On October 15, Nanjing – the ancient capital of six dynasties – witnessed an industry grand event: the grand launch ceremony of Shaanxi Heavy Duty Automobile (Shaanxi Auto) DeLong M5000’s all-new power products, themed “10,000 Vehicles Set Sail Again, Uniting to Scale New Heights of Innovation”.
Zhao Chengjun, Sales Director of Shaanxi Auto and General Manager of the Sales Company; Xin Xiaoying, Director of the Value Engineering Department of Shaanxi Auto; Li Guang, General Manager of the Commercial Vehicle Power Sales Company of Weichai Global Marketing Center; Cai Xian, Director of the Marketing Center of Xi’an Cummins Engine Co., Ltd.; Wang Lin, Deputy General Manager of Shaanxi Hande Axle Co., Ltd.; Xu Liang, General Manager of the Sales Company of Shaanxi Fast Auto Drive Group Co., Ltd.; as well as guests from the industrial chain (including CIMC Vehicles, CATL, Wolong Yangtze, and Dake), and channel partners from national marketing regions gathered on-site to jointly witness Shaanxi Auto’s new breakthrough in the truck segment. The launch ceremony was hosted by Tian Ming, Deputy General Manager of Shaanxi Auto Sales Company; Wei Bingliang, Deputy Secretary of the Party Committee and Deputy General Manager of Shaanxi Auto Sales Company, delivered a speech; and Qiu Ming’an, Deputy General Manager of Shaanxi Auto Sales Company, explained the truck market product planning and the newly launched products.
Riding the Momentum: Targeting Market Opportunities, Trucks Become a New Growth Engine
Currently, after a cyclical adjustment, China’s heavy-duty truck industry is seeing upgraded policies/regulations and growing demand from users for optimized operating costs. Against this backdrop, the truck market share has been rising year by year, with steady demand growth. Shaanxi Auto accurately grasps industry trends, taking this Nanjing launch as a core driver to fully deploy in the truck market. It is committed to building a full-scenario product matrix, injecting strong momentum into China’s logistics industry.
The confidence behind this strategic layout stems from Shaanxi Auto’s high-quality and steady development. Data shows that from January to September 2025, Shaanxi Auto’s heavy-duty truck orders exceeded 68,000 units, a year-on-year increase of 77.3%, with market share rising to nearly 13% – significantly outperforming the industry. Among them, the truck segment performed particularly brilliantly: sales reached nearly 10,000 units, a year-on-year surge of 90.8%, and market share increased by 2.3 percentage points, hitting a record high. This achievement not only marks Shaanxi Auto’s historic breakthrough in the truck segment while consolidating its traditional advantages in heavy-duty trucks, but also strengthens its development strategy of “user-centric, product-led”.
Product is King: Creating a Benchmark for Cost Reduction and Efficiency Improvement, Solving Truck Users’ Pain Points
Facing the current situation in provincial and intercity freight – including fierce freight rate competition, increased driving hours and operating mileage for users, rising demand for 6-cylinder engines with over 300 horsepower, and express freight/fresh produce transportation becoming core markets – Shaanxi Auto focuses deeply on users’ core demands for vehicle economy, comfort, and reliability. By joining hands with world-class resources such as Weichai Power, Xi’an Cummins, Hande Axle, and Fast, it has built a full-range truck matrix covering diesel, gas, and new energy. The newly launched DeLong M5000 with all-new power is a key step for Shaanxi Auto to improve its product layout and enhance market competitiveness.
From core performance to user experience, the DeLong M5000 with all-new power achieves leapfrog value enhancement:
- Dual Advantages in Power and Economy: Equipped with the “Golden Powertrain” and “Xiaoxiang Qiji Powertrain”, it covers 280-350 horsepower. Its fuel economy is 10% lower than that of competitors’ similar models, helping users save over 15,000 yuan in fuel costs annually.
