In the middle of May 2025, FORLAND is on the verge of reaching a brand-new milestone – the mass-produced models with the new logo of FORLAND will be officially launched in the market. This is not only an important moment in the brand development of Shidai Automobile but also a crucial step in the in-depth promotion of its globalization, ecological, and technological strategies.
The Brand Strategy Lays the Foundation for Moving Forward with New Standards
On September 28, 2024, at the Global Strategy and Brand Renewal Conference, FORLAND announced to the world its determination and blueprint to step into a new era. Liu Xuguang, Vice President of BAIC Foton and President of the FORLAND Business Division, elaborated on the new vision and mission of the FORLAND brand at the conference. The aim is to become a leading eco-enterprise of light and micro commercial vehicles in terms of global scale, connect the future with green technology, and enable the world to share the ecological value. As a new player in the industry as an industrial linker, FORLAND connects and reconstructs various roles in the full value chain, industrial resources, advanced technologies, etc. through digital means to form a new value network, striving for in-depth integration in a broader global field and enabling more people to enjoy the dividends brought by the ecology. At the same time, FORLAND will continuously expand customer touchpoints, upgrade terminal forms, and build a more complete ecological closed loop in the front and rear markets to meet the diversified needs of customers.
In the wave of sustainable development, FORLAND has set key medium-term development goals: by 2030, it aims to achieve sales of 500,000 vehicles and an income of 40 billion yuan, with new energy vehicle models accounting for 50%, the contribution rate of the overseas market increasing to 30%, the penetration rate of intelligent vehicles exceeding 50%, and products and services covering 150 countries and regions globally. To achieve this grand goal, Shidai Automobile has comprehensively reshaped its business, establishing three major business segments: vehicles and equipment, intelligent technology, and business ecology. It is committed to creating greater value for customers through the deep integration of software and hardware, the organic combination of digital and ecological elements, and the coordinated progress of technology and business.
Looking back at the brand renewal in 2024, FORLAND has upgraded its development strategy and business layout globally. At the same time, it released the new FORLAND brand LOGO, initiating the renewal of the brand concept and brand image. From planning to visual presentation, every step has laid a solid foundation for brand upgrading, and the launch of products with the new FORLAND logo is an important step in the implementation of the brand renewal of FORLAND.
The New Logo Carries the Connotation of the Brand Strategy
For the new models of FORLAND that are about to be launched in the market, the most eye-catching feature is the new FORLAND English LOGO. This logo is not just a simple visual update but deeply carries the rich connotation of the brand strategy of FORLAND.
The overall design of the FORLAND letter logo follows a lightweight, modern, and tough style. With a font ratio of the silver ratio (1:1.414), the oblong font gives a stable and reliable visual impression, while also conveying a stronger sense of technology. The overall strokes of the letters are more lightweight and modern, with positive and negative spaces complementing each other, and the writing style is more straightforward and capable. The left side of the letter “F” is cut, split into the Chinese character “一” and an upward arrow, symbolizing moving forward all the way; the letters “R” and “A” open up the closed space, written in one stroke, making it more concise, symbolizing openness, efficiency, and progress; the letters “D” and “N” share a vertical stroke, making the overall visual impression more balanced and transparent, highlighting the agility and accessibility of the brand. The font with an outer circle and an inner square is consistent with the style of the logo graphic combining roundness and squareness, achieving a harmonious and unified overall visual effect and realizing the perfect integration of natural aesthetics and modern aesthetics.
At the same time, the first letter “F” of “Forland” is unique, a swiftlet-shaped “F” formed by the interweaving and cutting of eight straight lines, symbolizing access in all directions, demonstrating the grand vision and enterprising spirit of FORLAND in its globalization layout, and endowing it with more value. “Fast” represents greater agility and efficiency, “Forever” represents greater reliability and durability, “Fantastic” represents better quality, “Freedom” represents a more relaxed experience, and “Future” represents a more wonderful future. This is also a commitment to every customer and every partner.
The Product Upgrade Highlights the Unique Charm of the New Logo
With the debut of the new logo, models such as the FORLAND Pilot Great G, Pilot S1, and Pilot M will also undergo comprehensive upgrades, bringing a brand-new experience to users with more excellent quality and performance.
In terms of appearance, the new vehicles adopt the FORLAND English LOGO. The new front grille style perfectly matches the letters, making the overall visual effect more technological and international, further enhancing the vehicle’s recognition and fashion sense, and making it stand out in the market competition.
In terms of quality, from the meticulous polishing of vehicle workmanship, the strict screening of component suppliers, to the optimization and upgrade of vehicle configurations, Shidai Automobile is committed to creating high-quality vehicles for users. Whether it is the assembly of precision components or the selection of high-end interior materials, every detail demonstrates FORLAND’s strict control over quality, ensuring that the vehicle can maintain excellent performance and reliable performance under various working conditions.
In terms of experience, the new vehicles integrate high-quality, refined technology, and intelligent technology to create a more comfortable, durable, and efficient new vehicle usage experience for users. The driving assistance system makes driving easier and more convenient; the humanized cockpit layout and comfortable seat design provide a pleasant travel experience for drivers and passengers; the efficient power system and advanced energy-saving and emission reduction technology not only improve the vehicle’s performance but also reduce operating costs, truly realizing the terminal value of the customer ecology of “business + life” and helping users enjoy a wonderful experience in commercial transportation and daily life.
In terms of global ecological construction, the new models of FORLAND are built based on global development and global standards, joining hands with global partners to jointly build a sustainable ecological community. From the replacement of new vehicles to the preparation, buying, selling, and export of used vehicles, and then to vehicle scrapping, a complete full-value-chain operation system has been formed, providing users with comprehensive one-stop service solutions, enabling users to conveniently enjoy high-quality products and services brought by FORLAND globally.
In the middle of May 2025, the new models with the FORLAND logo of Shidai Automobile are about to be launched in a stunning way. This is not only an important achievement of the brand renewal of FORLAND but also a crucial step for it to enter a new era of globalization, ecology, and technology. It is believed that under the guidance of the new brand strategy, the product models under Shidai will surely create more ecological value for global users with their excellent quality and innovative technology, leading the commercial vehicle industry towards a greener, smarter, and more efficient future, making every era more wonderful because of FORLAND.
