On February 20th, local time, the 2025 Dongfeng Motor Southeast Asia DONGFENG DAY brand event opened in Jakarta, Indonesia. The overseas right-hand drive vehicle product line of Dongfeng Commercial Vehicles was released for the first time, and new models such as DONGFENG GX, DONGFENG KC PRO, and DONGFENG KC PLUS made a stunning appearance. Currently, Dongfeng Motor has achieved full coverage of high-end, mid-range, and mainstream products in the local market, covering fuel and new energy power types, and is fully committed to meeting the customized needs of users in overseas markets.

Zhang Xiaofan, Deputy General Manager of the Commercial Vehicle Division of Dongfeng Motor Corporation and General Manager of Dongfeng Commercial Vehicles Co., Ltd., Ma Lei, General Manager of China Dongfeng Motor Industry Import & Export Co., Ltd., Yang Tao, Deputy General Manager, and others attended the event. Zhang Xiang, Chief Financial Officer of Dongfeng Commercial Vehicles and Director of the Strategy and Operations Department, Xiong Bo, Secretary of the Party Committee of the Technology Center of Dongfeng Commercial Vehicles, Ye Feng, Secretary of the Party Committee of Dongfeng Longqing Power Co., Ltd., and more than 100 dealer representatives, partners, and guests from the financial and media sectors from Southeast Asian countries such as Indonesia, Thailand, Singapore, and the ASEAN region participated in the event.

Zhang Xiaofan introduced the strong strength of the Dongfeng Commercial Vehicles brand with the theme of “Reliability, Intelligence, and Trust”. Zhang Xiaofan introduced that Dongfeng Commercial Vehicles prioritizes reliable quality, builds the development of new energy, intelligent networking, and automation, actively lays out the intelligent logistics ecosystem, constructs a mature sales channel network, and creates a fast and efficient service guarantee system to provide global customers with the value of the full product life cycle and help achieve efficient operation and sustainable development in the transportation and logistics fields.

From the perspective of Dongfeng’s global layout, Ma Lei introduced that Dongfeng Motor has always adhered to a long-term development attitude, worked hand in hand with overseas partners, accelerated the implementation of the strategic layout of overseas businesses, and helped the local industry and sector thrive.

Yang Tao introduced the strategic plan for Dongfeng Motor’s commercial vehicles in the Southeast Asian market around the five aspects of “products, services, manufacturing, financing, and value”. In the future, Dongfeng will be committed to enhancing the local production and manufacturing capabilities, providing customers with diversified financial solutions, and achieving win-win development with partners.

Zhang Xiaofan, Ma Lei, and dealer representatives kicked off the unveiling of the new vehicles. Dongfeng Motor signed cooperation agreements with core partners. Local customers and representatives of partners shared their stories of coordinated development with Dongfeng Motor, and core customers introduced the advantages of the cooperation prospects between the two sides.

Driven by scenarios, the fittest prevails. The three new products shone brightly in Jakarta. With the full support of top-notch technologies, they have created popular models that lead in scenario adaptability and core characteristics.
DONGFENG GX
As an expert in trunk logistics, the flagship model DONGFENG GX has multiple indicators comparable to the world’s top level. It has become a global classic bestseller, and it has been selling well since its launch. The annual sales of a single model exceed 10,000 units globally. By improving more than 130 new technologies, its reliability has been increased by 30%. It is equipped with an L2+ intelligent assisted driving system, and the system takeover rate in high-speed working conditions is over 95%. It can meet the extreme needs of any scenario, continuously lead the high-end market in trunk express transportation, and set a new benchmark for high-end heavy trucks.
DONGFENG KC PRO
DONGFENG KC PRO is suitable for heavy-duty transportation in mining areas and ports. It adopts an integral balance suspension with strong anti-rollover ability, and is equipped with a dCi-465ps high-configuration power chain in the industry, which is more efficient and powerful. It has shown excellent reliability during the long-term use by tens of millions of users.
DONGFENG KC PLUS
DONGFENG KC PLUS is a high-performance heavy-duty dump truck that meets the Euro V emission standard. It has a maximum power of 213kw and a maximum torque of 1150N·m. It adopts an integrated design of chassis hoisting, has strong load-bearing capacity, and has excellent overall performance. It is a reliable choice for heavy-duty transportation.

At the event site, multiple exhibition areas such as port logistics, high-speed trunk lines, and mining areas were set up. The exhibits cover different models such as tractors and dump trucks, as well as components such as engines, gearboxes, and wheel reduction axles. Both new energy and traditional energy are developed in parallel, comprehensively showcasing Dongfeng Commercial Vehicles’ forward-looking technologies and products for segmented scenarios in an all-round, all-scenario, and one-stop manner. With reliability as the core, intelligence as the guide, and trust as the purpose, it fully meets the diverse needs of global customers.

In terms of services, Dongfeng Motor is committed to providing excellent service experiences for global customers. In 2024, Dongfeng Motor established a close cooperative relationship with local dealers in the Indonesian market and jointly laid out 24 service outlets.

To further enhance market coverage and service capabilities, Dongfeng Motor will increase the number of service outlets to 64 around the main highway lines of Sumatra Island and Java Island, ensuring that the service radius is less than 50km, achieving 100% service coverage across the entire region, and with the service guarantee capability of a 100% problem-solving rate within 72 hours, it will quickly respond to any problems encountered by customers during use and achieve a 100% terminal spare parts satisfaction rate to ensure the efficient operation of customers’ vehicles.
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