On September 16, 2024, the IAA Transportation Show officially kicked off at the Hannover Exhibition Center in Germany. As an annual event for the global automotive industry, the show attracted numerous internationally renowned vehicle manufacturers, all showcasing the latest research achievements, cutting-edge technologies, and solutions in the field of commercial vehicles and parts. After a ten-year hiatus, Golden Dragon has returned to Hanover, demonstrating the charm and excellence of Chinese manufacturing and the Golden Dragon brand to the world. Once again, Chinese commercial vehicles shine on the international stage.
A Determination and Confidence to Enter the European Market
Golden Dragon at IAA Transportation in Hanover, Germany
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21 years in Europe: From “Chinese Brand” to “World-Class Name“
Europe is a stronghold of the global automotive industry and a fiercely contested market. 21 years ago, 82 Golden Dragon buses entered Malta, marking Golden Dragon’s first step into the European market. In 2005, Golden Dragon became the first Chinese company to gain access to the European Union market. In 2008, Golden Dragon was the first Chinese commercial vehicle brand to represent China at the IAA Transportation Show, laying a solid foundation for further market penetration in Europe. From 2008 to 2014, Golden Dragon participated in four consecutive IAA shows, making it the Chinese commercial vehicle brand with the highest exposure in Europe at the time.
From being a “new face” to becoming a “world-class name,” Golden Dragon has shattered overseas consumers’ prejudices against Chinese brands with its quality, becoming an integral part of many European urban public transportation systems.
Looking at its steps in developing the European market, Golden Dragon has consistently led the Chinese bus industry in terms of both sales volumes and market presence across various countries.
Now, after ten years, Golden Dragon returns to the Hanover show, once again appearing at a top global auto show. The booth, themed “Move,” showcased three green intelligent transportation products—Merry Combo, Merry Haul, and Merry Van—alongside Golden Dragon’s Kunlun SEA intelligent electric integration technology. This highlighted Golden Dragon’s deep expertise in new energy and intelligent connectivity, drawing significant attention from attendees worldwide.
An Innovation-Driven Leap and Leadership
Golden Dragon at IAA Transportation in Hanover, Germany
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Launch of New Flagship Products, the Golden Dragon Solution for Green Transportation Garners Attention
Today, transitioning global public transportation towards green, low-carbon models has become inevitable. As an advocate of green development, Golden Dragon leads the way with innovative production capacities, accelerating its transformation toward green and low-carbon operations. The company has fully deployed three major technological routes: pure electric, hybrid, and hydrogen fuel. It has also delved into key fields such as intelligent driving and electrical architecture, forming a comprehensive new energy product matrix that covers the entire market. This provides a “Golden Dragon solution” and a model for industry players seeking green and intelligent transformations.
One of the star products showcased at the event was the pure electric super highway coach, Merry Combo, which features Golden Dragon’s Kunlun SEA intelligent electric integration technology. The bus is equipped with a new generation high-energy-density battery, offering an outstanding intelligent experience, as well as high safety, powerful performance, and excellent comfort. It’s a vivid demonstration of Golden Dragon’s commitment to green, zero-carbon intercity travel through futuristic designs and technologies.
Golden Dragon’s Merry Combo at IAA Transportation
Golden Dragon’s hydrogen-powered super heavy-duty truck Merry Haul made its debut, featuring a shared hydrogen-electric platform for clean transport. The hydrogen-fueled version utilizes liquid hydrogen storage technology, offering a range of up to 1,000 kilometers. It is energy-efficient, long-range, economical, safe, and intelligent, effectively addressing the challenges of long-distance freight transport, providing a future direction for the development of long-haul heavy-duty trucks.
Golden Dragon’s Merry Haul at IAA Transportation
Every innovative product and core technology is a vivid testament to the technological and green prowess of Golden Dragon.
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A Future Full of Promise and Imagination
The Hanover show is not only an excellent platform for showcasing its strength but also a valuable opportunity to gain deeper insights into the European market, find partners, and expand business.
This participation in the show aligns with both the development of the times and national strategies, resonating with global trends on the international stage.
Golden Dragon, born during the wave of China’s reform and opening up, is a symbol of the transformation of “Made in China” on the international stage. It is also a vivid representation of how Chinese companies continue to innovate and enhance their competitiveness in the process of globalization.
Let the world understand China, and let China connect with the world. For Golden Dragon, returning to Hanover signifies a new chapter in its journey toward internationalization.
Those who plan well go far. The Third Plenary Session of the 20th CPC Central Committee has outlined a blueprint for the development of the automotive industry. In the future, Golden Dragon will continue to cultivate international markets, grasp global trends in green transportation, actively participate in international cooperation and exchanges, promote the sharing of technology and integration of resources, and forge a high-quality path of Chinese-style modernization in the commercial vehicle sector. Golden Dragon will contribute to the goal of building a strong transportation nation and the realization of “dual carbon” goals with “Golden Dragon power” and offer Chinese wisdom to the development of global public transportation and the green, low-carbon transition.
