According to data from the China Association of Automobile Manufacturers, the heavy truck market in China reached a total sales volume of 62,450 units in August 2024, marking a 12.2% year-on-year decline. This reflects the profound changes and severe challenges the heavy-duty truck market is currently facing, pressing the “slow-down button” on industry growth. Despite this challenging market environment, CNHTC has maintained its dominance in both sales and market share, demonstrating its outstanding market insight and product competitiveness.
Statistics reveal that CNHTC sold 17,000 heavy trucks in August, with cumulative sales reaching 172,400 units from January to August, continuing to show year-on-year growth. With a market share of 27.6%, CNHTC is firmly leading the industry. Despite the severe challenges in the market, CNHTC’s leadership remains unshaken, showcasing remarkable determination and commitment to guiding the industry through turbulent times.
Leading the Era with Technological Excellence
In a fiercely competitive and dynamic market, CNHTC continues to forge ahead, gaining deep insights from the frontlines and continuously upgrading product quality. On August 15, CNHTC unveiled the all-new HOWO MAX 540 horsepower natural gas tractor, which stunned the industry with its “four major breakthroughs.” With exceptional power and top-tier fuel efficiency, this vehicle is poised to drive the transport industry towards greater efficiency, receiving high praise from users. Though the heat of August has subsided, the passion for HOWO heavy trucks remains strong. Notably, CNHTC and Xinjiang Tianshi Group reached a historic strategic agreement for the purchase of 1,000 custom-made natural gas heavy trucks tailored for coal transport, which will further elevate Xinjiang’s energy transport industry. Additionally, CNHTC’s SITRAK series continues to excel in the realm of cross-border transportation, standing out with its superior quality and efficiency. In the cold chain logistics sector, the HOWO new energy refrigerated truck, driven by technological innovation, delivers energy-efficient, safe, and reliable transportation solutions, opening a new chapter for green logistics.
Precise Insight, Seizing Opportunities
In today’s fiercely competitive logistics and transportation industry, the pursuit of high efficiency, high quality, and high standards has become an unstoppable trend. CNHTC has responded to the national call, accurately capturing industry dynamics, and launched a comprehensive benefits program for vehicle trade-ins and new purchases in August, building on the government’s subsidy policies. This initiative significantly reduced customers’ financial burdens, accelerating vehicle upgrades and enhancing competitiveness, earning deep trust and widespread acclaim from customers, sparking strong market responses and enthusiasm for new purchases.
CNHTC consistently prioritizes customer needs, going to great lengths to provide professional, diverse, and intelligent operational solutions. Each collaboration becomes a testament to trust and praise. This commitment to quality and profound understanding of customer needs is the key to CNHTC’s sustained leadership in the market and its role in driving industry development.
Craftsmanship and Excellence Leading the Way
As the world’s largest and most professional commercial vehicle exhibition— the 2024 IAA Transportation Exhibition in Hannover, Germany— approaches, CNHTC is meticulously preparing for a technological feast. CNHTC will unveil seven masterpieces, including the ultra-low-drag, zero-emission energy-efficient train— the Yellow River hydrogen internal combustion engine truck, the green engine for long-haul transport— the SITRAK hydrogen fuel cell truck, and the intelligent model of electric drive systems— the HOWO Commander PRO pure electric refrigerated light truck, all of which will inject continuous green energy into the global commercial vehicle market.
These innovative products not only highlight CNHTC’s technical strength and forward-looking vision but also signal the company’s unwavering commitment and limitless potential in promoting green transportation and leading industry transformation. As the 2024 IAA Transportation Exhibition opens from September 17 to 22, CNHTC invites global partners to visit booth C08 and stands 19-20 in Hannover to witness the brilliance and strength of Chinese manufacturing.
In Conclusion: In a market environment marked by volatility and intertwined with both opportunities and challenges, CNHTC has shown extraordinary courage and determination, pressing forward undeterred by difficulties. As policies for scrapping and upgrading old operational trucks deepen, the heavy truck industry is undergoing an unprecedented transformation. With keen insight and a forward-looking strategy, CNHTC aims to seize opportunities in this transformation, driving the industry towards a green, intelligent, and efficient future.
