In the face of the relentless wave of new energy commercial vehicles, Foton Motor has been making significant moves throughout 2024. The year began with Foton Zhilan New Energy securing a large order of 2,000 units, marking a strong start for the new energy market in 2024. Following that, Foton has continued to deepen its new energy development strategy in key regions, accelerating the construction of a new energy marketing ecosystem, achieving a dual transformation in both “quantity” and “quality.” At the 828 Brand Night event later this year, Foton continued to accelerate its new energy transformation. Over the next three years, it will focus on product leadership and innovative technology, following a three-pronged approach of “pure electric + hybrid + fuel cell,” accelerating the layout of core modules and key technologies, strengthening independent R&D and manufacturing capabilities, and providing customers with integrated new energy solutions for vehicles, intelligent logistics, charging infrastructure, and energy management, thereby creating a new commercial ecosystem of “green electricity + green hydrogen + carbon.”
At the same time, with the acceleration of new energy development strategies and technological innovations, Foton’s new energy product matrix has been continuously expanding. In the heavy-duty truck market, the flagship products of Foton Auman, the Galaxy 9 and Galaxy 7, have made their debut, redefining global heavy-duty truck standards. In the medium-duty truck market, the recently launched Aohang Zhilan ER·246 pure electric medium-duty truck targets warehouse and distribution logistics, with features such as large volume, low operating costs, and powerful performance, resulting in immediate sales success and capturing the “windfall” of the new energy medium-duty truck market. In the light-duty truck market, the Omarko Zhilan ES1 and Aoling Zhilan EL “twins” are making waves, continuing to focus on the large-battery light-duty truck market. Now, in the light van market, Foton is about to ignite a storm of innovation in new energy technology and product development!
Foton Leads the Way in the Light Van Market
Foton has been a pioneer in the light van market. As early as 2000, in response to the lack of light-duty vehicles in the market and the influx of foreign brands into China, Foton FengJing was created to establish a domestic Chinese light van brand. Over the years, Foton FengJing has launched a series of significant models, including the FengJing Alpha, FengJing Express, FengJing Quick Van, FengJing G5, G7, and G9. Through the process of product upgrades, Foton FengJing has transformed from a follower of Japanese light van technologies into a leader of its own innovative technologies. With a pragmatic and innovative brand image, along with efficient, comfortable, and reliable products, Foton FengJing has won the trust of numerous users.
The Green and Efficient Advantages of New Energy Light Vans
In today’s rapidly evolving urban logistics landscape, new energy light vans are gradually becoming the first choice for freight platforms and drivers due to their green and efficient characteristics. In response to this market trend, Foton FengJing, as an important part of Foton’s VAN product strategy, has always focused on user needs to create outstanding products. Its core new energy model, the FengJing Zhilan, boasts a stylish and spacious design, strong environmental-friendly power performance, excellent range, comfortable driving experience, and powerful cargo capacity, making it an ideal choice for urban green logistics. By the end of 2023, the FengJing Zhilan had been exported to more than 140 countries and regions, with overseas sales exceeding 70,000 units, leading global green city distribution.
Although the FengJing Zhilan has performed well in the new energy light van market, as market competition intensifies, the advantages of its current product platform and resources are gradually diminishing. To meet the new generation of users’ evolving demands for new energy light van products, Foton FengJing urgently needs to revamp both its brand and product offerings, aiming for breakthrough development in the new energy light van market. This moment will arrive at 1:30 PM on November 18, 2024, at the Foton Motor FengJing i New Product Launch event.
At this launch event, Foton FengJing will present a new brand concept and unveil a completely newly developed electric medium VAN platform, as well as the groundbreaking FengJing i Series products based on this platform. Numerous partners, strategic customers, dealer representatives, and media will witness the innovative technologies, core advantages, and unique value this new platform and product series will bring to the new generation of users.
What path will Foton Motor take in the new energy light van market? What disruptions will the new platform and new technologies bring? How will the FengJing i Series lead the leap of new energy light vans? All these answers will be revealed in full at the upcoming launch event. Let’s look forward to it!
