight, the Chenglong H7 PRO hydrogen-powered heavy truck made its stunning debut, instantly becoming the center of attention. This new product marks a significant breakthrough for Dongfeng Liuzhou in the field of new energy commercial vehicles, as well as a powerful testament to its technological strength and innovative spirit.
With robust hydrogen energy and a bright future ahead, the Chenglong H7 Pro hydrogen-powered heavy truck boasts four core technological supports: integrated custom development of Dragon Core Power, intelligent control strategies for the future, multi-scenario and multi-condition development validation, and an energy efficiency positive development system. The vehicle is supported by two platforms: the Longhu Intelligent Data Platform and the Chenglong V+ Vehicle Network Service Platform, with a dedicated service team. Leveraging the “4+2+1” Longxi Energy Efficiency Full Lifecycle Management System, the Chenglong H7 Pro hydrogen-powered heavy truck provides customers with full lifecycle energy efficiency improvement services, ensuring energy-saving becomes the norm rather than the exception. The total cost of ownership (TCO) for customers is optimized by over 1 million yuan compared to traditional diesel heavy trucks, creating more value for logistics operations and providing strong support for the green transformation of the logistics industry.
To express gratitude to loyal customers for their support and trust over the years, Dongfeng Liuzhou introduced a special 70th anniversary thank-you activity, including three exclusive gifts: a trade-in gift, an order gift, and a service gift, as a token of appreciation.
With the wind at its back and a thousand-pound mission ahead, Dongfeng Liuzhou stands at a new starting point after 70 years. The company will adhere to the path of “independent research and development, innovative development,” shoulder the responsibility of revitalizing the national industry, and lead the way in the practice of building a strong automotive nation. Dongfeng Liuzhou will lay a solid foundation for the long-lasting success of the company in the next 100 years and contribute to the high-quality, sustainable development of China’s automotive industry.
