Amid the global automotive industry’s transition towards greener and smarter solutions, Foton Motor is once again making strides in the international market. On September 17, Foton Motor unveiled its premium VAN brand—eVIEW GRAND, with both passenger and cargo models making their debut at the 2024 Riyadh Electric Vehicle Expo. This marked the grand launch of eVIEW GRAND in Saudi Arabia. Not only was this the brand’s first appearance on the global stage, but it also delivered an unprecedented driving experience and sustainable travel option to Saudi consumers with its exceptional performance, spacious design, and leading energy-saving technologies.
As one of the key economies in the Middle East, Saudi Arabia has seen rapid growth in infrastructure, tourism, and logistics sectors, thanks to the ongoing implementation of its “Vision 2030” economic diversification plan. This has driven up demand for high-quality, high-performance commercial vehicles. Moreover, the Saudi government is addressing global climate challenges by actively promoting energy transitions and green mobility, creating vast opportunities for new energy vehicles and energy-efficient commercial vehicles. In this context, the launch of the Foton eVIEW GRAND is timely, perfectly aligning with market needs and environmental trends.
In terms of energy efficiency, the eVIEW GRAND features a low-drag design and is equipped with the latest three-electric technologies, catering to the trends in the new energy vehicle market. By intelligently assessing factors such as vehicle weight, temperature control, and motor performance, it optimizes control logic and power management strategies to achieve a combination of ultra-low energy consumption and extended range. With an energy consumption of just 17.7 kWh per 100 kilometers, it meets Saudi Arabia’s pursuit of sustainable development.
As a premium VAN, the eVIEW GRAND leads the way in terms of space, comfort, and safety. With an impressive vehicle length of 5,490mm and an industry-leading interior length of 3,050mm, passengers can enjoy a comfortable and spacious journey. The van also features nine individually arranged leather-wrapped seats, ensuring that each passenger experiences VIP treatment.
Whether traversing challenging terrain or navigating complex and ever-changing road conditions, the eVIEW GRAND’s “MPV-level chassis tuning” reduces cornering roll by 18% and minimizes jolts by 21%, offering a safer and more comfortable solution for Saudi Arabia’s diverse road conditions. In terms of safety, the eVIEW GRAND excels, having passed multiple extreme tests, including high-temperature, freezing, and high-altitude challenges, proving its reliability and offering passengers peace of mind on every journey.
Foton Motor has already established a strong presence in the Saudi market, having long anticipated the opportunities and challenges presented by this dynamic region. Through deep market penetration and continuous support, Foton has introduced a range of commercial vehicle products, including light trucks and heavy-duty trucks designed to withstand Saudi’s high temperatures, humidity, and frequent sandstorms. The company has also established a robust sales and service network to meet the diverse demands of the Saudi commercial vehicle market. In July of this year, Foton launched the full-size TUNLAND V pickup truck with a hybrid power system in Saudi Arabia, redefining standards in both size and design and earning widespread recognition and trust from local consumers.
Beyond its success in the traditional commercial vehicle sector, Foton Motor is actively positioning itself in the fields of new energy and intelligent connected vehicles, continuing to lead industry transformation. The launch of the eVIEW GRAND in Saudi Arabia is yet another milestone in Foton’s strategy to deepen its presence and enhance brand influence in the region. As Foton continues to expand and solidify its foothold in the Saudi market, the eVIEW GRAND, with its superior quality and innovative technology, is poised to enter more international markets, lighting up the global dream of green mobility.
