On May 27, 2025, Foton Motor’s “World-Class Leap Strategy” Launch and Xiangling V5 Global Launch Conference was grandly held in Jingdezhen. Foton Motor is accelerating its march toward becoming a world-class commercial vehicle enterprise with the core paths of “full internationalization, full electrification, and full intelligence,” leading the industry from product competition to win-win value system. Meanwhile, the Xiangling V5 wide-body heavy-duty small truck built on a new generation platform was globally launched, providing efficient solutions for global end logistics with pure electric/fuel/natural gas powertrains and multiple innovative heavy-duty technologies.
Leaders attending the event included Chen Kelong, Deputy Secretary of the Jingdezhen Municipal Party Committee and Mayor; Chang Rui, Member of the Standing Committee of the Party Committee and Vice General Manager of BAIC Group, and Secretary of the Party Committee and Chairman of BAIC Foton; Gao Xiaoyun, Member of the Party Leadership Group and Vice Mayor of Jingdezhen Municipal Government; Huang Jianping, Member of the Party Leadership Group and Secretary-General of Jingdezhen Municipal Government; leaders from departments such as the Jingdezhen Municipal Development and Reform Commission, Bureau of Industry and Information Technology, Bureau of Transportation, Bureau of Commerce, Management Committee of Changnan New Area, Entrepreneurs Association, and State-owned Assets Control Group; as well as partners and media.
Foton Motor Strives to Become a World-Class Commercial Vehicle Enterprise with Core Paths
At the conference, Foton Motor officially released its “World-Class Leap Strategy.” Gong Haidong, Deputy General Manager and Spokesperson of Foton Motor, stated: “Since its establishment, Foton Motor has upheld the original aspiration of ‘benefiting hundreds of millions of people,’ anchored the core scenarios of China’s logistics industry to break through, and achieved a great leap from single-category breakthrough to No. 1 in the full-range commercial vehicle industry. At the same time, we have sounded the horn of internationalization, actively laid out overseas markets, and built a global system, laying the foundation for national industries to participate in global competition. In the new development stage, Foton Motor has subverted the single competition dimension, rapidly completed comprehensive iterations in electrification, intelligence, industrial layout, ecological layout, and product structure with a forward-looking vision, and continuously innovated business models. It leads the industry toward a new value system and steadily advances toward world-class status.”
While firming the strategic goal of “striving to become a world-class commercial vehicle enterprise,” Foton Motor has clarified the core paths of “three comprehensives” development, namely full internationalization, full electrification, and full intelligence.
Full Internationalization
Adhering to the dual-brand strategy of Foton + Forland, it achieves full technical route and product line coverage to meet the needs of different regional markets and user types. The GREEN3030 internationalization strategy is not just about improving global sales and market share but also about continuous deep cultivation in product technology, industrial layout, supply chain localization, and ecological systems to build global influence for the enterprise and brand. Foton Motor is accelerating the construction of local legal entity companies and systematically establishing global terminal marketing capabilities. It has currently built 32 local factories worldwide, established a complete IECO Intelligence • Ecological System, provided more business touchpoints and profit models, and created a one-stop service system to escort full internationalization.
Full Electrification
To meet technical needs in different scenarios, Foton Motor has formulated a development approach covering full technical routes of electric, hybrid, and hydrogen. In the pure electric field, it has achieved independent technological breakthroughs in core modules; in the hybrid field, it relies on self-developed key module technologies to achieve multi-route + multi-platform product layout; in the hydrogen energy field, it has made forward-looking layouts and key breakthroughs to build a hydrogen energy transportation industry closed loop. By mastering independent technologies of core modules, Foton Motor continuously evolves its platforms, comprehensively extends its product matrix, accelerates the global full electrification process of commercial vehicles, and leads commercial vehicles toward a green and low-carbon future.
Full Intelligence
Foton Motor actively embraces smart technologies and relies on full-domain intelligence to create a superior and efficient management system, providing customers with intelligent product solutions. In terms of product intelligence, it focuses on five core scenarios to promote the commercial landing of commercial vehicle intelligence and achieve intelligent technology equality; in terms of full-domain intelligence, it will empower superior operations across all business domains including R&D, manufacturing, supply chain, marketing, and customer service through innovative AI applications, reducing costs and increasing efficiency.
Foton Motor has upgraded its development strategy again, targeting a million-vehicle goal, and accelerating its leap toward a world-class enterprise relying on the core paths of “full internationalization, full electrification, and full intelligence.”
