On May 9th, Dongfeng Import & Export Corporation and Dongfeng Cummins held a strategic collaboration seminar on overseas business. Based on an in-depth analysis of the global commercial vehicle market, the two parties reached strategic consensus in key areas such as market expansion, customized product development, and full-life cycle service support. In the future, they will deepen cooperation in all value chain links, including collaborative research and development, joint marketing, and the co-construction of the after-sales system, to jointly create internationally competitive commercial vehicle solutions, accelerate the globalization process of “Made in China with Intelligence,” and create higher value for global customers.
Huang Haitao, General Manager of Dongfeng Cummins, Yang Tao, Deputy General Manager of Dongfeng Import & Export Corporation, and relevant business leaders from both sides participated in this seminar.
Facing the complex environment of a slowdown in the overseas market growth and rising geopolitical risks in 2025, Dongfeng Import & Export Corporation firmly implements the strategy of going global with high-end products. Relying on the G-series product platform, it gives full play to the dual advantages of Cummins engines in terms of brand and technical performance, and focuses on breaking into high-emission standard markets such as Australia and Europe.
For emerging market growth poles such as Southeast Asia and Africa, the two parties will focus on the fields of construction machinery and cargo vehicle models, jointly develop more cost-effective products, and accelerate market penetration.
In terms of service network construction, Dongfeng Import & Export Corporation is accelerating the construction of a global service system, and plans to form a strategic complementarity with Cummins’ global service resources. Especially in key markets such as Latin America, it will achieve the sharing of service networks, comprehensively improve the service experience of end customers, and strengthen the international influence of the brand.
This seminar marks the entry of the cooperation between the two parties into a new stage. In the future, a regular collaborative mechanism will be established. They will jointly seize policy opportunities such as the Regional Comprehensive Economic Partnership (RCEP) and the Belt and Road Initiative. Driven by the dual wheels of product strength and service capabilities, they will achieve breakthrough growth in overseas commercial vehicle business.
