Despite the increasingly complex and uncertain external environment, the Chinese economy has shown remarkable resilience this year. The pickup market has continued to advance amidst challenges, with the domestic market remaining relatively stable and the international market experiencing robust growth. JAC Pickup has actively responded to market competition and worked to overcome difficulties. In July, JAC Pickup achieved global sales of 5,666 units, a significant year-on-year increase of 28.1% and a month-on-month growth of 17.3%. For the first seven months of the year, JAC Pickup’s global cumulative sales reached 34,300 units, reflecting a 5.8% increase, showing steady progress and quality improvement.
Domestic Market: Expanding Use Cases and Strengthening Customer Focus
In the domestic market, pickups are an essential segment of the automotive industry, and the easing of restrictions on urban entry has expanded their application scenarios. However, their growth is significantly driven by economic development. In response to challenges, JAC Pickup has enhanced its user-centric approach, actively expanded its product lineup, and continuously improved marketing efficiency. In July, terminal sales increased by 7.1% month-on-month, with bulk deliveries to China Telecom, marking a new era of “creating greater value for customers.”
International Market: Expanding Footprint and Enhancing Product Quality
In the international market, pickups are one of the most popular and highest-selling vehicle types, serving as a dynamic automotive consumer vehicle. This represents an excellent opportunity for Chinese pickups to expand globally. Seizing this opportunity, JAC Pickup has continued to strengthen its product offensive, with the high-end JAC Hunter pickup successfully entering markets in Australia, Mexico, and other countries this year. In July, the international market saw a year-on-year growth of 35.8% and a month-on-month increase of 18.7%, indicating a solid foundation, growth momentum, and quality improvement.
Customer-Centric Approach: Expanding Product Range and Enhancing Services
JAC Pickup’s steady sales growth amidst an increasingly competitive market environment is attributed to a deep understanding of user needs, the combination of commercial and passenger vehicle strategies, and the advancement of both fuel and electric vehicles. As a “global advocate for robust pickups,” JAC Pickup continues to excel. In July, JAC Pickup ventured into Xinjiang, where users explored the JAC T8 Night Hawk and the 2024 JAC Hunter Mountain Cat, paying tribute to tough heroes and completing a cross-Xinjiang journey, shining across the Tianshan Mountains.
Recognizing the unique challenges of coastal regions, such as high salt, humidity, and temperature, JAC Pickup launched a coastal customized version in July, with a price range of 86,800 to 162,800 yuan and a purchase discount of up to 18,000 yuan. This new model was specifically developed for coastal pickup users, offering optimal corrosion-resistant solutions through upgrades in the vehicle’s frame, components, cargo box, and overall compliance.
Service Excellence: Elevating Customer Satisfaction and Loyalty
While consistently providing high-quality products, JAC Pickup also focuses on enhancing service quality. With over 300,000 global owners, JAC Pickup introduced its “Service Brand Day” on the 18th of every month. The first event on July 18 offered free inspection services, gratitude activities, and discounts on parts and labor, setting a new service standard in the pickup industry and ensuring that customers feel not only safe but also happy.
During the scorching summer heat in July, JAC Pickup thought of its users and launched a nationwide “Summer Cool Down” campaign. This initiative provided “cooling packages” to frontline workers in various industries and offered free vehicle condition checks, demonstrating genuine care and concern. As the autumn season approaches with continued high temperatures, JAC Pickup reminds everyone to stay cool, combine work and rest, ensure driving safety, and always return home safely.
Looking Ahead: Staying Focused and Advancing Toward Goals
As the year progresses beyond the halfway mark, JAC Pickup remains committed to its goals. Moving forward, the company will continue accelerating product iteration, expanding channel distribution, and enhancing service quality, aiming to give back to its customers with even better products and services.