- Both Aesthetics and Space: Adopts the “Bright Galaxy” and “Sky Ladder” trendy aesthetic designs for the exterior. Combined with a 1,910mm internal height dome flat-floor and a 3,650mm external height large-space cab, it greatly improves driving and riding comfort.
- Industry-Leading Lightweight: Through the application of new materials and structural optimization, it effectively reduces the overall vehicle weight, setting an industry benchmark for lightweight.
From the perspective of Total Cost of Ownership (TCO), the DeLong M5000 with all-new power can significantly reduce operating costs and improve transportation efficiency for customers, becoming the “best partner” for truck drivers on their path to wealth creation.
Double Celebrations: Unveiling Glory to Start a New Journey, Delivering 10,000 Vehicles to Prove Strength
At the launch site, spotlights focused on the launch ceremony symbolizing cooperation and breakthroughs. Shaanxi Auto Heavy Duty Truck, together with industrial chain, channel, and customer partners, jointly unveiled the DeLong M5000 all-new platform truck – marking the official launch of the DeLong M5000 with all-new power into the market. This milestone moment not only sounds the strategic clarion call for Shaanxi Auto’s “brand upgrading and all-round advancement” but also takes Nanjing as a new starting point to embark on a journey of creating new glories in the heavy-duty truck industry with partners.
Another highlight of the ceremony was the successful delivery of the 10,000th Shaanxi Auto truck. From product roll-off to reaching 10,000 units, this number reflects Shaanxi Auto’s unremitting dedication to building strategic truck products, the market’s deep trust in Shaanxi Auto’s truck strength, and direct proof of its strong market vitality and competitive advantages. When the car keys were handed over to customers, Shaanxi Auto and users jointly froze this historic moment, turning the brand commitment of “customer-centric” into tangible market reputation.
Looking to the Future: Leading the Breakthrough with Products, Empowering High-Quality Logistics Development
Talking about the future development of Shaanxi Auto’s trucks, Zhao Chengjun, Sales Director of Shaanxi Auto and General Manager of the Sales Company, clearly stated: “Today is a new starting point for Shaanxi Auto’s marketing team. The product structure adjustment represented by trucks has achieved a major breakthrough. Looking ahead, we must take on our mission: the truck sales model needs continuous innovation and cannot follow the traditional vehicle sales model. We emphasize that channel partners must change their mindset to adapt to market changes – selling trucks involves low risk, low competition intensity, and strong profitability, enabling sustainable development. For industrial chain partners, we share weal and woe, and will fully collaborate to support the development of Shaanxi Auto’s trucks. At the same time, we adhere to the company’s strategy of ‘strengthening advantages and making up for weaknesses’, and clearly propose that truck sales will double in the next two years. The entire marketing system must attach great importance to the truck market, laying a solid foundation for the goal of entering the top three in the domestic civilian product industry in 2026.”
The successful holding of this Nanjing launch is an anchor point for Shaanxi Auto’s marketing strategy of “focusing on key points to drive overall progress, nationwide linkage, and winning Q4”. It is also a vivid footnote to Shaanxi Auto Heavy Duty Truck’s new journey of continuously challenging higher goals, and further demonstrates its determination to empower the high-quality development of China’s logistics industry. In the future, the DeLong M5000 trucks will set off from Nanjing, travel across China, connect the national logistics network with “Shaanxi Auto Strength”, create more value for users, and inject new vitality into the transformation and upgrading of China’s logistics industry.
The successful holding of this Nanjing launch is an anchor point for Shaanxi Auto’s marketing strategy of “focusing on key points to drive overall progress, nationwide linkage, and winning Q4”. It is also a vivid footnote to Shaanxi Auto Heavy Duty Truck’s new journey of continuously challenging higher goals, and further demonstrates its determination to empower the high-quality development of China’s logistics industry. In the future, the DeLong M5000 trucks will set off from Nanjing, travel across China, connect the national logistics network with “Shaanxi Auto Strength”, create more value for users, and inject new vitality into the transformation and upgrading of China’s logistics industry.
