At the end of the 19th century, the first automobile was born in Germany, marking the beginning of the modern automotive industry. Over the past century, amidst the sweeping waves of change in the global automotive industry, Chinese automotive brands have begun to take the world stage. As a pioneer in the export of domestic vehicles, China National Heavy Duty Truck Corporation (CNHTC) has chosen Germany, the birthplace of automobiles, as its new starting point. At the Hannover Motor Show, CNHTC officially launched its latest creation in the pickup field—the Boastful Pickup, sounding the horn for its global expansion into the pickup market.
Chinese Innovation Meets Eastern Aesthetics, Stunning Hannover
On the afternoon of September 16, local time, accompanied by a magnificent performance of “Breaking the Formation,” CNHTC’s Boastful Pickup global launch event officially commenced. CNHTC’s senior leaders attended the launch event along with hundreds of global partners, media, and guests to witness the dazzling debut of the Boastful Pickup. During the highly anticipated product launch segment, CNHTC’s Boastful Pickup showcased its technological prowess with five key advantages: super power, super quietness, super reliability, super intelligence, and super off-road capabilities. This highlighted the new heights of Chinese pickup technology and the wisdom embedded within it. Through Brand Consultant Mr. Mao Yihui’s explanation of the brand name, concept, and structure, the Boastful Pickup conveyed its brand essence of exploring new frontiers and achieving victory.
Telling the Chinese Story with Innovative Technology and Traditional Culture.
The launch event of the Boastful Pickup not only demonstrated exceptional product capabilities but also integrated elements of traditional Chinese culture into every segment. Classical music performances by a folk music troupe and the appreciation of traditional tea art and aesthetics allowed attendees to fully experience the novelty and surprise of the East. The visual design with a graceful, ink-wash style made the event unique. The two showcased models, the Boastful S9 and S7, featured colors inspired by traditional Chinese aesthetics—Jungle Green and Dawn Purple—making a stunning impression in Hannover. The Boastful Pickup launch event served as a platform to convey the beauty of the fusion of traditional culture and modern industry, showcasing the charm of a Chinese brand rooted in cultural heritage.
Comprehensive Layout for All Fields and Uses, Serving Global Users
As CNHTC’s global pickup brand, the Boastful Pickup aims to merge intelligent technology with driving performance and elevate the influence of domestic automotive brands worldwide. Positioned as an international full-size pickup, the Boastful Pickup is exploring various market segments by introducing three models: off-road, passenger, and commercial pickups. All models are equipped with the Weichai Power WP2H 2.0T diesel engine, offering a maximum power of 140kW and peak torque of 420N·m, providing ample power for traversing mountains and all terrains. The unique submarine deep-sea quiet technology, combined with five layers of soundproofing, reduces idle noise to 39 dB and cruising noise to 51-62 dB, delivering an exceptionally quiet driving experience. With six cold-start technologies, the vehicle can start at temperatures as low as -40°C, suitable for the world’s coldest regions. The innovative dual-urea injection technology not only meets stringent emission regulations but also avoids the issues associated with adding after-treatment systems.
The confidence in the global expansion of the Boastful Pickup also stems from a deep understanding of user needs, tailoring each model to its intended use scenarios. To tackle diverse off-road challenges with global enthusiasts, the Boastful S9 (off-road pickup) features the BorgWarner on-demand 4WD system with automatic switching between 2H, 4L, and 4H, and three differential locks, enhancing off-road capability and adaptability. With a factory-fitted water wading hose >700mm, seven driving modes for snow, mud, sand, and rocks, and various off-road configurations like full chassis armor, K-MAN nitrogen shock absorbers, a 12,500-pound electric winch, tank turn, and crawl mode, users can experience limitless adventures
Intelligent Technology Enhances Driving Experience for Global Expansion
Under the empowerment of intelligent technology, the Boastful Pickup’s driving experience is further enhanced. The Boastful S7 (passenger pickup) is equipped with an L2.5+ level intelligent driving system, integrating 14 intelligent driving assistance functions for comprehensive protection in all driving scenarios. Features like dual 12.3-inch screens, remote control, voice recognition, internet connectivity, OTA wireless updates, and dual-zone automatic air conditioning vividly illustrate the upgraded comfort and convenience of the pickup, perfectly aligning with current user demands for high-quality travel.
Setting Sail for a Global Future: Great Potential Ahead
Currently, major mainstream pickup brands are launching global expansion strategies, intensifying competition in the pickup market. However, with over 90 years of experience in vehicle manufacturing, a mature and reliable technology system, a global marketing and service network, and industry-leading reliability and intelligence levels, China National Heavy Duty Truck Corporation (CNHTC) has built a solid foundation for the Boastful Pickup’s entry into the global market. In recent years, the demand for pickups has been continuously explored worldwide, and the practicality of pickup products is increasingly recognized by users. The emergence of the Boastful Pickup comes at a timely moment. Trends show that global pickup sales have steadily increased for several years, with pickup trucks being the top-selling model in 39 countries and regions. With its innovative capabilities and international product performance, the Boastful Pickup holds significant development potential and competitiveness in the vast market, offering limitless possibilities for the future.
CNHTC’s global launch of the Boastful Pickup in Hannover not only brings international-quality products to global users but also represents a significant breakthrough for Chinese brands in the international market. Moving forward, the Boastful Pickup will use this as a starting point to penetrate broader global markets, contributing new strength to the global presence of Chinese automotive brands.