Redefining Wide-Body Heavy-Duty Small Trucks: Xiangling V5 Provides New Solutions for Global End Logistics
In recent years, with the transformation and upgrading of the logistics industry and the profound changes in the market competition landscape, terminal users’ demand for high-load and high-quality commercial vehicles has continued to rise. At the event, the Xiangling V5 was officially launched globally, providing more valuable solutions for end logistics transportation.
Liu Xuguang, Vice President of Foton Motor and President of the Shidai Business Division, stated: “From the kiln furnaces blending mud and fire to intelligent and efficient production lines, from porcelain ships galloping along the Silk Road to automobiles traversing the globe, the inheritance of porcelain and automotive industries across time and space jointly interprets humanity’s eternal pursuit of craftsmanship through continuous innovative technologies, exquisite craftsmanship, and strict standards.” Porcelain and Xiangling V5, though belonging to different eras and fields, resonate across time through the core of the “craftsmanship spirit” of striving for perfection.
As a model facing the heavy-duty market, the high load-bearing capacity of the Xiangling V5 originates from its chassis, which adopts a 150mm web height straight-through high-strength steel frame, an enhanced large gear ratio rear axle, and 5+2 enhanced leaf springs. While enhancing load-bearing capacity, the Xiangling V5 also has a 3.8m×1.85m large cargo box in its class, with 6 cargo box forms and 3 widths forming 90 cargo box combinations, precisely calibrated for various segmented transportation scenarios. The Xiangling V5 helps users make money efficiently with its high load-bearing capacity and versatile cargo boxes.
To showcase China’s “intelligent” manufacturing technology globally, the Xiangling V5 is equipped with two pioneering technologies. First, the vehicle is equipped with a double-wishbone suspension, becoming a micro-truck product matched with a front double-wishbone suspension, further improving driving comfort while carrying loads. Second, the Xiangling V5 applies dual-cylinder brake caliper technology for the first time, increasing braking force by 12.5% compared to ordinary micro-trucks. Combined with a high-strength steel body and advanced buffer energy-absorbing materials, it comprehensively protects driving safety.
Crafted with ingenuity, destined for global excellence. The exterior design of the launched Xiangling V5 is inspired by the Chinese sleeping lion, exuding grandeur and power. Meanwhile, the body comes in six glaze colors—”Lang Kiln Green, Longquan Blue, Tianji Blue, Peacock Blue, Coral Red, and Liuguang Gold”—all inspired by handed-down famous porcelains, replicating the ceramic charm of “one color entering the kiln, a thousand colors exiting the kiln” through intelligent painting.
In addition to multiple exterior color choices, the Xiangling V5 actively implements the new energy strategy, offering diverse power options of fuel, pure electric, and gas engines. Among them, the pure electric model is equipped with the self-developed AYK battery, which has the advantages of low resistance, fast conduction, and strong anti-aging properties. It also provides customers with services such as battery health monitoring, allowing them to understand their vehicle’s battery safety at any time.
Pre-sale Price Starts at 48,888 RMB, with Limited-Time Benefits Over 5,000 RMB to Encourage Early Purchase
The pre-sale prices for all Xiangling V5 models were officially released, meeting diverse user needs with a competitive market positioning. The gasoline models offer two power configurations: 1.6L rear single tire and 2.0L rear dual tire, with pre-sale prices starting at 48,888 RMB and 55,555 RMB respectively; the pure electric models are equipped with a 55 kWh battery pack, with pre-sale prices for rear single tire and rear dual tire versions starting at 81,888 RMB and 88,888 RMB respectively. Models with gas engines are planned to be launched in October this year to further improve the product matrix.
As the first model implementing the “World-Class Leap Strategy,” the Xiangling V5 also launches the “Early Bird Privilege.” From now until June 30, users who place orders can enjoy exclusive benefits worth over 5,000 RMB, including a smart large LCD instrument screen upgrade, a 2-year all-inclusive service worry-free benefit, and Foton eHome premium gifts. These sincere initiatives fully demonstrate Foton Motor’s user-centered development philosophy and help logistics practitioners improve operational efficiency.
From the thousand-year kiln fires of Jingdezhen to the global market’s vast expanse, Foton Motor is writing a splendid chapter for Chinese brands in the history of global commercial vehicle development with innovation as the pen and craftsmanship as the ink. Foton Motor will aim for the million-vehicle goal, rely on the core paths of “full internationalization, full electrification, and full intelligence,” accelerate toward a “world-class commercial vehicle enterprise,” continue writing a new chapter of high-quality development, and contribute Chinese strength to the development of global commercial vehicles.
