In February 2024, influenced by the decline in terminal demand during the Spring Festival, domestic heavy truck market sales experienced a “cliff-like” decline, with the industry’s overall sales reaching only 59,800 units, a 38% decrease month-on-month and a 23% decrease year-on-year, resulting in a dual decline in both month-on-month and year-on-year comparisons. However, the strong continue to prevail, as China National Heavy Duty Truck Group (CNHTC) defies the odds with extraordinary product strength, achieving sales of 20,500 units in February, with a market share of 34.30%, maintaining its dominance as the “double champion” in heavy-duty truck industry sales and market share!
Cutting-edge black technology creates outstanding product power to help customers make more money in 2024.
Product strength is the core of competition in the commercial vehicle industry and also the advantage of CNHTC. Oriented towards market demand, CNHTC relies on its strong technological capabilities and global-leading “lighthouse factories” and top-tier supply chains to achieve supreme quality, leading the product strength in various sub-markets.
Focusing on the continuously booming natural gas vehicle market, CNHTC has utilized cutting-edge black technologies such as the original-matching infinite S powertrain and CNHTC S-IEC gas intelligent control technology to create a range of new-generation natural gas vehicles including the Haowo MAX, Haowo TX7, and Shandeka G7S, integrating advantages such as extraordinary fuel efficiency, ultimate reliability, and luxurious driving experience, winning a leading position with “champion” product strength.
In the domestic market, during the Spring Festival period, CNHTC conducted various marketing
initiatives nationwide. The Haowo Lantern Festival Enjoyment Purchase Hundred Cities Joint Promotion event garnered a total of 2,179 orders, while the Haowo TH7 gas tractor obtained orders for 1,000 units from logistics companies. Multiple regions experienced a surge in orders, laying a solid foundation for sales leadership.
Internationally, at the beginning of 2024, CNHTC’s heavy-duty truck exports continued to soar month after month, with sales of 13,000 units in January and 14,000 units in February, consecutively breaking the domestic monthly heavy-duty truck export sales record! Leveraging its strong product capabilities and global “iron network” coverage, CNHTC holds more than 50% of China’s heavy-duty truck export market share, with products exported to over 110 countries and regions, becoming a cornerstone force for China’s intelligent manufacturing to go global.
During the Spring Festival, CNHTC’s 2024 Chinese New Year greeting series microfilm “The New Year’s Eve Dinner on Wheels Season 2” warmly premiered, showcasing the dedication of truck drivers to their missions and the warm stories of heading for the New Year, revealing their admirable and lovable sides. While paying tribute to transportation workers through microfilms, CNHTC deepened its brand warmth.
Meanwhile, CNHTC’s “Family” service remained open during the Spring Festival, providing support to customers who were still on the front lines of transportation. On New Year’s Eve, over 200 service stations nationwide provided heartwarming New Year’s Eve dinners for truck drivers who couldn’t go home, comforting numerous truckers with sincerity and enthusiasm. “You guard the reunion of thousands of families, and I ensure your worry-free operation” truly reflects CNHTC’s “Family” service.
In conclusion, with a strong performance in the domestic market, record-high export sales, robust marketing initiatives, and heartwarming “Family” services, CNHTC’s performance in February shines brightly in all aspects, securing its sales championship effortlessly. Meanwhile, CNHTC’s steady progress also strengthens confidence in the industry’s development. In 2024, CNHTC proudly presents a clear banner of “making customers more profitable,” with customers as the water, steering the steady warship towards the goal of becoming “the world’s leading full-range commercial vehicle group.”
