Recently, Dongfeng Automobile Co., Ltd. (“DFAC” or “the Company”) held a successful new product launch event in Latin America, marking a significant achievement in its deep market penetration in the region. At the event, DFAC and its local dealer partners showcased new models from its light vehicle range and outlined the company’s strategic development plans, further clarifying DFAC’s future goals and directions in the Latin American market.
Nearly 300 people, including mainstream media, industry experts, dealer partners, and target customers from over ten Latin American countries, witnessed this historic moment together.
As a distinguished representative of China’s light commercial vehicle industry, DFAC has always been committed to expanding its global operations. This new product launch in Latin America not only exemplifies the company’s international strategy but also represents another milestone in the global reach of the DFAC light vehicle brand. The event showcased a full range of DFAC products, including micro and small trucks, light trucks, medium trucks, and vans, along with models specifically tailored for the Latin American market. These vehicles demonstrate DFAC’s latest achievements in technological innovation and reflect the company’s deep understanding of the market demands in Latin America.
DFAC’s rapid establishment in the Latin American market can be attributed to precise market research and effective brand promotion strategies over the past two years. Augustine, the CEO of the dealership, stated: “Our focus is on expanding our brand influence in Latin America by providing excellent service to our customers. With the launch of new products from DFAC, we will further combine our strengths in brand promotion, secondary network development, and customer experience with the brand advantages of DFAC light vehicles, aiming to make DFAC a leader in the Latin American light commercial vehicle industry.”
The event attracted significant media coverage, with the rapid rise of the DFAC light vehicle brand becoming a hot topic. Initial statistics indicate that hundreds of sales intentions were reached on the day of the event, with customers responding enthusiastically to the DFAC light vehicle brand.
Over the past two years, DFAC has achieved a substantial increase in market share in Latin America, growing at an annual rate of over 100%. As the company’s overseas mid- to long-term strategic plans continue to advance and be implemented, DFAC’s performance in Latin America and the global market is expected to become even more impressive.
