On December 4, 2024, Foton Motor held its marketing strategy and product launch conference at the National Convention Center in Beijing. Over 2,000 attendees, including dealers, partners, and media representatives, participated in the event. During the conference, Foton Motor officially launched its all-encompassing intelligent ecosystem brand “Ai Eco,” and provided an in-depth interpretation of its self-developed three-electric brand—Ai Eco “Electric·Drive.” The new member of the Foton Auman Galaxy heavy-duty truck family, along with the all-new generation of pure electric mid-van Foton Fengxing i products and user benefits, were also unveiled, demonstrating Foton Motor’s strong capabilities and representative achievements in the new energy field.
At the start of the conference, Foton Motor’s General Manager, Wu Xibin, stated in his speech that reducing “carbon emissions” and achieving “carbon neutrality” have become global consensus. Technological progress is driving the rapid transformation and upgrading of industries. In 2023, Foton Motor launched the “New Energy 30·50 Strategy,” making forward-looking plans focusing on product technological innovation and business ecosystem innovation.
In terms of new energy product innovation, Foton Motor has, over 22 years of development, completed the new energy layout across its full range of commercial vehicles, including heavy-duty trucks, medium-duty trucks, light-duty trucks, micro-trucks, pickups, vans, buses, and special vehicles. These cover three major technical routes: pure electric, hydrogen fuel, and hybrid. In the aspect of new energy technology innovation, Foton Motor, with 15 years of independent innovation and technological accumulation, has completed the independent development and industrial layout of new energy VCU, PACK, electric drive, hydrogen fuel cells, and hydrogen systems, forming differentiated competitive advantages. In terms of new energy ecosystem innovation, Foton Motor has, over 13 years of development, formed an integrated ecosystem that includes vehicle networking, leasing, energy replenishment, recycling, and microgrid new energy, along with its mature financial, insurance, and other aftermarket services, building a complete aftermarket and new ecosystem business. This has extended its value chain and empowered the development of its partners. Foton Motor will continue to increase investment in technology, keep leading innovation, and achieve joint development with its partners.
21 Years of Accumulation, the Official Launch of “Ai Eco” All-encompassing Intelligent Ecosystem Brand
At the conference, Foton Motor’s Vice General Manager and Spokesperson, Gong Haidong, officially launched Foton Motor’s all-encompassing intelligent ecosystem brand “Ai Eco” and provided a systematic explanation of it. Gong shared that Foton Motor’s development has always been focused on meeting customer needs and leading industry trends through technological innovation and ecosystem model innovation. Since 2003, the company has gone through the stages of exploration, layout, and evolution, from the early exploration of new energy technology development, to the aftermarket ecosystem layout for commercial vehicles, to the innovation and evolution of ecosystem models. Foton Motor has always pushed the commercial vehicle industry forward with keen insight, efficient execution, and an open attitude to integrate with the entire industry. After 21 years of deep accumulation, Foton Motor is about to begin its fourth phase of development, with the launch of the “Ai Eco” brand leading the commercial vehicle industry ecosystem into a new phase of “all-encompassing intelligent ecosystem.”
“Ai Eco” is a transliteration of i-ECO, representing Intelligence and Ecological. The logo is derived from a four-leaf clover, symbolizing luck, hope, and value. The overall shape is rooted in nature, with four extending leaves conveying openness, inclusiveness, equality, and shared values. It aims to lead the future mobility ecosystem with core technologies developed through independent innovation and to build a sustainable development ecosystem for commercial vehicles by combining intelligent technology with global partners.
Gong stated that “Ai Eco” consists of two main parts: “Intelligence·Ecology” and “Electric·Drive.” The “Intelligence·Ecology” business will focus on five service categories: energy, leasing, digital intelligence, maintenance and accessories, and used vehicles. Foton Motor will provide customers with full-scenario energy services, offering one-stop energy replenishment, and innovative, diversified leasing models, providing flexible car purchase options such as leasing instead of purchasing. Additionally, digital solutions will be provided for various scenarios based on vehicle networking, big data, and cloud platforms. In the area of maintenance and accessories, five major evolutions will be introduced to enhance service upgrades. As for the used vehicle business, Foton has transformed from a platform model to a full value chain operation model, deeply engaging in the entire value chain of used commercial vehicles, from acquisition, manufacturing, and sales, to service. This will create a transparent, worry-free value system for buying and selling used cars.
Foton Motor’s Vice President, Qin Zhidong, provided a detailed explanation of AyiKe “Electric·Drive.” Qin stated that AyiKe “Electric·Drive” reshapes the three-electric research and development ecosystem through the “0+1+3+4+N” model.
Here, “0” represents our core philosophy of always putting the user first, ensuring zero distance with commercial vehicle usage scenarios and deeply understanding firsthand data. “1” refers to Foton’s big data platform, which is the most advanced vehicle networking data platform in the commercial vehicle industry, serving as the core data source for design and development. “3” represents the three major modules: battery, electric control, and electric drive, which together form the complete AyiKe “Electric·Drive” system. “4” corresponds to the four key value dimensions: energy efficiency, safety, adaptability to operating conditions, and intelligence. “N” represents our infinite imagination and possibilities for the future, symbolizing a diversified range of product solutions.
