In the context of the accelerated integration of the global commercial vehicle market, FORLAND Motors is committed to becoming the world’s leading light and micro commercial vehicle ecological enterprise, with technological innovation as the cornerstone and localized operation as the core strategy, and continues to expand its global business territory. On March 7, 2025, Forland Motors successfully held the “Win-Win Cooperation to the Future” new product launch conference at the Carmel Club in Bogota, Colombia, and officially announced its entry into the Colombian market. This is another important milestone in Forland Automobile’s globalization strategy after successfully exploring the Moroccan market in North Africa this year, marking a new stage in its South American business layout.
The conference brought together 196 industry representatives from the logistics, business and media fields in Colombia, including top logistics company executives, regional dealer leaders, heads of financial cooperation institutions and well-known industry media. Han Shiyu, deputy general manager of the South American region of Forland Overseas Headquarters, emphasized in his speech: “Colombia is a logistics hub in South America. We not only bring high-quality products, but also strive to build a sustainable industrial ecosystem with local partners.” Forland For You “is not only a brand promise, but also an action plan for us to grow together with customers and partners.” Andres Perez, general manager of Columbia dealerships, said in his speech: “As an international company, Forland Motors’ products have achieved great success in major markets around the world. This year’s new entry into the Colombian market will definitely bring the best quality products and the most competitive prices to Colombian users.”
In order to accurately match the diverse transportation scenarios in Colombia, the five light truck models released by Forland Motors cover the wheelbase configuration of 2850mm to 3800mm, flexibly adapting to urban distribution, intercity freight and short- and medium-distance logistics needs. Among them, the M5-1850 single-row model has become the focus of small and medium-sized logistics enterprises with its optimized cargo box space and fuel economy; the M6-2060 series has strengthened the chassis structure and air brake system to meet the heavy-duty transportation needs of building materials, agricultural and sideline products. Some partners said: Forland Motors fully considers the driving conditions of Colombia’s mountainous terrain and is a product that is truly’born for Colombia ‘. ”
At the press conference, Meddellin signed a cooperation agreement with two prospective franchisees in two key areas of Bucaramanga, which will expand the regional business as the first two secondary franchisees of Forland Motors in Colombia. At the same time, a total of 10 prospective customers signed a car purchase agreement, and 150 potential customer information was included in the follow-up system.
The launch conference marks an important step in Forland Motors’ overseas South America strategy. As a global commercial vehicle brand, Forland Motors has always focused on providing efficient and reliable transportation solutions for global users. With “Forland For You” as the core brand concept, through technological innovation and localized operations, it provides better products and service experiences for global overseas users. Promote the sustainable development of the global commercial vehicle industry.
