As the year-end sprint unfolds, China’s commercial vehicle market has become increasingly vibrant, showing a positive month-on-month growth trend. According to the latest Beidou data, in November 2025, the average daily terminal sales of domestic medium and heavy-duty trucks stabilized at around 3,000 units. Coal transportation, express delivery, and the new energy segment have emerged as the key battlegrounds for major commercial vehicle enterprises. Particularly in the new energy market, daily sales surged from 700 units in October to 1,100 units in November. In the same month, FAW TRUCKS once again claimed the top spot in the medium and heavy-duty truck industry with an absolute advantage.
From January to November this year, FAW Trucks’ terminal market share in medium and heavy-duty trucks reached 23%, ranking first in the industry. Among them, it maintained the leading position in three key segments: tractor trucks (23.6%), cargo trucks (29%), and natural gas (NG) vehicles (27.7%). Meanwhile, its share in new energy medium and heavy-duty trucks stood at 15.1%, a year-on-year increase of 3.3 percentage points, continuing to outpace the industry growth rate. Additionally, new energy tractor trucks secured the first place with a 16.6% market share.
FAW Trucks ranked first in terminal sales in 12 regions including Hebei, Shandong, Henan, Shanxi, Jiangsu, Anhui, Liaoning, Jiangxi, Inner Mongolia, Jilin, Fujian, and Heilongjiang, demonstrating deepening market penetration.
Natural Gas Market: High-End Products + Cost Advantages Build a Competitive Moat
From September to November, FAW Trucks’ average monthly sales of NG vehicles exceeded 5,500 units, with a cumulative market share of 27.7%. This strong performance is supported by two core pillars:
- Continuous product strength enhancement: The high-end NG models J7 and Yingtu both approached the 1,000-unit mark in monthly sales in November. With ultra-low gas consumption, one-million-kilometer reliability, and a comfortable driving experience, they have become the preferred choice for users in resource transportation such as coal and gravel.
- Significant operational cost advantages: Leveraging FAW Trucks’ independent core power technologies, the B10 life of the vehicle’s engine, chassis, and axle exceeds 2 million kilometers. While ensuring high operational availability, it saves users at least 10,000 yuan in gas costs annually, making FAW Trucks’ NG models both critically acclaimed and commercially successful.
Lightweight Newcomer: Yingchi Joins the Lineup, Expanding Multi-Scenario Transportation Boundaries
To meet the extreme demand for “carrying more and running faster” in the current transportation environment, FAW Trucks’ “Eagle Series” family welcomes a new powerful member—the all-new lightweight heavy-duty truck “Yingchi” (Eagle Speed), officially launched to the market. Weighing over 100kg less than similar products, it achieves lighter weight, lower energy consumption, higher load capacity, and faster speed. Throughout November, Yingchi made regional debuts in hub cities such as Luoyang, Linyi, Xi’an, Xining, Lanzhou, and Qinzhou, quickly covering resource transportation markets (coal, gravel), as well as diversified scenarios including port shipping, cross-border logistics, and mountain transportation, providing users with more flexible and economical transportation options.
New Energy Track: Technology + Ecosystem Define the Future of Green Trunk Transportation
In November, at the China International Commercial Vehicle Show (CCVS), regarded as an industry bellwether, FAW Trucks emphasized “high-endization, intelligence, and greenization” as its core keynote. During the show, FAW Trucks made a high-profile appearance with its “New Energy Fleet”, showcasing products such as the J6L 6×4 e-axle pure electric tractor, J6L 8×4 pure electric feed transport truck, J6L 8×4 pure electric mixer truck, and Hu 6G 4×2 pure electric cargo truck, fully demonstrating its leading strength in new energy commercial vehicles.
More importantly, FAW Trucks continues to strengthen its efforts in new energy trunk transportation. Looking ahead to 2026, FAW Trucks predicts that sales of new energy tractor trucks will exceed 190,000 units, with large-scale growth expected in scenarios such as express delivery and port trunk lines. To this end, as annual sales of medium and heavy-duty new energy vehicles in Changchun exceeded 20,000 units, FAW Trucks launched a comprehensive new energy trunk transportation solution for the industry and consumers:
- Product Solution: Focuses on energy conservation and lightweight design to reduce TCO (Total Cost of Ownership);
- Energy Supplement Solution: Compatible with ultra-fast charging and battery swapping to eliminate range anxiety;
- Financial Solution: Addresses the pain point of high purchase costs for new energy products;
- Service Solution: Builds an exclusive maintenance system to ensure high operational availability.
In short, FAW Trucks is transforming from a single “manufacturer” to a “provider of green and intelligent transportation solutions”.
Marketing Breakthrough: “Double 11” Live Broadcast Ignites Commercial Vehicle New Retail
November is not only a logistics peak season but also a window for FAW Trucks’ marketing innovation. Taking the opportunity of “Double 11”, FAW Trucks and FAW Leasing jointly launched the industry’s first “Double 11 100-Million-Subsidy” live broadcast gala on Douyin. Set against the backdrop of the J7 intelligent factory, the 5-hour live broadcast showcased 24 of FAW Trucks’ flagship models, combined with “triple subsidies + exclusive financial benefits”. On the night, group purchase orders exceeded 6,000 units, with a total viewership of over 276,000 and a peak online audience of 18,000. This pioneered a new marketing model in China’s commercial vehicle industry—the first in-depth integration of a commercial vehicle manufacturer and a financial service enterprise in live broadcast marketing, opening a “fast track” directly connecting with users.
Maintaining the top terminal sales position throughout 2025 is an inevitable result of FAW Trucks’ solid foundation built by a high-end product matrix including J7, Yingtu, and Yingchi. It also represents the fulfillment of its strategic focus on three high-growth tracks: coal transportation, express delivery, and new energy. Furthermore, it reflects users’ trust in the innovation of marketing models and the upgrading of full-lifecycle services.
As 2025 draws to a close, FAW Trucks holds the leading momentum of “No.1 in terminal sales”. With its sales volume, market share, and user reputation, it demonstrates to the industry that a true leader can not only maintain a dominant position in stock competition but also take the lead in defining the next growth cycle with core products and an open ecosystem, leading a new era of high-quality development for China’s commercial vehicle industry.
