On May 9, 2024, the launch event for the all-new generation of HOWO Light Truck Command PRO was held in Zhuhai under the theme “European Quality, Global Enjoyment.” Six models were showcased at the event, marking a significant market debut. Representatives from China National Heavy Duty Truck Group (CNHTC), Weichai Power, industry media, nationwide HOWO Light Truck dealers, and card enthusiasts attended the event to witness this grand occasion and pioneering force in the commercial vehicle industry.
Leading the Commercial Vehicle Industry Upward
Establishing a foothold and advancing strongly, the HOWO Light Truck, founded in 2012 by CNHTC, leverages CNHTC’s nearly century-old profound heritage and technological innovation prowess. Over more than a decade, it has accumulated considerable brand value amid the industry’s development waves, aiming at the “last mile” of urban logistics and persistently crafting high-value, high-quality wealth-creation tools, thus becoming a leader in China’s commercial vehicle industry.
Technological innovation, gearing up for a fresh start. Relying on CNHTC’s core technology empowerment and constantly drawing from world-class technology and European quality, HOWO Light Truck continually pushes product innovation through technical innovation. Each technological breakthrough injects strong momentum into the upgrade and iteration of the entire product line. Every new model’s debut showcases CNHTC’s formidable innovation strength, signaling HOWO Light Truck’s continuous leadership in the industry’s development.
HOWO Light Truck not only continues to lead in product technology but also strives for perfection in meeting “customer experience.” Urban distribution, as a vital part of logistics services, not only affects the normal operation of urban life but also caters to the daily needs of countless households. In recent years, with the rapid growth of the industry, there has been a lack of long-lasting effective communication between commercial vehicle manufacturers and urban distribution practitioners, resulting in mismatched supply and demand information. Addressing the current light truck market, issues such as insufficient safety performance, poor comfort, low operational efficiency, and discrepancies between quantity and quality urgently need solutions. Therefore, a leading light truck product that integrates high safety, high comfort, and high transport efficiency has become a new value pursuit for customers.
Based on a deep understanding of the market and customers, the all-new generation HOWO Light Truck Command PRO focuses on broader dimensions. With a comprehensive rejuvenation of robust strength, it reshapes the new standard of high-end light trucks, making every journey enjoyable and ensuring every business transaction for customers.
Advancing Product Core with European Quality
Based on the new trends of industry customers getting younger, refined vehicle usage scenarios, and professionalization of logistics equipment, China National Heavy Duty Truck Group (CNHTC) HOWO Light Truck has always adhered to the core corporate value of “customer satisfaction is our mission,” leading commercial vehicle technological innovation and ensuring that every product has the advantage of “comprehensive advancement and performance leap,” opening up avenues for wealth creation for light truck customers.
In terms of the product value of the all-new generation HOWO Light Truck Command PRO, experts from CNHTC’s Light Truck Research Institute provided a comprehensive and in-depth analysis for the attendees. Rooted in European quality, the all-new generation HOWO Light Truck Command PRO revolves around people, goods, and scenarios, achieving “people enjoy, travel safely, and goods thrive.” It builds core competitive barriers with three leading advantages: leading in driving experience, safety, and wealth creation.
The Command PRO offers two color options, Dawn Blue and Mountain Silver, with a high-end, trendy exterior design filled with technological and aesthetic appeal, showcasing meticulous craftsmanship. The super-large driving space is designed with a 12.8-inch floating intelligent interactive screen, along with cloud-like air seats featuring functions such as infinite armrest, dual waist support, ventilation heating, etc., elevating the comfort experience to new heights. The Command PRO is also the industry’s first light truck product to feature an 8-speed automatic transmission, reducing speed fluctuations by 80% and ensuring extremely smooth power output. In terms of safety performance, the Command PRO’s super-strong body structure not only far exceeds domestic JT/T 1178 collision regulations but also reaches higher European safety standards. With 30% high-strength steel and 8% hot-formed steel, the vehicle’s body torsional rigidity is raised by 37% compared to the industry average.
Furthermore, the all-new generation HOWO Light Truck Command PRO is equipped with Weichai engines, renowned for being “leading in technology, excellent in performance.” At the event, Weichai Power stated: “As a leader in China’s engine industry, Weichai engines have won extensive recognition in the global market due to outstanding technological innovation, product quality, and market share.” The power system of the all-new generation HOWO Light Truck Command PRO adopts a series of advanced technologies such as efficient combustion system, low noise design, intelligent control, etc., providing significant advantages in power output, fuel consumption, emissions, etc., delivering the highest value experience to customers.
By shaping a world-class, comprehensive safety high-end light truck model, the all-new generation HOWO Light Truck Command PRO synchronizes quality and technology with Europe, far surpassing products of the same level and setting a new benchmark with an extraordinary stance!
Revolutionizing the new value in the light truck field once again
Exuding grandeur in the details, depicting excellence to the utmost, in the dazzling aesthetics of technology, the Command PRO proudly appears, carrying the wealth creation dreams of countless light truck customers, officially launching a new wealth creation journey to comprehensively assist a wide range of customers.
Beyond the highly competitive product value, the product manager of the all-new generation HOWO Light Truck Command PRO also brings extremely sincere pricing and purchasing benefits to customers. With worry-free purchase, carefree enjoyment, and easier earnings, the Command PRO redefines the driving experience with utmost satisfaction. It is the key to future intelligence, the beacon of high-quality living, and the navigator of extraordinary journeys!
Moreover, the all-new generation HOWO Light Truck Command PRO has also undergone a comprehensive upgrade in after-sales service, with multiple safeguard policies and the collaboration of nearly a thousand service stations nationwide, helping a vast number of customers to embark on an excellent journey with confidence and speed!
With the mission of empowering transportation, the all-new generation HOWO Light Truck Command PRO focuses on four major segmented markets: urban cold chain distribution, urban express delivery, urban green channels, and supermarket distribution. It truly integrates technology into scenarios to provide customers with more professional logistics solutions. The event also highlighted representative transportation scenario applications and vividly showcased the operational advantages of the all-new generation HOWO Light Truck Command PRO.
In the collaborative experience phase of the all-new generation HOWO Light Truck Command PRO, outstanding individuals from various fields of the light truck industry, holding a deep love and support for the HOWO brand, actively participated and contributed their wisdom, becoming “experience ambassadors” for the all-new generation HOWO Light Truck Command PRO and receiving honorary certificates at the event.
With this, the “European Quality, Enjoying the World – Launch Event of the all-new generation HOWO Light Truck Command PRO” comes to a successful close. The official launch of the Command PRO not only brings a comprehensive innovation in wealth creation experience for light truck customers but also helps HOWO Light Trucks to write a dazzling chapter in the industry’s development journey, injecting vigorous vitality into the Chinese commercial vehicle market. In the future, HOWO Light Trucks will continue to enhance product quality and service standards, marching hand in hand with customers towards a brighter tomorrow.
