On April 26th, Dongfeng Motor Corporation Limited (referred to as Dongfeng Motor Corporation) held the “Dongfeng Dorica 5-meter Series Launch Event for Business Prospects” in Zhengding, Shijiazhuang. This gathering, which brought together brand strength, product capabilities, and market expectations, not only showcased the perfect integration of Dongfeng Motor Corporation’s deep brand heritage and outstanding product strength but also represented the strong rise of the Dongfeng Dorica 5-meter series as a leader in the new generation of quality benchmarks.
Xiong Jihai, Assistant General Manager of Dongfeng Motor Corporation and Head of the Marketing Headquarters, along with leaders from the Business Research Headquarters and Marketing Headquarters, as well as value chain partners, distributors from across the country, media representatives, gathered in Zhengding to witness this moment.
Trusted and Quality Achieves Strength
Since its establishment in 1999, Dongfeng Light Trucks has always adhered to a market-oriented approach and the craftsmanship spirit of “born for customers,” successfully creating several classic models that are deeply loved by customers and create value for them. This philosophy has been strongly validated in practice: in 2023, Dongfeng Light Trucks achieved an annual sales volume of 151,000 units, successfully ranking third in the light truck segment market. In the first quarter of 2024, its market performance was even more impressive, with a sales volume of 45,300 units, once again firmly holding the third position in the light truck market, achieving a dual increase in market sales and user reputation.
For Dongfeng Light Trucks, meeting the actual needs of customers is an unwavering goal. In 2023, the 5-meter light truck segment market showed vigorous vitality. Sensing this trend, Dongfeng Light Trucks deeply understood the actual needs of users, precisely focusing on five mainstream application scenarios: individual use, less-than-truckload transportation, express delivery, commercial distribution, and logistics transfer. “Any Journey” was born in response to this, stunningly appearing in the industry.
“Any Journey” refers to the collective term for the Dongfeng Dorica 5-meter series, which integrates five major advantages: comprehensive power, comfortable driving experience, multiple scenarios, easy loading, and intimate configurations. It embodies Dongfeng Light Trucks’ reliable response and commitment to customers’ desires for smooth journeys and worry-free driving, aiming to help every customer navigate with ease and achieve the grand ambitions of “entrepreneurial journey, any way I go.”
Customer First, Genuine Benefits in Return
If the 5-meter series and its five core advantages constitute the essence of Dongfeng’s quality, then the price positioning starting from 50,000 yuan undoubtedly represents Dongfeng Light Trucks’ most sincere return to a wide range of customers.
Before the launch, “Any Journey” had already conducted real-life scenario trial operations and user experience tests on a small scale, and the product’s outstanding performance received widespread acclaim. On the day of the event, through detailed product explanations, vivid vehicle displays, and rich interactive experience sessions, attendees fully appreciated the outstanding quality and unique charm of the “Any Journey” series products.
Ultimately, the suggested retail prices for the Dongfeng Dorica “Any Journey” series models are: gasoline version at 55,800 yuan, CNG version at 69,800 yuan, and diesel version at 77,300 yuan. This pricing instantly ignited the audience, winning enthusiastic applause and high recognition from a wide range of customers. By offering genuine benefits, the most cost-effective concessions to users, Dongfeng Light Trucks also showcases its unconventional approach in enabling “Any Journey.”
At the same time, Dongfeng Light Trucks has introduced an unprecedented series of promotional policies. Starting from April 26th until the end of May, customers who purchase the CNG version or diesel version models can enjoy a 1,000 yuan deduction discount of 5,000 yuan. Furthermore, users who purchase any model of the “Any Journey” light truck will also enjoy a 2-year, 50,000 yuan interest-free loan offer, along with additional benefits such as first maintenance services and 9 times of 10,000-kilometer maintenance oil changes, assisting owners in their entrepreneurial journey with easy vehicle purchase and worry-free use.
By leveraging product strength to achieve users’ dreams of business prospects with “Any Journey,” and by offering sincere benefits to join hands with dealers and users to seize business opportunities and share a better future. The launch of the Dongfeng Dorica “Any Journey” series products, born out of demand, will accompany every user to create a driving experience that is both effortless and unimpeded, making every transport journey efficient, comfortable, and worry-free, empowering users to realize their grand visions on the vast stage of the logistics industry, ushering in their own “business prospects,” and enjoying the infinite possibilities embodied by the “Any Journey” brand.
