In the first two months of this year, the international situation has been changing rapidly, and a new picture intertwined with transformation and reshaping has been gradually unfolding. The global economic growth is weak and uneven, posing huge challenges to the pickup truck market. The latest sales data shows that JAC pickup trucks have been developing steadily. In February, JAC pickup trucks sold 4,273 units globally, a year-on-year increase of 12.2%. Among them, the domestic market witnessed a robust year-on-year increase of 58.3%, and the international market grew by 2.9% year-on-year. The overall situation is moving upward and improving.
Products are the core driving force for brand development. In 2025, on the one hand, JAC pickup trucks attach importance to the upgrading of passenger car features and intelligence. In February, Jianghuai Automobile Group accessed the DeepSeek large model into the Zhiling cockpit system, which will empower JAC pickup trucks with a new intelligent travel experience. On the other hand, JAC pickup trucks focus on the new energy pickup truck market and quickly achieve market breakthroughs. In February, 22 JAC T8 EV sanitation vehicles were delivered in bulk to the sanitation department in Shandong, making the city more beautiful and livable. Following in the footsteps of the JAC T6 EV, JAC T8 EV, and Hunter EV, the JAC Hunter PHEV was released in the 391st batch of new vehicle announcements by the Ministry of Industry and Information Technology. While having powerful power output, it reduces the vehicle usage cost, eliminates range anxiety, and retains the load-carrying advantage, significantly improving the user’s driving and riding experience, and becoming a powerful leader in the plug-in hybrid pickup truck market.
JAC pickup trucks not only pursue a tough product image but also advocate for a tough pickup truck lifestyle. On February 28th, the JAC T8 PRO Obsidian Edition made its debut at the 2025 Shenzhen International Performance and Customized Modified Vehicle Exhibition. With its smoked black paint design that is simple yet wild in aesthetics, the JAC T8 PRO Obsidian Edition visually breaks the prejudice that “pickup trucks = utility vehicles”. Coupled with its value advantages such as strong power, comfort, and safety, it has attracted many consumers to stop and observe and have an in-depth experience. During the same period, JAC pickup trucks, together with the JAC Hunter and JAC T8 PRO cold region edition models, participated in the 2025 Pickup Truck Ice and Snow Driving Experience Camp and Cold Region Off-road Challenge. Not only did they successfully pass the extreme cold performance test, but they also performed well in the cold region off-road challenge, freely galloping and showing their tough nature!
In the international market, JAC pickup trucks continue to make efforts. The flagship model T9 (new Humvee) has landed in Pakistan, redefining the industry benchmark for high-end pickup trucks in overseas markets. In the domestic market, with the acceleration of the resumption of work after the Spring Festival, JAC pickup trucks responded to the trade-in policy and launched a generous replacement subsidy policy. Among them, the JAC T8 PRO AT model can enjoy a subsidy of up to 13,000 yuan, and the JAC Hunter MT model can enjoy a subsidy of up to 23,888 yuan, effectively reducing the vehicle purchase burden and helping users seize the development opportunities.
From “Ne Zha the Untamed” breaking records repeatedly to Chinese pickup trucks galloping globally, Chinese culture and Made in China are writing a new narrative. Paying tribute to Chinese movies, JAC pickup trucks launched a national campaign to collect “Stories of Me and Chinese Movies”, and a large number of users and fans actively participated. Chinese movies and Chinese pickup trucks have formed a historical resonance at this moment. Adhering to long-termism and deeply cultivating products and services, JAC pickup trucks and more Chinese pickup trucks will surely, like Chinese movies, ride on the Wind Fire Wheels, cross thousands of mountains, and break through thousands of waves.
From a global perspective, with the boost of stronger system capabilities and more new models of fuel hybrid and electric vehicles, in 2025, JAC pickup trucks will stride forward towards a new journey of higher quality and greater competitiveness, and become a new business card for Chinese pickup trucks!
