On November 10, Dongfeng Motor Co., Ltd. (hereinafter referred to as “Dongfeng Co., Ltd.”) officially released the new brand, new products, and new strategy of Dongfeng Light Vehicles at the press conference of the 2025 China International Commercial Vehicle Show (CCVS), fully demonstrating the technical strength and strategic determination of Dongfeng Light Vehicles.
Wang Xia, Chairman of CCPIT Automotive Sub-council and China Chamber of International Commerce Automotive Chamber; Zhang Xiaofan, General Manager of Dongfeng Commercial Vehicle Business Division and Chairman of Dongfeng Co., Ltd.; Tang Jing, Deputy General Manager of Dongfeng Commercial Vehicle Business Division; Duan Renmin, Deputy General Manager of Dongfeng Commercial Vehicle Business Division and General Manager of Dongfeng Co., Ltd.; and the management team of Dongfeng Co., Ltd. attended the press conference.
▲ Speech by Zhang Xiaofan
In his speech, Zhang Xiaofan stated that Dongfeng Light Commercial Vehicles, as the core business of Dongfeng Commercial Vehicles, bears the important responsibility of breaking through segmented markets. Taking the opportunity of this new brand, new products, and new strategy release, Dongfeng Co., Ltd. will strive to build a high-end brand, take the lead in new energy, and construct ecological capabilities, establishing a development model of “high-end leadership, green intelligence, and ecological win-win” in the light commercial vehicle industry.
Dongfeng Qiankun: Bearing the World’s Trust
At the press conference, Duan Renmin officially released Dongfeng Qiankun – the high-end brand under Dongfeng Light Vehicles.
▲ Duan Renmin Releases Dongfeng Qiankun, the High-End Brand of Dongfeng Light Vehicles
Dongfeng Qiankun undertakes a dual mission: to pursue ultimate efficiency with unremitting progress like “Heaven is vigorous in movement”, and to bear every trust with a broad and benevolent mind like “Earth is receptive in virtue”. Aspiring to become the “pioneer of high-efficiency fresh food transportation in China”, Dongfeng Qiankun will deepen its presence in the cold chain and green transportation sectors, safeguarding the “daily life” and “three meals a day” of Chinese families.
▲ Dongfeng Qiankun is Committed to “Delivering Delicacies Worldwide, Letting Drivers Enjoy the Journey”
Dongfeng Qiankun is committed to “delivering delicacies worldwide, letting drivers enjoy the journey”, realizing the core brand values of “ultimate efficiency” and “human-centric protection”. By advancing both fuel and electric vehicles in parallel, Dongfeng Qiankun not only balances the efficiency and cost of fuel vehicles but also achieves the intelligent evolution of new energy vehicles. Meanwhile, fully considering truck drivers’ usage scenarios in product design, it offers a series of thoughtful measures such as adapting on-board kitchenware, creating an intelligent health cockpit, and equipping on-board AED and oxygen concentrators. These efforts ensure drivers eat well and rest well on their hardworking journey, delivering a human-centric and superior driving experience.
▲ Dongfeng Qiankun Creates a High-Efficiency, Anxiety-Free New Energy Experience
With the solemn commitment of “Dongfeng Qiankun, Bearing the World’s Trust”, Dongfeng Qiankun will lead China’s logistics industry towards a future of high-quality development.
Dual Engines, Full-Scale Offensive
At the press conference, Wu Chenghao, Secretary of the Party Committee and Deputy General Manager of Dongfeng Co., Ltd.’s Marketing Headquarters, released Dongfeng Qiankun’s first new model – the K6 – and the fully upgraded national classic Dongfeng Duolika King’s Return.
▲ Wu Chenghao Releases Dongfeng Qiankun K6 and Dongfeng Duolika King’s Return
Targeting the cost pain points of green transportation and cold chain logistics with leading technology, the Dongfeng Qiankun K6 is equipped with Dongfeng Cummins’ new-generation Phase IV fuel consumption standard engine and 2000Bar ultra-high pressure common rail system, enabling direct annual fuel cost savings of over 5,400 yuan. Additionally, it features a 192mm straight-through high-strength steel frame, matched with a new Fast gearbox and Dana 6-ton high-load-bearing rear axle. With hard power exceeding its peers, it redefines “heavy load, high speed, and worry-free whole journey” for fresh food transportation. To achieve high-end driving comfort and human-centric protection, the Dongfeng Qiankun K6 is equipped with a 2.1m ultra-wide cab, innovatively introducing the “sleep cockpit” concept, standard airbag shock-absorbing seats, and a 10-inch intelligent central control screen, creating a first-class cabin-level driving experience.
Also released simultaneously is the latest version of the light truck evergreen – Dongfeng Duolika King’s Return. Powered by a Nissan global engine, it achieves a 12% comprehensive fuel saving (1.4L per 100km) and its peak engine power exceeds competitors by 10%, truly realizing economy and reliability with “abundant fuel efficiency”. Moreover, matched with a powertrain featuring four core noise reduction technologies and an efficient cab sound insulation design, it reshapes the quiet and efficient standards for urban distribution, becoming the top choice for supermarket and urban distribution scenarios. In addition, it is equipped with high-performance shock-absorbing and reclining seats and a 10-inch intelligent screen, striving to create a highly efficient working space where humans and vehicles integrate as one.
The Dongfeng Qiankun K6, the best stake truck for green transportation, starts at 114,500 yuan; the optimal refrigerated truck for cold chain logistics starts at 139,500 yuan. The Dongfeng Duolika King’s Return, the best model for supermarket and urban distribution, starts at 81,000 yuan; the optimal model for express logistics starts at 85,000 yuan. Starting today, purchasers of both new models can enjoy five valuable benefit packages, including financial gifts, car purchase gifts, fuel-saving gifts, customer care gifts, and service guarantee gifts.
Green Development, Charting the Future
Integrating enterprise development into national strategies and holding the vision of promoting the sustainable development of the industry, Dongfeng Light Vehicles is steadily advancing its new energy transformation. At the press conference, Pu Beilei, Assistant General Manager of Dongfeng Co., Ltd., officially released Dongfeng Light Vehicles’ new energy strategic goal: to achieve a new energy penetration rate of over 60% by 2030, fulfilling its green development mission with a target far exceeding the industry average.
▲ Pu Beilei Releases Dongfeng Light Vehicles’ New Energy Strategic Goal
To achieve this goal, Dongfeng Light Vehicles will focus on scenario layout in segmented markets such as small trucks, light trucks, VANs, sanitation special-purpose vehicles, and exports, upgrading from “meeting demand” to “defining value” through technological leadership.
Through three core technologies – Qiankun Intelligent Chassis, independent and efficient three-electric (battery, motor, electronic control) system, and independent DEA architecture – Dongfeng Light Vehicles empowers user scenarios with technology, providing users with an experience of ultimate intelligence, ultimate safety, and ultimate TCO (Total Cost of Ownership). The Qiankun Intelligent Chassis will achieve ultimate energy consumption, ultimate safety, high-level autonomous driving, and disruptive functional innovation. The efficient three-electric system will further improve system efficiency, energy density, and low-temperature range performance. The independent DEA architecture will continuously enhance communication efficiency, domestic chip localization rate, and assisted driving capabilities through architectural upgrades, realizing the landing of a new energy intelligent ecosystem.
Amid the development trends of greenization and intelligentization, Dongfeng Light Vehicles will ride the momentum of the times, shape the industry pattern, build a high-end, green, and intelligent ecosystem with leading technology, outstanding products, and thoughtful services, and lead the future development of the light commercial vehicle industry.
