In the first half of 2025, JAC Pickup maintained a strong upward momentum amid the wave of industry transformation, delivering an impressive “mid-term report”. The latest sales data shows that JAC Pickup sold 4,026 units globally in June, with a cumulative global sales volume of 32,900 units in the first half of the year, a year-on-year increase of 15%. Among them, domestic market sales rose by 10.98% year-on-year, and international market sales grew by 15.96% year-on-year. This “double growth” trend demonstrates its strong resilience and growth momentum.
Dual-wheel Drive: Deep Cultivation in Domestic Market and Breakthrough in International Market
This year, the domestic pickup market has faced complex and challenging conditions, while pickup exports have remained robust. The coordinated development of domestic and international markets has become an inevitable trend. JAC Pickup, with a global perspective, has firmly adhered to the “domestic and international dual-wheel drive” development strategy, continuously expanding its strategic reach.
In the domestic market, JAC Pickup has implemented a series of optimization adjustments and key breakthrough measures. It has persisted in improving product quality, refining marketing strategies, and enhancing service details, while continuously launching multiple preferential offers to effectively reduce the burden of car purchases, achieving growth against the trend. Notably, in the first half of the year, JAC Pickup accelerated the development of valuable customers and made new breakthroughs: in March, the first batch of 44 new Hunter models was officially delivered to State Grid; in May, 40 new Hunter models were delivered in bulk to China Post, and another 50 JAC Pickups were delivered in bulk to State Grid. With high-quality products as the foundation and scenario adaptation as the wing, JAC Pickup will create greater value for more valuable customers.
In the international market, JAC Pickup has always maintained a global vision, striving to compete in regional markets such as Australia, Latin America, the Middle East, and Africa. It has continued to expand its territory in the first half of the year: in February, the new Hunter entered Pakistan; in March, the Hunter EV was grandly launched in Singapore, and the new Hunter landed in Peru; in April, JAC T8 and JAC T8 PRO entered Ecuador; in June, JAC Pickups were delivered in bulk in Peru. It continues to meet the global users’ expectations for high-quality pickups, serving as a “new business card” for Chinese pickups.
Product Upgrades: Breakthroughs in Energy Transformation and Scenario Value
The steady development of JAC Pickup has always been driven by its product strength. It seeks transformation through oil-electric intelligent drive and shines globally with meticulously crafted products! In the first half of the year, JAC Pickup accelerated its transformation towards passengerization, intelligentization, and new energy through breakthroughs in both fuel and electric sectors.
In terms of fuel pickups, the stylish commercial pickup – JAC T8 Power Edition was launched with a facelift on April 29. Its maximum torque exceeds 400N·m, and it has been comprehensively upgraded in handling, safety, load-bearing capacity, appearance, and comfort. Meanwhile, diesel models such as JAC T8, JAC T8 PRO, and Hunter have all been upgraded, with the maximum torque increased to 420N·m. Equipped with core configuration upgrades such as electric power steering, ESC body stability system, EPB electronic handbrake, and four-wheel disc brakes, they redefine the standards for high-end pickups suitable for both business and family use.
In terms of new energy pickups, JAC Pickup has increased investment in new energy technology research and product development. The world’s first thousand -Newton-meter electric hybrid pickup – JAC Hunter PHEV was announced in the 391st batch of new vehicle announcements by the Ministry of Industry and Information Technology. It made its global debut at the 2025 Melbourne Motor Show on April 4, its domestic debut at the 2025 Shanghai International Automobile Industry Exhibition on April 23, both left-hand and right-hand drive models were showcased at the 2025 Guangdong-Hong Kong-Macau Greater Bay Area Auto Show around May 30, and completed an in-depth scenario experience in Altay, Xinjiang in June.
The launch of these new products has further enriched JAC Pickup’s product matrix, enhanced its market competitiveness, and contributed to the growth of global sales. In the second half of the year, JAC Pickup will launch a number of new products covering various technical routes such as fuel, hybrid, pure electric, and CNG, demonstrating stronger explosive power and broader prospects.
Marketing Breakthroughs: Comprehensive Deepening of Brand Upgrade and User Value
Pickups hold an important position in the global automobile market and are truly global vehicles. JAC Pickup not only serves as a “new business card” for Chinese pickups but also strives to become a global brand. In the first half of the year, JAC Pickup participated in the Shenzhen International Performance and Custom Modified Automobile Exhibition, Hainan International Auto Show, Melbourne Motor Show, Shanghai International Automobile Industry Exhibition, Guangdong-Hong Kong-Macau Greater Bay Area Auto Show, and Poznań Auto Show in Poland, showcasing its latest technologies and products to enhance brand influence. It also conveyed the power of “longing” to global fans through the Shanghai International Automobile Industry Exhibition and JAC DAY 2025.
Pickups are not only good vehicles for creating wealth but also carriers of diverse lifestyles. JAC Pickup not only pursues tough products but also advocates a tough car lifestyle. Overseas, JAC Pickup has sponsored the Guatemala Marathon, participated in the Brazilian Municipal and Public Security Protection Conference, conducted the Hunter South Africa 24-hour endurance test, and sponsored a team to participate in the 2025 FIFA Club World Cup. Domestically, JAC Pickup, together with users, off-road enthusiasts, dealers, and media, has held the “Mekong River Action” Automobile and Motorcycle Carnival, the Pickup Ice and Snow Driving Experience Camp and Cold Region Off-Road Challenge, the Chongqing Shizhu Off-Road Challenge, and explored Altay to open the “God’s Private Domain”. The stories co-written with global owners are more exciting than the products themselves.
A truly powerful pickup should be able to conquer bad roads and carry the warmth of the world. JAC Pickup not only manufactures better products but also strives to create a better society. After the earthquake in Shigatse, Tibet, JAC Pickup mobilized materials overnight for relief, making warmth spread further than the wheels. It helped Chinese-language films enter the global box office top five with enthusiastic support, and thousands of hot comments expressed cultural confidence, letting the world see Chinese stories. It turned into a “steel body” to escort the South African food security public welfare action, jointly building a world without hunger. It traveled through ancient villages in southern Anhui with Anhui car enthusiasts, searching for cultural roots under the Huizhou horse-head walls.
From global development to product advancement, from brand leap to value upgrading, JAC Pickup fully demonstrated the demeanor and responsibility of a “global advocate of tough pickups” in the first half of the year. In the future, JAC Pickup will continue to take user needs as the helm and product innovation as the oar, sailing towards a broader sea of stars in the wave of promoting the passengerization, intelligentization, new energy, and globalization of Chinese pickups.
