On June 7, 2025, the 9th 67 Brand Customer Day of Dongfeng Liuzhou MOTOR(DFLZM) was grandly held at the Shenzhen International Convention and Exhibition Center. Facing the broad opportunities in the international market and the profound changes in the domestic market, DFLZM outlined its ambitious future development blueprint with three core initiatives: the “Full Value Chain Overseas Strategy Release,” the “Global Premiere of the Chenglong Yiwei New Energy Strategic Platform,” and the “Warm Upgrade of the Fifth Season of the Wangzi Chenglong Public Welfare Program.” These initiatives demonstrate the responsibility and innovative spirit of a state-owned central enterprise and present a strategic response at a critical juncture where the global automotive industry is accelerating its transformation toward new energy and intelligence, and Chinese brands are actively “going global” to participate in global competition.
Sailing Global: Building an Ecological Alliance to Paint a Grand Picture of “Chinese Intelligent Manufacturing”
Currently, driven by China’s new energy vehicle strategy, the country has transformed from a major automotive producer into a new energy vehicle powerhouse. As a key strategic segment of Dongfeng Group, DFLZM has actively responded to the national call to “go global” by officially launching the “Chengfeng Twin Engines (2030) Plan” for overseas markets. Riding the waves of national industrial transformation and the group’s international leap, this plan uses the twin-engine brands of “Fengxing” and “Chenglong” (commercial and passenger vehicles) to meet customers’ full-scenario needs.
The Chengfeng Twin Engines (2030) Plan will be customer-value-oriented, achieving “four major leaps” in technical products, localization, channels, and services, and striving for “four first-class standards”: enhancing brand value with first-class technical products, reducing cross-border costs with first-class localized manufacturing, achieving leapfrog development with first-class channels, and optimizing global operations with first-class services. By 2030, DFLZM will invest a total of 20 billion yuan to jointly build 9 smart manufacturing bases in regions such as Asia and Africa, add over 300 sales networks, achieve an annual overseas sales target of 300,000 vehicles, and replicate its domestic success overseas.
The Chengfeng Twin Engines (2030) Plan is not just a business plan but also represents DFLZM’s commitment to social responsibility. Previously, the company has invested 11 million yuan in global public welfare projects and will increase its annual public welfare investment by 8% in the future to earnestly fulfill its social responsibilities.
As a crucial support for strategy implementation, the event solemnly held the founding ceremony of the Overseas Ecological Alliance. This marks that Dongfeng Liuqi will join hands with high-quality partners across the industrial chain to build an open, win-win, and sustainable overseas development ecosystem. The alliance aims to integrate superior resources, share market information, jointly address challenges, reduce overseas expansion risks, enhance overall competitiveness, and jointly paint a magnificent picture of Chinese intelligent manufacturing conquering global markets. It also clearly conveys Dongfeng Liuqi’s firm determination and forward-looking vision to deepen overseas markets with a systematic and ecological mindset.
Leading the Future: Global Premiere of Chenglong Yiwei, Redefining New Energy Truck Benchmarks
Under the era’s theme of carbon peaking and carbon neutrality and high-quality development, commercial vehicles, as the main artery of logistics and transportation, must lead the green transformation. Facing pain points in new energy trucks such as “high power consumption, short range, inconvenient energy replenishment, and standardized vehicles failing to meet differentiated needs,” Dongfeng Liuqi invested 5 billion yuan over three years, established a technical team of over 1,000 people, mastered more than 1,930 key core technologies, and created a new new energy commercial vehicle brand—Chenglong Yiwei.
This brand breaks through with three leading features: “technical architecture and three-electric core breakthroughs, 127 scenario-based product layouts, and a symbiotic and shared ecological empowerment system,” constructing a full-scenario solution that links “people-vehicle-cargo-road-site.” It also demonstrates DFLZM’s responsibility of “meeting national needs, leveraging Liuqi’s capabilities, and fulfilling user expectations.”
The Chenglong Yiwei 5 is Chenglong’s first fully forward-developed new energy heavy truck platform. Its exterior continues the family design language of Oriental Dragon Soul aesthetics and adopts a third-generation keel-style cab with the largest 1.93-meter standing space in its class. Based on the self-developed 800V high-voltage platform, the dual-drive system delivers a maximum of 1,209 horsepower with 95% efficiency, ensuring powerful and uninterrupted climbing performance under heavy loads. The battery’s charge-discharge efficiency reaches 95%, supporting megawatt-level super-fast charging (30 minutes from 10% to 80% charge). With the “Dragon Breath” intelligent thermal management system, winter range is increased by 15%, completely eliminating range anxiety. Meanwhile, the Chenglong Yiwei 5 achieves a major breakthrough in lightweighting: the 400-kWh tractor weighs only 8.8 tons, over 700 kg lighter than competitors, potentially increasing customers’ annual income by 20,000–30,000 yuan.
In terms of safety, the Chenglong Yiwei 5’s body uses over 30% high-strength steel, with military-grade materials at key stress points, improving frontal collision safety by 40% and deformation resistance by 50%. Its AEBS braking efficiency leads competitors by 20%, and the three-electric system has an IP68 protection rating, achieving extremely high safety standards. The platform also features 8 intelligent driving assistance functions and innovatively integrates the “AI Cloud Follow” system based on DeepSeek, enabling full-link intelligent management and remote optimization of “people-vehicle-road-cargo” to truly achieve “more energy-efficient and safer driving over time.”
