On January 13, the 20th Anniversary Celebration of Zhengzhou Nissan Ruiqi Pickup and Launch Conference of the All-New Gold Ruiqi, themed “20 Years of Legend · Empowering a New Era”, was grandly held in Zhengzhou. At this historic 20th anniversary milestone of the Ruiqi pickup series, the fully upgraded and enhanced all-new Gold Ruiqi officially hit the market, with a starting price of RMB 86,800.
To reciprocate the trust of its vast user base, Zhengzhou Nissan simultaneously rolled out a limited-time discount worth RMB 8,000. Additionally, the first 200 customers will receive an exclusive “Ruiqi Pickup 20th Anniversary Custom Gold Banknote”, empowering hardworking individuals to upgrade their productivity and open new chapters in their careers.
” The ‘Gold’ in Gold Ruiqi is not just in the name, but more importantly, in the quality. It is a quality medal representing the product’s ‘time-honored excellence’, a key to empowering the ‘prosperity of all industries’ in the sector, and above all, a value engine that helps users ‘achieve prosperous gains day by day’,” said Yao Liwen, Secretary of the Party Committee of Zhengzhou Nissan, explaining the significance of Gold Ruiqi at the launch event.
20 Years of Legend | Empowering All Walks of Life, Walking Side by Side with Strivers
As a participant and witness to the development of China’s real economy, the Ruiqi pickup has become a “wealth-creation partner” to over one million users. At the launch conference, Ruiqi owners from all over the country and various industries gathered together, sharing their authentic stories from the frontlines of their businesses. These stories testified to the all-scenario reliability and practical value of Ruiqi pickups, and from a series of vivid micro-perspectives, reflected the profound connection between Ruiqi pickups and the development rhythm of China’s real economy.
Mumu, a post-90s new-generation farmer on the grasslands of Inner Mongolia, shared that her Ruiqi pickup not only undertakes basic production tasks such as forage transportation and beef jerky delivery, but also serves as a mobile live-streaming studio, bringing grassland flavors to the vast markets thousands of miles away in real time. “One vehicle connects the entire chain of production, transportation and sales, and has truly doubled our income,” Mumu stated.
With the continuous expansion of production scale and upgrading of transportation needs, Mumu has felt the efficiency leap brought by the Gold Ruiqi most acutely. She illustrated the change with specific figures: “For the same type of packaging boxes, the Gold Ruiqi can carry 5 more boxes. Goods that used to require two trips can now be delivered all at once.” She sighed, “This is not just about carrying a few more boxes; it represents a comprehensive improvement in efficiency, cost savings and confidence.”
Piaoduo, a tea culture promoter from Yunnan, frankly said that her Ruiqi pickup has accompanied her climbing steep slopes, traversing muddy roads and bumping along mountain paths, and has never “let her down”. What surprised her even more is the fuel economy of the Ruiqi pickup, which far exceeds that of its peers, “saving me a lot of money”.
Mr. Fu, who is engaged in hardware business and ecological breeding in Hainan, refers to his Ruiqi pickup as his “armored partner”. He particularly mentioned that the vehicle has abundant power, and after 300,000 kilometers of high-intensity operation, it still maintains excellent working conditions and has never undergone a major overhaul. What is even more touching is that after a super typhoon hit Hainan, Mr. Fu drove his Ruiqi to “drag broken trees, clear wreckage, remove roadblocks and deliver supplies – that was truly a life-saving bond,” he emotionally recalled.
In response to the long-term trust and recognition of users, Zhengzhou Nissan awarded the honorary title of “Era Pioneer” to the four storytellers at the launch event. Moreover, it launched the “Legend Witness Program” targeting the one million Ruiqi users, calling for the collection of inspiring stories of striving alongside Ruiqi pickups. The program aims to record more authentic stories of users growing together with Ruiqi, ensuring that every bit of perseverance and hard work is remembered by the times.
Built for Hard Work | More Economical, More Spacious, More Reliable
The Gold Ruiqi is an all-round partner tailor-made for the strivers of the new era, reshaping the pickup value benchmark with three core strengths: it is the most economical pickup in its class, the most spacious in the industry, and the toughest and most durable for both urban and rural operations.
Starting from the real accounting books of entrepreneurs, the Gold Ruiqi is first and foremost a hardworking partner that knows how to “be cost-effective”. It is powered by the Nissan-Renault M9T diesel engine paired with an 8AT transmission, delivering a robust 108kW of power. Meanwhile, with its 2000BAR ultra-high-pressure fuel injection system, it achieves optimal fuel utilization. Boasting a combined fuel consumption of 6.8L per 100 kilometers, it means the running cost is as low as only RMB 0.4 per kilometer.
For strivers, every loading task is a race against efficiency. To this end, the Gold Ruiqi is equipped with a class-leading load-bearing system: its flat-bottom cargo box measures 1890mm × 1562mm, with an opening area of approximately 2.95 square meters, enabling greater load capacity. Goods that others need two trips to transport can be carried by the Gold Ruiqi in one go – this is not just a victory in space, but also a saving in time and cost.
For those who strive for success, reliability is not an option but a bottom line. Inheriting the genes of the “Champion Pickup”, the Gold Ruiqi incorporates “toughness and durability” into every detail – it is produced on the same platform and assembly line as the Nissan Navara, adhering to the global standards of “homologous technology, synchronous quality, co-line production and shared service network”, sharing global quality genes and standing up to world-class rigorous tests.
In terms of hidden safety features, the Gold Ruiqi also makes no compromises. It adopts Nissan’s unique ZONE BODY structure, with high-strength steel accounting for nearly 50% of the body material. Critical components are reinforced with 1300MPa hot-formed anti-collision beams. The fully enclosed “O”-shaped frame and cage-type safety cabin form an interlocking protection system. Whether navigating bumpy mountain roads or undertaking heavy-load long-distance transportation, the Gold Ruiqi, with its global quality and rugged protection, gives users full confidence on every journey.
In addition, the Gold Ruiqi is fitted with a progressive leaf spring rear suspension, with a maximum load capacity of 2 tons, ensuring stable vehicle posture even under heavy loads. Whether transporting building materials, steel or agricultural products, the Gold Ruiqi truly “holds more and stays steady”, serving as a reliable efficiency partner on the road to success.
With 20 years of accumulation and progress, Ruiqi pickups have always been committed to the tide of national construction with a reliable stance, keeping pace with economic development. As the magnificent blueprint of the “15th Five-Year Plan” unfolds, entering a new stage of development, the Gold Ruiqi will inherit Zhengzhou Nissan’s global quality genes, continue to empower the construction of China’s modern industrial system, contribute solid strength to promoting the high-quality development of the real economy, walk side by side with tens of millions of strivers, and jointly embark on a new chapter of wealth creation.
原创文章，作者：ctinsa，如若转载，请注明出处：https://www.ctinsa.com/new-trucks/7975
