When China’s pickup market closed out 2025 with an impressive 589,000 units sold, a year-on-year increase of 11.8%, the industry’s growth curve masked an increasingly fierce structural differentiation. Against this backdrop, JAC Pickups delivered a performance of remarkable strategic resolve: with annual sales exceeding 60,000 units, it firmly held the second position in cumulative industry sales and maintained a market share of over 10%. Notably, after weathering mid-year market fluctuations and challenges, JAC Pickups demonstrated strong growth resilience at the end of the year, with a staggering 30.84% year-on-year surge in December sales. It consolidated its leading market position with a powerful rebound.
This scorecard is far more than a simple change in numbers. It clearly outlines JAC Pickups’ strategic trajectory of proactive adaptation amid industry transformation – navigating market volatilities through the “Dual Drive of Domestic and International Markets” and anchoring its future track with the “Forward-looking Layout of Fuel, Electric and Intelligent Powertrains”. JAC Pickups’ full-year sales performance proves that this strategy is a precise move based on a long-term vision, steering the brand toward steady and high-quality development.
Full-Year Results Highlight Strategic Resilience: Rising to the Challenge, Securing a Top-Tier Position
Looking back at 2025, JAC Pickups’ sales trend showed a distinct V-shaped recovery. In the first half of the year, backed by strong product strength and a solid market foundation, JAC Pickups achieved a 15% year-on-year growth. Entering the mid-year, like the broader industry, it faced periodic pressure in the domestic market. Leveraging its profound systemic capabilities and flexible strategic adjustments, JAC Pickups successfully defused the pressure. In the fourth quarter, especially December, sales saw a robust recovery: monthly sales neared 6,900 units, market share jumped to 13.2% with a significant month-on-month increase, ultimately driving the full-year sales to a high of 60,700 units.
This V-shaped market performance precisely underscores the balance and risk resistance of JAC Pickups’ strategic layout. When a single market came under pressure, the annual fundamental market and diversified growth engines acted as a stabilizer. In the end, ranking second in the industry for the full year is the most powerful endorsement of JAC Pickups’ product strength, brand reputation and market strategy. In a market environment of intensified competition and shifting fortunes, holding onto a top-tier position is itself a major strategic victory.
Global Vision Taps into Blue-Ocean Growth: Dual-Drive Strategy Takes Shape
The “Dual Drive of Domestic and International Markets” strategy was proven to be a key growth formula for China’s pickup industry in 2025. While intensifying efforts in the domestic market to consolidate its foundation, internationalization has become a core growth engine and a prominent highlight for JAC Pickups.
In 2025, JAC Pickups forged ahead with firm and rapid overseas expansion. A number of new models were successfully launched in multiple key global markets including Pakistan, Peru, Ecuador and Singapore, with precise adaptations tailored to regional characteristics: in Pakistan, the T9 model with reinforced chassis and suspension for local complex road conditions was introduced; in Russia, the upgraded T9 Urban series with dual innovations in suspension and drive systems was released. These moves earned widespread user recognition on the international stage, not only driving direct sales growth but also effectively boosting the brand’s global influence.
Industry data shows that China’s pickup export volume accounted for a historic over 50% of the full-year total sales in 2025, and JAC Pickups was a key participant and contributor in this wave of globalization. By building products that meet global standards and deeply integrating into localized operations, JAC Pickups successfully transformed the technological and quality advantages of Chinese manufacturing into a competitive edge in the international market.
The significance of the globalization strategy extends far beyond sales volume itself. It means broader market space, more balanced risk diversification and a more sustainable channel for brand growth. JAC Pickups is evolving from “JAC of China” to “JAC of the World” – this structural shift has opened a new ceiling for the enterprise’s long-term development.
Innovative Technology Leads Product Upgrading: Fuel-Electric Integration, Creating the Future with Intelligence
Faced with the certain industry trends of electrification, passengerization and intelligentization, JAC Pickups actively embraced transformation with its “Fuel, Electric and Intelligent Powertrain” strategy, completing key technological and product deployments in 2025.
In the fuel vehicle segment, JAC Pickups continued to iterate and upgrade its flagship products such as the T-series and Hunter, enhancing their all-scenario attributes of “suitable for both business and family use” by improving power performance and adding intelligent comfort configurations, thus consolidating its competitiveness in traditional advantageous markets.
The real strategic breakthrough came in the new energy track. In 2025, after its debut at the Shanghai Auto Show in April, the new energy flagship model Hunter PHEV was officially launched at the Chengdu Auto Show in August, marking JAC Pickups’ formal entry into the first echelon of the hybrid pickup market. This plug-in hybrid pickup with “kilonewton-meter level torque” integrates cutting-edge technologies including a 100km pure electric range, a combined range of over 1,000km, and the industry’s first 4DHT + decoupled electric hybrid system. It not only delivers an unprecedented experience of “for business, for travel, for off-roading, for electric driving” but also sets a new benchmark for power and performance in new energy pickups in one fell swoop. It sent a clear signal to the market: JAC Pickups not only follows industry trends, but also has the ability to define the technical standards for high-end new energy pickups.
At the same time, practical products targeting niche markets such as leasing and wealth creation, such as the 2026 T6 Leasing Edition, were launched simultaneously, demonstrating the breadth of JAC Pickups’ product matrix that covers diversified user needs. From high-end electrified models to popular practical vehicles, the complete product lineup forms a moat to navigate economic and technological cycles.
2025 was a year for JAC Pickups where its strategic resolve was tested and its development driving force underwent a profound transformation. Monthly sales fluctuations are just the surface of the market, while the year-round “Dual Drive” and “Fuel, Electric and Intelligent Powertrain” strategies point to the inner growth and evolution of the brand. Relying on its profound market insight, firm investment in technology and acute grasp of global opportunities, JAC Pickups has not only navigated the industry cycle steadily, but also blazed a more resilient and imaginative path of high-quality development for itself and for Chinese pickup brands with a clear blueprint and solid actions. The picture of the future is slowly unfolding from the strategic layout at this very moment.
