Recently, Google and Kantar, a leading global brand data and analytics company, jointly released the 2025 Kantar BrandZ China Global Brands list. This list not only showcases the evolution of Chinese brands’ influence in the globalization process but also provides the industry with crucial references for understanding the global market competition landscape from an authoritative perspective. With its strong brand influence and global layout, SAIC Maxus ranks 25th on the list. Meanwhile, leveraging its differentiated product matrix and new energy technology advantages, it secures the 4th position in the automotive category. Both its overall ranking and automotive category ranking have improved by one place compared to last year, making it an important benchmark in the globalization journey of Chinese brands.
The brand list conducts quantitative analysis from three dimensions: “meaningfulness, differentiation, and engagement”, covering 11 mainstream markets including Australia, Germany, and the United States, as well as 15 major industries. After continuous monitoring of over 400 brands, the top 50 are generated based on brand strength scores. This list represents consumers’ tendency to choose specific brands and accurately measures global consumers’ perception of Chinese global brands.
In its global layout, SAIC Maxus has occupied market heights with “high quality and high price” through a high-end overseas strategy, international product development quality, and customized product advantages. It has rapidly taken root in global high-end developed markets, breaking the international competition pattern. As of now, SAIC Maxus has accumulated over 400,000 overseas sales, with products successfully entering 73 countries and regions worldwide. It has established five “10,000-vehicle markets” in Australia-New Zealand, Europe, South America, the Middle East, and Mexico, covering all categories such as light commercial vehicles, pickups, MPVs, and RVs. Especially in developed European markets, light commercial vehicle models like the V80 and V90 have long dominated the market, securing orders from numerous international key clients such as British logistics fleets and global retail giant TESCO. Its new energy VAN models also rank among the top in markets like Europe, Australia, and the Americas. In the pickup segment, SAIC Maxus’ pickup products sell well in the Americas, the Middle East, Australia-New Zealand, Europe, and other regions. In the Mexican market, its pickup models rank among the top three, while new energy pickups hold the top market share in the UK, fully demonstrating the products’ strong competitiveness.
Since its establishment 14 years ago, SAIC Maxus has always adhered to a dual development strategy of “domestic + overseas” and “new energy + traditional fuel”. In the future, SAIC Maxus will continue to expand its international market share through technological innovation and precise market layout, aspiring to achieve more outstanding results in the global automotive field.