“AyiKe·Electric Control” achieves full-stack self-development at the software level, starting from commercial vehicle operation scenarios. The vehicle integrates domain control and regional control architecture, leading the commercial vehicle electric control technology and setting a new benchmark for smart logistics. “AyiKe·Electric Drive” focuses on energy consumption and high safety reliability, creating electric drive products tailored to the operating conditions of commercial vehicles, ensuring efficient and energy-saving transmission effects for the motor, and better meeting the needs of logistics scenarios, establishing a high-performance commercial vehicle driving model. “AyiKe·Battery” features low resistance, fast conduction, full-temperature range adaptability from -35°C to 50°C, and strong anti-aging properties. It is equipped with a four-layer fire-retardant protection system and a battery safety intelligent monitoring and early warning platform that exceeds industry standards. The battery’s energy spans from 40 to 800 degrees, meeting different range needs, setting a new benchmark for all-weather performance, and leading the new era of intelligent safety.
AyiKe “Electric·Drive” will always maintain a forward-looking exploration stance, continuously tapping into the potential of the three-electric technology to meet users’ diverse scenario needs. In the battery module, AyiKe aims to develop a new battery system with positive and negative electrode materials for commercial vehicles, focusing on full-weather, long-life, and high-value characteristics, ensuring users no longer worry about range. In the electric drive module, it is committed to providing high-precision drive-by-wire chassis system solutions for intelligent driving, enabling users to earn efficiently. In the electric control module, AyiKe further explores fusion technologies based on vehicle-road-cloud big data and advanced algorithms with adaptive learning control, making vehicles more integrated, intelligent, efficient, and reliable. Additionally, by integrating upstream and downstream industries, AyiKe “Electric·Drive” communication and energy management technologies are applied to more extensive fields, injecting strong momentum into the sustainable growth of China’s commercial vehicle sector!
The birth of the “AyiKe” brand also reflects the development of China’s new energy industry. AyiKe will integrate global resources, break industry boundaries, and collaborate with global partners to jointly build a sustainable ecosystem, sharing the infinite value of a smart ecosystem.
Smart Ecosystem Products Unveiled, Foton Motor Defines the Future with Technology
At the conference, the Foton Fengxing i, equipped with the “AyiKe Electric·Drive” self-developed modules, was also showcased. Zhang Hongliang, President of the Foton Tuo Yano New Energy Division, mentioned that the Fengxing i adopts a skateboard chassis design and is equipped with AyiKe and CATL Tianxing L’s 2C supercharging battery, which takes just 18 minutes to fully charge. It also applies an electronic hydraulic braking system (EHB). The vehicle is equipped with three driving modes, three levels of energy recovery, and its range meets the needs of urban and intercity logistics, providing a good energy efficiency experience for city distribution logistics users. To let more users experience the exceptional product advantages of the Fengxing i, Foton Motor launched the “VAN Li China Good Fengxing” full-charge range challenge at the event. From today until June 30, 2025, the participant with the highest range in the challenge will have the opportunity to receive a one-year free usage of the Fengxing i product. A national pre-sale activity for the Fengxing i is also underway. Orders placed by December 31 will receive dual benefits, including a 1 yuan deposit for a 1000 yuan discount and a lifetime warranty for the first owner’s three-electric system.
As the grand finale of this conference, the new members of the Foton Auman heavy truck family, the Galaxy 5 and Galaxy T, made a grand debut, defining the future of global smart heavy trucks with technology.
Liu Gang, Vice President of Research and Development at Foton Motor Auman Division, stated that the Auman Galaxy family covers all energy routes and offers advanced intelligence and full-scenario advantages, leading the industry transformation with technology and redefining global heavy truck standards. The newly released Galaxy 5 features a galaxy mecha design, highlighting technological aesthetics. The space continues the design concept of the Galaxy 9 and Galaxy 7, offering more room for users, with a 645mm passing dimension and 1880mm interior height, which are advanced for the class. The dashboard design is thin and provides a wider field of vision, while the carefully designed layers and streamlined surfaces make the dashboard more fashionable. The vehicle also focuses on lightweight design, using aircraft-grade hot-formed steel and integrated new air suspension, with more than 200 new processes and structures, making it 350kg lighter than industry models with similar configurations. Additionally, it adopts super hybrid full-area matching technology, with eight energy modes and 46 working conditions to provide energy-saving solutions for all scenarios, achieving energy savings of 3-5% across all energy types.
The Galaxy T boasts reliable, rugged, and practical product advantages, with 48 reliability designs, a high-load lightweight suspension, high-reliability reinforced rear axle, and large offset wheelbase. The vehicle is robust for all-terrain carrying and offers comfortable driving, well-suited for pump trucks, dump trucks, fire trucks, and mining applications. It features top-mounted intake, which cleans the air, lowering intake temperatures by 6-8°C and reducing cabin noise by 3-4 decibels. The ultra-wide bunk and large rear windows provide practical interior design for every detail, ensuring that 100% effort is given to the 0.1% of scenarios, truly rejuvenating the classic design and reshaping the galaxy’s intelligent life.
Turning the impossible into possible, with determination, no obstacle is insurmountable. Foton Motor’s “AyiKe” ecological brand, the Auman Galaxy heavy truck family, and the Fengxing i series products reflect Foton’s commitment to the “dual carbon” goals, accelerating product strategic adjustments, and promoting the upgrade of the full product line. They also showcase the company’s determination and strength as a global driver of the commercial vehicle industry transformation. In the future, Foton Motor will continue to collaborate with global partners to promote the green and intelligent transformation of the automotive industry, turning the impossible into possible and supporting the high-quality development of the commercial vehicle sector.
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