On January 28, the national Level-1 dealer authorization signing ceremony for the NEXT ERA heavy truck, a joint offering by Scania and the Traton Group, was officially held at the NEXT ERA Dealer Support Center in Shanghai. At the event, the NEXT ERA heavy truck signed official authorization agreements with 18 senior dealer investors in the commercial vehicle industry, covering 26 national Level-1 dealerships. This milestone marks the full completion of the NEXT ERA dealer network development.
Prior to this, the limited-edition launch model of the NEXT ERA heavy truck sold out in pre-sales on its release day. The official launch of this sales and service network adds another significant milestone to its development in China. Currently, the NEXT ERA heavy truck has established over 100 sales and service outlets nationwide, achieving full coverage of the Chinese market. Coupled with the official operation of its China spare parts center this month, the NEXT ERA heavy truck has built a comprehensive “product launch, sales channels, after-sales service” trinity layout. This solid foundation ensures the phased delivery of the first batch of tractor series starting from February, marking the brand’s formal entry into a new phase of intensive development in the Chinese market.
At the signing ceremony, Mr. Christian Levin, CEO of the Traton Group and President & CEO of Scania Group, attended in person along with members of the Traton Group Executive Board. They were joined by Ms. Camilla Dewoon, Executive Vice President of Scania Group and President of Scania Group China, and Mr. Volker Hillmann, Executive Director & General Manager of NEXT ERA Sales & Service, to witness this milestone moment. Their presence underscores the firm commitment of Scania and the Traton Group to deepen their presence in the Chinese market and advance the development of the NEXT ERA heavy truck in China.
Mr. Christian Levin, CEO of the Traton Group and President & CEO of Scania Group, stated: “We sincerely thank all partners for their trust and dedication, which have contributed to the impressive launch of the NEXT ERA heavy truck. China is a core cornerstone and growth engine of the Group’s global strategy. In the future, we will continue to increase investment, empower local decision-making, and enable the Chinese team to respond more agilely, providing Chinese users with better-adapted products and solutions that embody the integration of ‘China speed’ and global quality.”
At the signing ceremony, Ms. Camilla Dewoon, Executive Vice President of Scania Group and President of Scania Group China, emphasized: “‘In China, for China’ is a long-standing commitment of the Group. The launch of the NEXT ERA tractor series and the establishment of the sales and service network are key practices to fulfill this commitment. Despite fierce market competition, the market response to the NEXT ERA heavy truck has exceeded expectations, thanks to the strong support of our partners and the collaborative efforts of the Chinese team. This robust start has laid a solid foundation for us to deepen our market presence. In the future, we will work side by side with partners to develop customized and optimized sustainable transportation solutions centered on the needs of Chinese users.”
Mr. Volker Hillmann, Executive Director & General Manager of NEXT ERA Sales & Service, noted: “Thank you to our partners for walking with us and providing unwavering support over the past three years. Together, we have overcome numerous challenges and ushered in the official launch of our strategic alliance. This signing is just the starting point. In the future, we will continue to upgrade our product line and sales service system, create greater value with our partners, and jointly depict a new blueprint for the high-quality development of China’s heavy truck industry.”
The successful completion of the national Level-1 dealer authorization signing for the NEXT ERA heavy truck has laid a solid channel foundation for its market development and sustained growth in China. Standing at this new starting point, the NEXT ERA heavy truck will deepen win-win cooperation with senior industry dealer partners, leverage its comprehensive heavy truck ecosystem layout to create more value for Chinese users, drive the upgrading of China’s long-distance transportation industry, and write a new chapter in localized development.
