The combination of policy liberalization, export growth, and the advancement of passenger vehicle features is expanding the pickup truck market. However, it also faces the pressure of stimulating domestic demand and promoting consumption. JAC Pickup has proactively embraced change, achieving global sales of 5,406 units in August, a year-on-year growth of 17.7%. In the first eight months of this year, JAC Pickup’s global cumulative sales reached 39,700 units, marking a 7.2% year-on-year growth, continuing its robust development.
Steady Growth in Domestic and International Markets
New Planning Targeting the Global Market
In the past August, JAC Pickup saw steady growth in both domestic and international markets. In the domestic market, particularly with industry clients, JAC Pickup achieved new breakthroughs. The JAC Hunter EV successfully won a bid from China Southern Power Grid. In the international market, JAC Pickup continued its steady progress, with a year-on-year increase of 29.4% in August and cumulative growth of 18% in the first eight months.
After 15 years of development, JAC Pickup’s cumulative sales have exceeded 320,000 units, and its products are sold in over 130 countries and regions worldwide. This year marks the 60th anniversary of JAC Motors’ establishment and a crucial year for JAC Pickup’s transformation and upgrade. On August 30th, JAC Pickup unveiled its new product planning and global market strategy at the 2024 Chengdu Auto Show.
Adhering to the development strategy of “integrating both commercial and passenger vehicles, advancing both fuel and electric vehicles, and driving growth in both domestic and international markets,” JAC Pickup plans to launch key new models such as the Hunter EV, Hunter PHEV, and a new generation of vehicles, steadfastly implementing its internationalization strategy and striving to achieve global annual sales of over 100,000 units during the “14th Five-Year Plan” period.
New Additions to the T8 and Hunter Lineups
A More Complete Product Range
JAC Pickup believes that a pickup truck is the perfect combination of a sedan, SUV, MPV, and truck, making it an ideal all-purpose vehicle with commercial, passenger, off-road, and leisure attributes. In August, JAC Pickup continued to consolidate its product lineup, covering all price segments, use scenarios, and categories.
To celebrate the 60th anniversary of JAC Motors, the JAC T8 60th Anniversary Edition was proudly launched on August 20th. This model is equipped with a 2.0CTI diesel engine and a 6MT transmission, priced between 106,800 and 121,800 yuan. A special offer of 2,000 yuan as a deposit for a 20,000 yuan discount is available for a limited time, with only 300 units available, making it a great value choice for both business and family use.
Born strong, the journey of the brave begins!** The intelligent passenger pickup—Hunter Passenger Version—was officially launched at the Chengdu Auto Show. It features enhanced power, comfort, safety, and intelligence, with a market guide price of 154,800 to 187,800 yuan. Meanwhile, the Hunter Wildcat Passenger Version opened for pre-sale, with a price range of 191,800 to 201,800 yuan.
User-Centric Growth
Co-Creation for a Better Future
With its solid performance, fearless of challenges, JAC Pickup’s success in the global market is not only due to its strong product strength but also its solid user operations. In August, JAC Pickup’s Southeast dealers, along with local influencers, fleet leaders, and industry client representatives, participated in the JAC Pickup Appreciation Tour, boosting brand confidence.
During the launch of the new Hunter Passenger Version, JAC Pickup successfully conducted the “2024 China Travel and 144-Hour Trans-Bashu Cultural Journey.” Over 40 domestic and international friends, along with super product reviewers, ventured into the mysterious land of western Sichuan, challenging the “Chengdu Akina Mountain.” They not only enjoyed the beautiful scenery of western Sichuan but also experienced the unique charm of JAC Pickup firsthand.
Fostering super users, growing together.Recently, the Wildcat’s Ten-Thousand-Mile Journey embarked on its third voyage. A highlight of this journey is that Yili Wildcat will travel with his mother, who is over 80 years old, driving the Hunter Pickup to explore the great landscapes of China and fulfill his mother’s lifelong wish. At the end of August, Wildcat and his mother arrived in Chengdu from Yili, Xinjiang, leaving behind cherished memories.
In the future, JAC Pickup will steadfastly adhere to the development strategy of “integrating both commercial and passenger vehicles, advancing both fuel and electric vehicles, and driving growth in both domestic and international markets,” accelerating its globalization, passengerization, intelligence, scenario-driven development, and new energy transformation and upgrading, aiming to become the new representative of Chinese pickups and a global benchmark for pickups.
