On May 31, 2024, in celebration of the first anniversary of the Beijing Heavy Truck launch, over 300 distinguished users and partners from across the nation gathered at the Beijing Heavy Truck Brand Experience Center. The event showcased the brand’s remarkable achievements over the past year and introduced the industry’s exclusive “Four Major Promises,” alongside a series of exciting activities in the Dream Carnival, delighting attendees.
Celebrating Achievements and Unveiling the Four Major Promises
Wu Yuejun, Party Secretary and General Manager of Beijing Heavy Truck, passionately addressed the audience, sharing his vision of creating a world-class heavy truck brand for China, making high-quality trucks affordable and efficient for users. He emphasized the challenges faced in the heavy truck industry, including diverse customer demands, complex technical requirements, and intense market competition. To overcome these, Beijing Heavy Truck adopted “digital technology + management innovation” to enhance quality while reducing costs.
The establishment of China’s first digital twin intelligent heavy truck factory has been instrumental. This facility, recognized by the Ministry of Industry and Information Technology as a model of intelligent manufacturing, uses extensive digital technology to achieve intelligent scheduling, inventory management, and real-time interaction between virtual and physical factories. This innovation significantly reduces production personnel by over half while improving quality and reducing costs.
Innovations in Management and Production
Beijing Heavy Truck has also implemented management innovations to reduce sunk costs and eliminate quality issues. The company transitioned from traditional vehicle development to a “platform + module” approach, offering over 100 customizable configurations. This approach meets personalized needs and reduces redundancy costs, allowing customers to access high-quality, affordable trucks.
Manufacturing innovations include abandoning traditional management in favor of worker and workstation-centric management, enhancing efficiency and quality. Quality control has shifted to a system centered on “engineers + workers + suppliers,” ensuring high standards by managing the people and processes that create quality. Service innovations, such as a digital parts management system and smart diagnostic systems, have improved service accuracy and reduced costs.
Outstanding Results and New Records
These high-quality, cost-effective innovations have yielded significant results within a year. Beijing Heavy Truck achieved several industry firsts:
- Quality First: New product failure rates are over 40% lower than industry standards, surpassing leading competitors. This confidence in quality allows Beijing Heavy Truck to offer four unprecedented promises: satisfaction guarantees on quality and fuel efficiency, timely repair compensation, and a five-year buyback guarantee.
- Service Guarantee First: With over 1,000 service networks, innovations have led to a 99% one-time repair rate, 96% parts availability, 98% on-time work order completion, and a 14% reduction in parts costs. These improvements benefit customers, service providers, and the company.
- Customer Satisfaction First: High-quality products have been well-received, with customers expressing high satisfaction with the quality, performance, and value of new products.
- Market Growth First: Despite market challenges, Beijing Heavy Truck achieved remarkable production and sales milestones, producing over 7,000 units and selling over 6,000 in the first year, setting a new industry record.
Commitment to Customer Dreams
Beijing Heavy Truck is dedicated to fulfilling customer dreams of owning high-quality, luxurious, cost-effective, and personalized trucks. The company ensures high-end configurations at affordable prices, offers exceptional service guarantees, and continues to innovate to meet evolving customer needs.
Four Major Promises
To celebrate the first anniversary, Beijing Heavy Truck’s leadership team announced the industry’s exclusive “Four Major Promises”:
- Quality Guarantee: Full refund if not satisfied with the vehicle quality within 90 days of normal operation.
- Fuel Efficiency Guarantee: Full refund if not satisfied with fuel efficiency within 90 days of normal operation.
- Timely Repair Compensation: Compensation of 2,000 RMB per day if the vehicle is not repaired within the specified time.
- Buyback Guarantee: Five-year buyback at market value.
Recognition and Appreciation for Users
To honor loyal users, Beijing Heavy Truck awarded six categories of “Star” awards, including Fuel-Saving Star and Customization Star. A grand ceremony featured a flower car parade, with executives personally delivering vehicles to users, demonstrating the company’s gratitude and commitment.
A Shared Vision for Future Growth
Beijing Heavy Truck’s commitment to high quality, user satisfaction, and innovation has laid a solid foundation for future growth. By embracing a value co-creation philosophy, the company aims to continue thriving alongside its users and partners, driving mutual success and industry leadership.