The Chenglong Yiwei 2, a fast-charging large-battery pure electric light truck, is equipped with top-tier fast-charging batteries (20%–80% charge in just 16 minutes) and maintains ultra-fast charge-discharge performance in extreme temperatures. With a large 140-kWh battery, its full-charge comprehensive range exceeds 450 km. Through 29 systematic power consumption reduction measures, its power consumption is as low as 31 kWh per 100 km, with an operating cost of less than 0.4 yuan per km. The power battery comes with an 8-year or 600,000-km extended warranty, the drive axle requires no initial maintenance, the oil change cycle is extended to 100,000 km, and maintenance-free wheel ends are standard, significantly reducing full-life cycle maintenance costs and time investment for more worry-free operations!
To completely address users’ concerns about energy replenishment, the event also held the founding ceremony of the “Chenglong Yiwei New Energy Ecological Alliance.” The alliance aims to integrate charging infrastructure operators, energy enterprises, and platform service providers to promote the improvement of high-power charging infrastructure and the popularization of intelligent energy replenishment services, providing efficient, convenient, and reliable energy solutions for Yiwei users and even broader new energy heavy truck users to accelerate the large-scale operation of new energy heavy trucks.
In meeting customer personalization needs, Dongfeng Liuqi also unveiled the Fengxing Star Sea Custom Vehicle Plan, creating the industry’s first customization system of “user-led + technology-empowered + ecological collaboration” to achieve the transition from “one vehicle for a thousand people” to “a thousand faces for one vehicle.”
At the delivery ceremony for the first batch of 1V1 high-customization Star Sea V9 models, Wang Yong, Chairman of Brand Alliance (Beijing) Consulting Co., Ltd., shared his high recognition of the vehicle and customization services as a vehicle owner representative.
Walking Together with Responsibility: Upgrading the Wangzi Chenglong Public Welfare Program to Season 5, Microfilm Transmits Warmth
A company’s warmth lies not only in its product strength but also in its innovative practice of social responsibility. “Wangzi Chenglong” (Hoping Children Succeed), China’s first public welfare program for truck drivers’ children, has been implemented for four seasons, escorting nearly 2,000 children of truck drivers to fulfill their academic dreams.
At the event, the public welfare theme microfilm Wangzi Chenglong 3 premiered, triggering emotional resonance through the story of struggle between a father and son in a truck driver’s family.
This year, the Wangzi Chenglong public welfare program has been upgraded to 2.0, expanding in five dimensions to build a three-dimensional public welfare ecosystem covering education, employment, and health. The beneficiaries now include children of Chenglong truck drivers and Fengxing entrepreneur users, with coverage extended to top universities to benefit more families. During the college entrance examination period, DFLZM joined hands with public welfare hitchhiking organizations to provide safe and punctual love-based exam transportation services nationwide. Meanwhile, as the first batch of beneficiary students graduate in 2025, Dongfeng Liuqi has not only added employment guidance for them but also opened a “67 Direct Recruitment Channel” to provide high-quality job opportunities for outstanding graduates aspiring to join the automotive industry.
As Dongfeng Liuqi sails globally, the Wangzi Chenglong Public Welfare Program 2.0 has also gone international. The company has established Guangxi’s first Luban Workshop national project, providing training support for overseas users’ children to pursue vocational and technical studies in China and offering employment opportunities at home and abroad after graduation. Wang Ying, a Laotian international student from Liuzhou City Vocational College and representative of Luban Workshop students, shared his learning achievements and gains.
In addition, DFLZM launched the “Liuqi Wisdom and Love Together” public welfare fund in collaboration with Qiangnao Technology to provide globally leading intelligent prosthetics for eligible users and their immediate family members. For each vehicle sold, 100 yuan will be contributed to the fund, warming more families with sparks of love. This is not just a simple accumulation of good deeds but a mutual guardianship with users, marking that DFLZM’s public welfare initiatives have entered a more comprehensive and in-depth new stage.
At the event, “67 Leading Wings Co-Creation Officer” awards were presented to long-time partners who have traveled far with DFLZM and built monuments of trust, jointly witnessing a new chapter of user co-creation for the company.
During the event, the online live broadcast attracted unprecedented attention and active participation from numerous users. Ultimately, the number of online vehicle reservations reached 1,188, fully demonstrating users’ high recognition of DFLZM and the Chenglong brand.
The 9th 67 Brand Customer Day in 2025 was a grand event blending ambition and warmth. From building a full-value-chain global ecosystem to launching a new energy technology matrix led by Chenglong Yiwei, and further to deepening the Wangzi Chenglong Public Welfare Program 2.0, Dongfeng Liuqi has clearly demonstrated its strategic focus and multi-dimensional capabilities as a “low-carbon intelligent mobile transportation leader close to users.” In the wave of century-old changes and industrial revolutions, Dongfeng Liuqi is using innovation as its oar and responsibility as its sail to join hands with global partners and users to embark on a new journey of Chinese automotive intelligent manufacturing conquering the world.
