On July 22, 2024, the “2024 Farizon Light Commercial Vehicle Mid-Year Partner Conference” was grandly held in Shenyang. The theme of the conference was “Together to a Brighter Future.” Key attendees included Li Shengzhi, Director of the Shenyang Municipal Bureau of Industry and Information Technology, Zhang Yue, Deputy Secretary of the Party Committee and General Manager of Shenyang Automobile Co., Ltd., Chen Zhaochun, Deputy District Head of Shenyang Dadong District People’s Government, and Fan Xianjun, CEO of Farizon New Energy Commercial Vehicle Group. Together with agents and industry guests from across the country, they outlined the development blueprint of Farizon Light Commercial Vehicles and opened a new chapter of win-win cooperation.
Facing the New Future: Insight into Development Trends and Firm Strategic Beliefs
Since its establishment in 2014, Farizon has consistently prioritized research and development, innovating business models, and consolidating its leading position in the new energy commercial vehicle sector. Faced with an increasingly complex market environment, how will Farizon respond to rapidly changing situations and strategically plan for the future? Fan Xianjun, CEO of Farizon New Energy Commercial Vehicle Group, emphasized in his strategic development plan that Farizon should combine strategic steadfastness with business strategy flexibility to maintain control over its development.
To clarify Farizon’s business strategy and build new competitive advantages, Fan Xianjun introduced the “532” new strategic approach, integrating various ecosystem elements to meet the diverse needs of different users and scenarios, empowering the ecosystem network and channel vehicle purchasing.
Fan stated, “The electrification of commercial vehicles is accelerating, and the commercial vehicle industry is in a stage of rapid growth. Simultaneously, the market is facing complex and diverse changes. In such circumstances, we must maintain firm strategic resolve, unwaveringly pursue the electric and alcohol-hydrogen new energy route, focus on product leadership, and build the Farizon ecosystem.” This steadfastness is crucial for overcoming challenges and achieving continuous victories.
Implementing New Thinking: Responding to Market Calls and Leading in All Aspects
Reviewing the first half of the year, Farizon Light Commercial Vehicles has achieved remarkable success. Wang Yanbin, Vice President of Farizon New Energy Commercial Vehicle Group, stated in the opening speech that commercial vehicles are becoming one of the most promising segments in the new energy vehicle industry. Farizon is undeniably the leader in this field, being the only company in the new energy commercial vehicle industry to double its market share for three consecutive years, with a market share exceeding 20%. Farizon has maintained the top position in overall new energy sales for 25 consecutive months. In the first half of 2024, thanks to effective market strategies and the collaboration of partners nationwide, Farizon Light Commercial Vehicles continued to grow rapidly, securing top positions in various segments such as light trucks, mini trucks, cold chain, and MINI trucks.
For the second half of the year, Hu Xiaowei, Deputy General Manager of the Light Commercial Vehicle Division and General Manager of the Light Commercial Vehicle Marketing Company, provided a detailed analysis in his mid-year work report. He believes that with favorable policies like “Old-for-New Vehicle Exchange,” “New Energy Vehicles Going to the Countryside,” and “Electrification of Public Vehicles,” the demand in the logistics and public sectors will remain strong. Farizon must exert efforts in all dimensions to continue leading the market.
Hu also mentioned that in channel construction, Farizon will deepen its focus on core and key markets, strengthen channel competitiveness, and broaden channel reach. In marketing, Farizon will develop targeted strategies based on market conditions to ensure the completion of all tasks. For major customer development, Farizon will establish more standardized business models, creating shared value chains from product, financial, and after-sales cooperation. In value-added services, Farizon will continue to promote the battery swapping ecosystem and enhance market research and model innovation. In terms of service, digital empowerment will be used to achieve online monitoring of offline business, improving service efficiency and experience, and continuing to polish the “Chengxin Service” brand.
Exploring New Opportunities: Technological Innovation and Continuous Upgrades
With original confidence, Farizon celebrates its tenth anniversary by seizing industry opportunities and responding precisely to market demands. Farizon Light Commercial Vehicles will continue to focus on core technology self-research and ecological marketing, strengthening its core capabilities. By enhancing technological innovation and product upgrades based on user needs, Farizon aims to help users achieve high-efficiency wealth creation. Farizon will also implement pioneering initiatives to fully empower user value enhancement.
In terms of products, this partner conference witnessed the launch of the “Ten-Year Pilot Series” products and the self-developed battery brand “Xuanwu Battery.” These new achievements set new benchmarks in the commercial vehicle field for safety, efficiency, and quality. Additionally, by introducing the ADAS 2.0 intelligent driving assistance package, Farizon is pioneering a new mode of risk reduction in the industry, tackling the issue of high insurance premiums head-on.
In terms of ecosystem, Farizon, together with partners across the country, has entered the “Farizon Eco-Marketing 3.0 New Era.” Yang Dong, Vice President of Farizon New Energy Commercial Vehicle Group and General Manager of the Light Commercial Vehicle Division, mentioned that 2024 marks the beginning of the Farizon Light Commercial Vehicle Marketing 3.0 era. The core feature of eco-marketing is the integration of sales, operation, and service networks. Farizon’s annual sales will reach 100,000 units, entering a fast growth track. Yang believes that the 3.0 era involves more than selling products; it includes providing solutions through combined innovation in sales, rental, ecological operations, dual direct strategies, channel sinking, financial sales assistance, and technological risk reduction.
Building a New Pattern: Creating an Open Platform and Deepening Business Collaboration
In addition to business improvements, platform construction and terminal collaboration are crucial for Farizon Light Commercial Vehicles in the second half of 2024. Fan stated, “Farizon aims to be an open ecological platform, linking all elements and stages together, enhancing the efficiency and value contribution of each element, and forming a collaborative Farizon value chain ecosystem. This requires collaboration with our partners, achieving high-efficiency and mutual benefit across all links.”
To make the platform more effective, Farizon has built a strategic trust-based community with upstream suppliers, using a grid management platform to integrate resources, information, logistics, and organization, enhancing the agility of the supply chain. Furthermore, the increasingly competitive market demands higher innovation capabilities and refined terminal operations from dealers. In the second half of 2024, Farizon will assist dealer partners in extending from single trade modes to diverse business modes, enhancing multi-scenario service capabilities at terminals, and creating regional micro-ecosystems together.
At the meeting, Shenyang government leaders highly praised Farizon’s position and achievements in the new energy commercial vehicle sector. They expressed a willingness to collaborate to promote the transformation and development of green and low-carbon transportation in Shenyang and to build model cities. Leaders of Farizon Light Commercial Vehicle Marketing Company, frontline regional managers, and business department heads made solemn pledges to ensure the annual sales target is met with enthusiasm and unwavering effort, aiming for more brilliant achievements. To facilitate deeper communication and exchange among partners from various regions, marketing sub-meetings were held in the afternoon of July 22 to further clarify future directions and progress.
Firmly Advancing with Unified Goals: Farizon’s Bright Future with Partners
With unwavering strategy and collective effort, Farizon Light Commercial Vehicles will continue to forge ahead under the brand vision of “Creating Smart Connectivity and Leading Green Commercial Vehicles.” Farizon aims to achieve the annual sales target of 100,000 units, standing at a new starting point of the tenth anniversary. Farizon Light Commercial Vehicles will join hands with partners nationwide to shape new changes and the future in the commercial vehicle field, jointly leading the long-term development of the new energy commercial vehicle industry.
