On April 3, 2025, FORLAND MOTORS, together with its local partner, launched a new light – truck product matrix in Montevideo, the capital of Uruguay, officially starting to serve the Uruguayan market. This is another important move in FORLAND MOTORS’ globalization strategy in 2025 following its entry into Morocco and Colombia, marking a new stage in its business expansion in South America. The launch event of FORLAND MOTORS in Uruguay attracted extensive participation from representatives of the manufacturer, dealership management, industry media, key customers, and representatives of banking institutions.
Han Changliang, General Manager of FORLAND MOTORS’ South America Region, said in his speech: “The successful launch of FORLAND MOTORS in Uruguay is just the beginning. We will continue to provide more adaptable vehicle models for the local market and work hand in hand with our partners through high – quality after – sales services to promote our cooperation to a higher level.” He also said, “FORLAND MOTORS’ brand promise ‘Forland For You’ – ‘Make Every Era More Wonderful’ will continue to guide us on our global journey.”
The relevant person in charge of the Uruguayan dealership said: “FORLAND MOTORS is a trustworthy global brand. Our customers are very optimistic about the prospects of its products in the Uruguayan market and highly praise the power, comfort, energy – saving, and environmental – friendly features of FORLAND trucks.”
At this launch event in Uruguay, FORLAND MOTORS introduced six light – truck models for logistics, covering diverse usage scenarios from urban distribution to medium – distance transportation between cities. The six newly launched products not only meet the diversified logistics needs of the Uruguayan market but also meet Euro V emissions standards ahead of time, leading the requirements of Uruguayan industry regulations.
To meet the growing logistics and transportation needs in Uruguay, these new models of FORLAND MOTORS have undergone power – system upgrades. They are equipped with high – performance engines and reliable transmission systems, with excellent climbing ability and heavy – load performance, suitable for different transportation tasks. In addition, the new vehicles continue the consistent comfort of FORLAND MOTORS. The cabs are spacious, the seats are ergonomically designed, and practical configurations such as ABS, seat – belt – unfastened reminders, and air conditioners are equipped, further enhancing safety and comfort.
Tan Gaoyu, South America Market Manager of FORLAND MOTORS’ Overseas Headquarters, said in his speech: “The launch in Uruguay is an important step in FORLAND MOTORS’ globalization strategy. In the future, FORLAND MOTORS will be launched in more South American countries. We will continuously introduce various products such as rear – single – tire light trucks, medium – sized trucks, electric vehicles, and vans to build a local ecosystem and meet the diverse logistics needs of local users.”
This launch not only demonstrates FORLAND MOTORS’ determination to deeply cultivate the South American market but also injects more vitality into the Uruguayan logistics industry.
