SAIC Maxus Dana V1 Transforms Vans from Tools into “Business Magic Cubes”

On April 27, 2025, at the site of the Shanghai International Automobile Industry Exhibition, SAIC Maxus ignited the whole venue with a unique “VAN Day” event. As the “No.1 brand of van in China”, SAIC Maxus not only grandly presented its star model, the “Versatile Dana”, but also joined hands with the top Chinese trendy tea beverage brand, Chagee, to jointly create a “Modern Food Truck” that combines trendy and cool features with wealth-creation functions, attracting a large number of audiences to stop and experience it.

This highly personalized food truck allows users to more intuitively feel the modification potential of the Dana V1. Since the release of the “Dana” series, it has been popular in the market with its advantages such as fashionable and technological design, extremely high cost-performance ratio, practicality, and intelligent and safe driving. It has already become the “best partner” for more and more users to create wealth and make money.

Cross-border Collaboration with Chagee, Defining a New Way for Vans to Create Wealth

The exhibition site was crowded and bustling, and this “Modern Food Truck” themed on Chagee, located in the center of the SAIC Maxus booth, was undoubtedly one of the biggest highlights. While the audience tasted delicious beverages, they were also full of curiosity about this modified food truck.

The chassis of the Dana V1 redefines the possibilities of van with its deeply modified genes. The popular food truck jointly branded with Babocha Ji is the best example: The originally integrated independent water supply and drainage system ensures worry-free cleaning. The dry-wet partitioned storage module guarantees the safety of food ingredients. The pre-embedded 220V 32A commercial power interface on the chassis supports the continuous operation of high-power equipment. The deep reservation of the air conditioning and ventilation and smoke exhaust systems further demonstrates the forward-looking design. The realization of these professional commercial functions benefits from the modular expansion ability of the Dana V1 chassis architecture, allowing entrepreneurs to freely load equipment combinations from coffee machines, steam ovens to intelligent temperature control cabinets, building unlimited possibilities for mobile business.

To deepen users’ perception, SAIC Maxus simultaneously launched the “Stories of Diverse Wealth Creation” plan, soliciting real entrepreneurial cases through social media and releasing “wealth creation strategies”. Online topics such as #Entrepreneurial Bestseller Dana V1# and #Versatile Dana Wealth Creation Scenarios# have accumulated over 200 million exposures, successfully converting online traffic into offline experiences. Young entrepreneurs can personally feel the ultra-low energy consumption of “only 0.1 yuan per kilometer”, the 98% space utilization rate, and the modular modification potential through immersive interactions.

Super Value Evolution, Dana V1 Reshapes the Value Benchmark of Vans

The design base of the Dana food truck comes from the 2025 “Dana” series. As a reformer in the light passenger vehicle market, the “Dana”, with its dual identities of “young wealth creation” and “efficient money making”, redefines the boundaries between business and life through comprehensively upgraded design and technology.

In terms of exterior design, the “Integration of Square and Circle” design aesthetics of the Dana V1 breaks the stereotypes of traditional vans. The collision between the closed grille and the LED lamp group sparks a combination of technology and fashion. The interior space of the vehicle is like a “magician” – the three seats in the front row can be quickly transformed into a single bed, and the 1.6㎡ central control console can be freely switched between an office desk and a family dining table. With an extremely high space utilization rate of 98%, whether it is for logistics transportation, a mobile store, or a family outing, both efficiency and comfort are within easy reach.

For entrepreneurs, the Dana V1 is indeed a “sharp tool for making money”. Equipped with a “six-in-one” electric drive system and a high-density battery, it has a cruising range of 405 kilometers under the CLTC working conditions, with an electricity consumption of only 15.9 kWh per 100 kilometers. It takes no more than half an hour to charge to 80% of the battery capacity. The modular body and the 6.6kW V2L external power discharge function support multiple scenarios such as cold chain distribution and mobile food trucks, unlocking N possibilities for wealth creation with one vehicle.

Safety and intelligence build a competitive barrier for the Dana V1 – It is the first Chinese commercial vehicle to obtain the “Platinum Safety” certification from Euro NCAP. The laser-welded body and the driver and co-driver airbags form an iron defense line. Intelligent assisted driving, 360° panoramic imaging, and the AI voice assistant “Xiaotong” can turn novices into “experienced drivers” in an instant, allowing them to calmly handle complex road conditions.

From Function to Ecology, Unlocking Unlimited Wealth Creation Scenarios for vans

Whether it is the technically hardcore Dana V1 or the cross-border co-created “Modern Food Truck”, SAIC Maxus is promoting the transformation of vans from a single tool to a “wealth creation ecosystem” with a user-oriented thinking and innovative genes. Based on the high space utilization rate of the Dana V1, the modification compatibility of the pure electric architecture, and its strong quality, SAIC Maxus will continue to deepen the concept of “versatile wealth creation” and empower users to unlock more personalized scenario needs.

In the future, SAIC Maxus will rely on technological iteration and ecological cooperation to create a complete wealth creation chain covering modification, service, and scenario linkage. Standing at the forefront of the electrification and intelligent transformation of the van industry, SAIC Maxus will also continue to fulfill its responsibility as the “No.1 brand of vans in China” and write a new chapter of “empowering users with technology”.