On November 18, 2024, local time, the Farizon brand launch event and Super VAN release ceremony were successfully held in Belgrade, the capital of Serbia. Approximately 200 guests, including media representatives, major clients, and distributors from the Balkan region, attended the event. This debut in the European market marks a significant step forward in the internationalization of Farizon, a leading Chinese new energy commercial vehicle brand.
Chinese Ambassador to Serbia, Mr. Li Ming, poses in front of the vehicle.
Mr. Li Ming, the Chinese Ambassador to Serbia, attended the event in person and test-drove the Farizon Super VAN and other products. Ambassador Li remarked that China possesses cutting-edge technology and a mature supply chain in the new energy vehicle sector. These advantages, developed in a competitive market environment, provide international consumers with more diverse choices and contribute to sustainable development in China and worldwide. He expressed hope that Chinese and Serbian enterprises would continue to strengthen cooperation in emerging fields like new energy vehicles, injecting fresh momentum into the comprehensive strategic partnership between the two nations and advancing the China-Serbia Community of Shared Future.
As the world’s first electric large VAN developed through forward engineering, the Farizon Super VAN perfectly meets the scenario-specific needs of the European market for VAN-type products. Addressing the complex road networks of European cities, the Super VAN leverages its steer-by-wire technology to achieve shorter braking distances and a smaller turning radius, enabling agile navigation in urban logistics scenarios. Additionally, its electric architecture offers best-in-class cargo space utilization, meeting European users’ demands for green and efficient freight solutions.
Xue Tao, General Manager of Farizon Intelligent International Marketing Company, hands over the keys to the first Super VAN customer.
Aleksandra Đurđević, General Manager of Farizon’s Serbian partner Delta Auto Group and Vice President of Delta Holding, stated: “Farizon places great emphasis on environmental protection, innovation, and reliability, committed to promoting sustainable development. This philosophy aligns perfectly with our vision. In the future, we will work hand in hand to provide excellent products and services to our customers, creating a greener and smarter future.” She further emphasized that the introduction of the Farizon brand and its Super VAN model reinforces Belgrade’s position as a regional center for technological innovation, especially as the city prepares to host the 2027 World Expo. Farizon’s first showroom in Serbia will officially open by the end of this year, offering high-quality products and services to customers in Serbia and across Europe.
The success of this launch event is just the beginning of Farizon’s journey into Europe. Early 2025 will see the focused launch of the Farizon Super VAN across Europe, alongside collaborations with more partners to promote the development of green transportation throughout the continent.
